Chelsea Long
VP, Head of Marketing at Movement Strategy- Claim this Profile
Click to upgrade to our gold package
for the full feature experience.
Topline Score
Bio
Zach VanCamp
Chelsea's superpower is the ability to make any problem into an interesting puzzle to solve. Where some see a spreadsheet she sees a story, and solutions. On top of that super-human stuff, she's also just fun to work with, highly motivated, ever curious, and darn serious about bettering herself and others. 10/10 would work with Chelsea again.
Kaitlin Firstbrook
Coming across a leader as talented and congenial as Chelsea Long in the advertising/marketing industry is rare. Anyone who gets the unique privilege of working with Chelsea Long should consider themselves a very lucky individual. Chelsea is incredibly hard-working, intelligent leader that brings ingenuity to her work. When Chelsea tackles a project or task you can rest assured that not only will the job get completed, but the detail and care which she puts into her work will always exceed expectation. Chelsea's masterful skills as a data + insights strategist can be seen in every facet of her work, as she is always extracting learnings and applying them to optimize and improve. She is incredibly intuitive and five steps ahead of everyone else in the room. As someone who working alongside Chelsea in project management role, having the ability to rely on the dependability and skill of a leader and colleague is invaluable. What Chelsea brings is not only exemplary data, insights and strategy work, but also levels and lifts up the work of everyone around her. The level of quality that Chelsea brings to her work is only matched in qualities as a manager. The skills and values Chelsea possesses are shared with her direct reports, allowing them to learn and grow under her guidance. I have seen first hand the respect and value her reports have for the level of care she brings as a supervisor. She plays an extremely active role in aiding in their career development and the growth of their department. When Chelsea is leading a department, all other departments look to hers as an example of excellence. I cannot recommend Chelsea highly enough, her 360 skills are unmatched and anyone would be lucky to have her as a member of their company or team.
Zach VanCamp
Chelsea's superpower is the ability to make any problem into an interesting puzzle to solve. Where some see a spreadsheet she sees a story, and solutions. On top of that super-human stuff, she's also just fun to work with, highly motivated, ever curious, and darn serious about bettering herself and others. 10/10 would work with Chelsea again.
Kaitlin Firstbrook
Coming across a leader as talented and congenial as Chelsea Long in the advertising/marketing industry is rare. Anyone who gets the unique privilege of working with Chelsea Long should consider themselves a very lucky individual. Chelsea is incredibly hard-working, intelligent leader that brings ingenuity to her work. When Chelsea tackles a project or task you can rest assured that not only will the job get completed, but the detail and care which she puts into her work will always exceed expectation. Chelsea's masterful skills as a data + insights strategist can be seen in every facet of her work, as she is always extracting learnings and applying them to optimize and improve. She is incredibly intuitive and five steps ahead of everyone else in the room. As someone who working alongside Chelsea in project management role, having the ability to rely on the dependability and skill of a leader and colleague is invaluable. What Chelsea brings is not only exemplary data, insights and strategy work, but also levels and lifts up the work of everyone around her. The level of quality that Chelsea brings to her work is only matched in qualities as a manager. The skills and values Chelsea possesses are shared with her direct reports, allowing them to learn and grow under her guidance. I have seen first hand the respect and value her reports have for the level of care she brings as a supervisor. She plays an extremely active role in aiding in their career development and the growth of their department. When Chelsea is leading a department, all other departments look to hers as an example of excellence. I cannot recommend Chelsea highly enough, her 360 skills are unmatched and anyone would be lucky to have her as a member of their company or team.
Zach VanCamp
Chelsea's superpower is the ability to make any problem into an interesting puzzle to solve. Where some see a spreadsheet she sees a story, and solutions. On top of that super-human stuff, she's also just fun to work with, highly motivated, ever curious, and darn serious about bettering herself and others. 10/10 would work with Chelsea again.
Kaitlin Firstbrook
Coming across a leader as talented and congenial as Chelsea Long in the advertising/marketing industry is rare. Anyone who gets the unique privilege of working with Chelsea Long should consider themselves a very lucky individual. Chelsea is incredibly hard-working, intelligent leader that brings ingenuity to her work. When Chelsea tackles a project or task you can rest assured that not only will the job get completed, but the detail and care which she puts into her work will always exceed expectation. Chelsea's masterful skills as a data + insights strategist can be seen in every facet of her work, as she is always extracting learnings and applying them to optimize and improve. She is incredibly intuitive and five steps ahead of everyone else in the room. As someone who working alongside Chelsea in project management role, having the ability to rely on the dependability and skill of a leader and colleague is invaluable. What Chelsea brings is not only exemplary data, insights and strategy work, but also levels and lifts up the work of everyone around her. The level of quality that Chelsea brings to her work is only matched in qualities as a manager. The skills and values Chelsea possesses are shared with her direct reports, allowing them to learn and grow under her guidance. I have seen first hand the respect and value her reports have for the level of care she brings as a supervisor. She plays an extremely active role in aiding in their career development and the growth of their department. When Chelsea is leading a department, all other departments look to hers as an example of excellence. I cannot recommend Chelsea highly enough, her 360 skills are unmatched and anyone would be lucky to have her as a member of their company or team.
Zach VanCamp
Chelsea's superpower is the ability to make any problem into an interesting puzzle to solve. Where some see a spreadsheet she sees a story, and solutions. On top of that super-human stuff, she's also just fun to work with, highly motivated, ever curious, and darn serious about bettering herself and others. 10/10 would work with Chelsea again.
Kaitlin Firstbrook
Coming across a leader as talented and congenial as Chelsea Long in the advertising/marketing industry is rare. Anyone who gets the unique privilege of working with Chelsea Long should consider themselves a very lucky individual. Chelsea is incredibly hard-working, intelligent leader that brings ingenuity to her work. When Chelsea tackles a project or task you can rest assured that not only will the job get completed, but the detail and care which she puts into her work will always exceed expectation. Chelsea's masterful skills as a data + insights strategist can be seen in every facet of her work, as she is always extracting learnings and applying them to optimize and improve. She is incredibly intuitive and five steps ahead of everyone else in the room. As someone who working alongside Chelsea in project management role, having the ability to rely on the dependability and skill of a leader and colleague is invaluable. What Chelsea brings is not only exemplary data, insights and strategy work, but also levels and lifts up the work of everyone around her. The level of quality that Chelsea brings to her work is only matched in qualities as a manager. The skills and values Chelsea possesses are shared with her direct reports, allowing them to learn and grow under her guidance. I have seen first hand the respect and value her reports have for the level of care she brings as a supervisor. She plays an extremely active role in aiding in their career development and the growth of their department. When Chelsea is leading a department, all other departments look to hers as an example of excellence. I cannot recommend Chelsea highly enough, her 360 skills are unmatched and anyone would be lucky to have her as a member of their company or team.
Experience
-
Movement Strategy
-
United States
-
Advertising Services
-
100 - 200 Employee
-
VP, Head of Marketing
-
Nov 2021 - Present
-
-
Director, Head of Strategic Marketing
-
Feb 2021 - Jan 2022
Oversees Movement Strategy marketing channels and leads research within new business development. Chelsea is responsible for ensuring all existing marketing efforts are in line with company values and priorities and looks for opportunities to further these efforts with new and emerging channels. This includes content/creative strategy, performance optimization, thought leadership, and a continuous effort to create new ways to drive agency success. Also, as a key lead within the… Show more Oversees Movement Strategy marketing channels and leads research within new business development. Chelsea is responsible for ensuring all existing marketing efforts are in line with company values and priorities and looks for opportunities to further these efforts with new and emerging channels. This includes content/creative strategy, performance optimization, thought leadership, and a continuous effort to create new ways to drive agency success. Also, as a key lead within the dedicated pitch team, Chelsea leads research initiatives and resulting strategy. Chelsea works with potential clients throughout the pitch process, utilizing client data, primary and secondary research, and quantitative and qualitative executions to build a clear and concise path to insight that will inform strategy and creative campaigns.
-
-
Director of Data + Insights
-
Oct 2018 - Feb 2021
• Design brand strategy, tailored to each client as core member of new business team, including CEO, ECD, and Director of Business Strategy • Lead strategist in AOR pitches, presenting digital programs (from brand guidelines to all digital channel content management) supported by quantitative and qualitative data and research structures to win business • Manage team of 4 across 3 global offices, ensuring uniqueness in category landscape and effectiveness against KPIs • Spearhead… Show more • Design brand strategy, tailored to each client as core member of new business team, including CEO, ECD, and Director of Business Strategy • Lead strategist in AOR pitches, presenting digital programs (from brand guidelines to all digital channel content management) supported by quantitative and qualitative data and research structures to win business • Manage team of 4 across 3 global offices, ensuring uniqueness in category landscape and effectiveness against KPIs • Spearhead agency transformation, building the most advanced data software stack to include: MRI, Simmons, Global Web Index, Google Analytics, Crimson Hexagon, BrandWatch, Netbase, Domo, Datorama ++ • Build innovative entertainment client partnerships (TV, streaming) to grow business that led to new agency office, Los Angeles (Netflix, Prime Video, HBO Max) • Effective coach for client partners to guide understanding, explaining complex metrics in ways that builds experience, buy-in, and creates success for brand • Drive team building in personnel, taking department from individual players to a cohesive unit with opportunities for feedback, development, and significant promotions
-
-
Senior Manager
-
May 2018 - Oct 2018
-
-
Data Strategist
-
Sep 2017 - May 2018
-
-
-
Anomaly
-
United States
-
Advertising Services
-
700 & Above Employee
-
Data Strategist
-
Aug 2015 - Sep 2017
• Audience lead, differentiating storytelling for creative campaign strategy; designed unique thought starters, finding unseen factors within consumer research to connect brands in all new ways Immersed in client business, working 1:1 with stakeholders, regularly visiting campuses and HQs for sessions; built fast "Kit Kat Thief" moment for Hershey, listening and locating the story within <10 retweets to create 648M viral impressions • Won agency award for Best Industry Change idea… Show more • Audience lead, differentiating storytelling for creative campaign strategy; designed unique thought starters, finding unseen factors within consumer research to connect brands in all new ways Immersed in client business, working 1:1 with stakeholders, regularly visiting campuses and HQs for sessions; built fast "Kit Kat Thief" moment for Hershey, listening and locating the story within <10 retweets to create 648M viral impressions • Won agency award for Best Industry Change idea, creating "Stop or Go" model that increased agility and eliminated ongoing iteration process that diluted ideas through complex client corporate structures • Simplified agency-wide strategic frameworks for consumer/audience behavior collection processes and online/offline success metrics; improved listening and research insights, including focus groups and surveys, to ensure smarter/faster data and sourcing • Presented to C-Suite clients, communicating large-scale strategy with engaging, easy-to-understand decks; closed client with tailored audience segmentation pitch to create ranging campaign voices, targeting each market Show less • Audience lead, differentiating storytelling for creative campaign strategy; designed unique thought starters, finding unseen factors within consumer research to connect brands in all new ways Immersed in client business, working 1:1 with stakeholders, regularly visiting campuses and HQs for sessions; built fast "Kit Kat Thief" moment for Hershey, listening and locating the story within <10 retweets to create 648M viral impressions • Won agency award for Best Industry Change idea… Show more • Audience lead, differentiating storytelling for creative campaign strategy; designed unique thought starters, finding unseen factors within consumer research to connect brands in all new ways Immersed in client business, working 1:1 with stakeholders, regularly visiting campuses and HQs for sessions; built fast "Kit Kat Thief" moment for Hershey, listening and locating the story within <10 retweets to create 648M viral impressions • Won agency award for Best Industry Change idea, creating "Stop or Go" model that increased agility and eliminated ongoing iteration process that diluted ideas through complex client corporate structures • Simplified agency-wide strategic frameworks for consumer/audience behavior collection processes and online/offline success metrics; improved listening and research insights, including focus groups and surveys, to ensure smarter/faster data and sourcing • Presented to C-Suite clients, communicating large-scale strategy with engaging, easy-to-understand decks; closed client with tailored audience segmentation pitch to create ranging campaign voices, targeting each market Show less
-
-
-
Iced Media
-
United States
-
Advertising Services
-
1 - 100 Employee
-
Lead Strategic Analyst
-
Jan 2014 - Aug 2015
• Led market report development, including consumer insights, data visualization and actionable next steps for global Fortune 500 clients including Louis Vuitton, Kmart, and Ford • Critical client-facing member of new business team that brought in over $1M in billings in FY 14 • Managed Hain Celestial, Kiehl's, and Louis Vuitton, brands with over 100K followers, doubling followers in the course of a year on Facebook and increasing Pinterest followers more than 5x
-
-
Senior Community Manager
-
Jan 2013 - Jan 2014
-
-
-
5280 Magazine
-
United States
-
Book and Periodical Publishing
-
1 - 100 Employee
-
Freelance Writer
-
Jun 2012 - May 2013
• Wrote weekly briefs in sports and recreation, culinary, and visual arts sections • Used WordPress for publishing and editing stories
-
-
Editorial Intern
-
Jan 2012 - Jun 2012
Pitched and wrote stories for 5280 newsletters, blogs and magazines Fact-checked and edited articles
-
-
-
-
Digital Media Assistant
-
Jun 2012 - Dec 2012
Created and managed the social media campaigns of bestselling authors like Kate White, editor in chief of Cosmopolitan Magazine; Pam Peeke, author of New York Times Bestselling book The Hunger Fix; and Alana Stewart, celebrity, model, and president of the Farrah Fawcett Foundation Designed infographics for use in campaigns, including for BULLY, the companion novel to the acclaimed film Managed and tracked multiple clients’ social media accounts Tracked clients’ social media analytics
-
-
Social Media Intern
-
Jul 2012 - Sep 2012
-
-
-
Millennial Youth
-
United States
-
Book and Periodical Publishing
-
1 - 100 Employee
-
Freelance Writer & Editor
-
Jul 2012 - Nov 2012
Wrote stories geared towards middle school, high school, and college students in areas of health, fitness, and outdoor activities Wrote stories geared towards middle school, high school, and college students in areas of health, fitness, and outdoor activities
-
-
-
Boulder Weekly
-
Writing and Editing
-
1 - 100 Employee
-
Intern
-
Jan 2011 - May 2011
Writing stories for the paper and online editions, which include: cuisine stories, Boulderganic columns, Elevations stories and Tidbites. Organizing press releases and assisting Managing and Special Editions Editors. Wrote March 31 cover story, “The Elephant in the Classroom” Wrote breaking news stories for BoulderWeekly.com Writing stories for the paper and online editions, which include: cuisine stories, Boulderganic columns, Elevations stories and Tidbites. Organizing press releases and assisting Managing and Special Editions Editors. Wrote March 31 cover story, “The Elephant in the Classroom” Wrote breaking news stories for BoulderWeekly.com
-
-
-
National Lacrosse League (NLL)
-
United States
-
Spectator Sports
-
1 - 100 Employee
-
Features Intern
-
Jan 2010 - May 2010
Finding, researching and writing stories about players and teams in the National Lacrosse League, to be featured on NLL.com. Finding, researching and writing stories about players and teams in the National Lacrosse League, to be featured on NLL.com.
-
-
Education
-
2008 - 2012
University of Colorado at Boulder
Bachelor of Science, Journalism and Mass Communication
Community
