Experience

AARP Foundation

• United States
• Non-profit Organizations
• 200 - 300 Employee

• Vice President, Communications & Marketing

  • Apr 2019 - Present



Marriott International

• United States
• Hospitality
• 700 & Above Employee

• Vice President, Communications & Change Management

  • Apr 2017 - Mar 2019

  As Vice President, Communications & Change Management at Marriott, I led communications, change management and events for the Americas throughout our integration with Starwood, the largest hotel merger ever and during period of greatest change in Marriott’s 90-year history. I managed communications, change management, events, and recognition for Marriott’s Americas’ portfolio; 5300+ hotels in 40 countries and 82 percent of the Company’s annual global revenue. Oversaw Americas communications and change management for the complex, global Starwood integration. And I developed strategy, managed complex communications for critical revenue-driving initiatives including online travel agency negotiations, 48-hour cancellation policy, urban destination fees, and intermediary commissions. Show less



Hilton

• United States
• Hospitality
• 700 & Above Employee

• Senior Director, Global Marketing, Portfolio Communications

  • Sep 2014 - Apr 2017

  Served as Hilton's global leader for consumer PR and owner communications. I managed issues to protect and promote Hilton's image and reputation; and created communications that connected Hilton’s master-brand with its portfolio of 14 brands to increase awareness and drive affinity. I established a digital owner and franchisee communications channel driving engagement in Hilton’s most critical issues each week. I helped rebrand Hilton’s 60-million-member loyalty program, Hilton Honors; and garnered coverage in The Economist, USA Today, Travel + Leisure and Business Insider which resulted in nearly 1.2 billion media impressions and 90+ placements. I developed a thought leadership program to spotlight Hilton innovations and its executives, and placed Geraldine Calpin, Chief Marketing Officer, on AdWeek’s ranking of top tech Savvy CMOs, CNN’s 11 people changing the way we travel, in AFAR magazine as a 2015 Travel Vanguard, and Advertising Age’s 2016 Women to Watch list. Show less



FleishmanHillard

• United States
• Public Relations and Communications Services
• 700 & Above Employee

• Senior Vice President

  • Jun 2006 - Aug 2014

  As an SVP in FleishmanHillard’s corporate and consumer practices, I developed creative strategies and counseled clients on marketing, messaging, earned media, social media, and media training. I managed dozens of client relationships; identified emerging trends in news coverage; and, secured media coverage for clients around those trends. I led programs to educate consumers on issues such as online safety, in support of the Federal Trade Commission, and oversaw Hispanic outreach. For the FTC, I led the design, development, and launch of a comprehensive website that helps businesses comply with consumer protection law. Select other clients included: Library of Congress; National Parks Service; NPR; Wireless Power Consortium; Booz Allen Hamilton; Motorola; CTIA; Convergys; Institute of Medicine; and Coty. Show less



Verizon

• United States
• IT Services and IT Consulting
• 700 & Above Employee

• Manager, Corporate Communications

  • Feb 2004 - Jun 2006

  I managed communications for the market launch of Verizon Business, the $20 billion global division formed out of the merger of Verizon and MCI. I crafted messaging, media statements, and training. And I served as corporate spokesperson for MCI, a Fortune 100, on financial operations, quarterly earnings, corporate governance and ethics, global workforce, community relations, disaster relief efforts, and legal proceedings. I managed crisis communications and media relations for MCI’s financial restatement, emergence from the largest bankruptcy in history, relisting on the NASDAQ, and merger negotiations. Show less



America's Promise Alliance

• United States
• Non-profit Organizations
• 1 - 100 Employee

• Director, Community Communications

  • Sep 2001 - Nov 2003

  As Director of Community Communications, I supported 50 communities nationwide with public relations counsel and outreach. I taught local leaders how to market programs, develop communications plans, execute earned media outreach, create advertising campaigns, plan events, and initiate and sustain strategic partnerships. As Director of Community Communications, I supported 50 communities nationwide with public relations counsel and outreach. I taught local leaders how to market programs, develop communications plans, execute earned media outreach, create advertising campaigns, plan events, and initiate and sustain strategic partnerships.



National Council on Aging

• United States
• Non-profit Organizations
• 100 - 200 Employee

• Director, Membership & Network Services

  • Oct 2000 - Sep 2001

  At NCOA, I oversaw content development, design, and launch of a new members-only website. And I spearheaded a multi-phase strategic marketing plan that led to a 17 percent membership increase, positioning the organization for long-term growth. At NCOA, I oversaw content development, design, and launch of a new members-only website. And I spearheaded a multi-phase strategic marketing plan that led to a 17 percent membership increase, positioning the organization for long-term growth.



NPR

• United States
• Broadcast Media Production and Distribution
• 700 & Above Employee

• Manager, Program Communications

  • Jun 1996 - Oct 2000

  At NPR, I united station-based community outreach activities with national branding, marketing, and communications strategies by developing partnerships with PBS stations, online resources, on-air promotions, advertisements, and targeted local outreach. At NPR, I united station-based community outreach activities with national branding, marketing, and communications strategies by developing partnerships with PBS stations, online resources, on-air promotions, advertisements, and targeted local outreach.