Technical Lead

• Aug 2018 - Present

Coordinated with cross-functional teams to devise, develop, and maintain global digital media campaigns to support lead generation, demand generation, and customer nurture programs utilizing marketing automation platforms and technologies including Salesforce Marketing Cloud, Jinja, Cheetah Digital, and custom in-house developed solutions.Acted as an internal SME on digital marketing best practices, providing guidance and mentorship to team members to foster growth and development of technical skills, and assist in the translation of internal and external client requirements into technical specifications and implementation plans. Show less

CRM Email Developer

• 2016 - Present

Built and executed targeted, personalized, and highly dynamic, data-driven marketing campaigns, ensuring accuracy and responsive rendering consistency across devices and email clients. Engaged with clients on content strategy, delivery, and deadlines to execute lifecycle, onboarding, welcome, and winback campaigns in local and international markets, across email, mobile, in-app, and web.Drove campaign automation projects focused on efficient management and delivery of high-volume, personalized campaigns. Identified and implemented process improvement opportunities, reducing project cost and time-to-launch. Consulted on ad-hoc campaigns for Fortune 500 companies and clients including Starbucks, Microsoft, Salesforce, Lyft, and The Honest Company. Show less

Deployment Specialist

• 2016 - 2018

Managed audience segmentation, validation, testing, and deployment. Performed reviews of campaign assets, build, and deployment structure to ensure accuracy and quality. Oversaw campaign QA, performing functional testing and coordinating between internal stakeholders and third-party vendors to ensure campaign delivery within strict deadlines, consistent with client branding guidelines.Worked with campaign managers to optimize QA processes, increase campaign efficiency, and provide support and flexibility for special projects as needed. Developed and maintained extensive campaign and process documentation, including client-specific guidelines. Show less

Content Manager

• 2008 - 2015

Worked closely with developers and designers to create technical, instructional content for end users. Integrated HTML5 and CSS framework into online help systems for global hardware and software launches. Integrated with product teams to create feature-focused multi-screen content for mobile, tablet, console, and PC. Worked closely with developers and designers to create technical, instructional content for end users. Integrated HTML5 and CSS framework into online help systems for global hardware and software launches. Integrated with product teams to create feature-focused multi-screen content for mobile, tablet, console, and PC.

Network Security Admin

• 2004 - 2008