Experience

Red Havas AU

• Australia
• Public Relations and Communications Services
• 1 - 100 Employee

• Account Director

  • Mar 2022 - Present

• Senior Account Manager

  • Mar 2020 - May 2022

• Account Manager

  • Mar 2019 - Mar 2020



Dietitians Australia

• Australia
• Wellness and Fitness Services
• 1 - 100 Employee

• Public Relations Manager

  • Aug 2018 - Mar 2019

  As part of the Communication and Membership Services Team at Dietitians Association of Australia, my role was to coordinate, implement and evaluate media and public relations activities in line with the DAA strategic plan. I supported DAA with a number of communications strategies during my time, including a Membership Engagement Strategy to increase rates and satisfaction scores, a campaign for Dietitians Day, a Crisis Management Plan and a national public relations campaign for Smart Eating Week 2019.



OPF Consulting

• Australia
• Marketing Services
• 1 - 100 Employee

• Account Manager

  • Jun 2018 - Dec 2018

  After 12 months overseas, I returned to OPF Consulting as an Account Manager. I created and implemented a number of communication strategies and activities for clients such as Banyan Constructions, Canberra Symphony Orchestra and the ACT Government. After 12 months overseas, I returned to OPF Consulting as an Account Manager. I created and implemented a number of communication strategies and activities for clients such as Banyan Constructions, Canberra Symphony Orchestra and the ACT Government.



OPF Consulting

• Australia
• Marketing Services
• 1 - 100 Employee

• Account Manager

  • Dec 2015 - Apr 2017

  As an Account Manager at OPF Consulting, I am responsible for the creation and execution of marketing communication strategies for a number of clients from diverse industries and sectors for example consumer, not-for-profit, government, corporate, technology, health and regional affairs.Clients included: The Regional Australia Institute, ClubsACT, Hireup, Gallery of Australian Design, Crime Stoppers, Hands Across Canberra, The Australian Institute of Landscape Architects, Garran Medical Imaging, Banyan Constructions, Hopewood and The National Archives Of Australia. My role involves:- Content creation - Graphic design - Media relations - Advertising and marketing strategy- Social media strategy- Auditing and reporting procedures

• Public Relations Consultant

  • May 2015 - Dec 2015

  I support the implementation of marketing communication and public relation programs through high level consulting skills, whilst also providing positive and proactive support to the agency. Key tasks include: - Research- Writing and material generation- Client service- Account administration and reporting- Media liaison- Media monitoring- Event management - Supplier management - Internal administration and reporting



HOYTS Group

• Australia
• Entertainment Providers
• 400 - 500 Employee

• ACT Marketing Coordinator

  • Jul 2007 - Jul 2015

  As the Marketing Coordinator, I was in charge of local area marketing activities and securing partnership opportunities for both Hoyts sites in the ACT (Belconnen and Woden). I was responsible for the creation, organisation and implementation of a number of activations to improve customer attendance, satisfaction and business returns for the organisation. This included events, special screenings, in-foyer and external activations, competitions and local partnerships to target various market groups, generate brand awareness and encourage visitation to the cinema. Through research, liaising and building mutually beneficial partnerships, I also create avenues for promotion and advertisement to our selected market groups from both our organisation and various others, through posters, flyers, displays, digital content, social media and electronic direct marketing. From my time as a manager at Hoyts Cinemas, I developed a high level of customer service and verbal communication skills. My role also included daily cash operations, paperwork procedures programming, payroll and auditing operations. I was in charge of recruitment drives, training new and existing staff members and leading the team to achieve key performance indicators including SPA, ATV and hit rate.



Magnum & Co

• Public Relations Intern

  • Aug 2014 - Oct 2014

  I secured a PR internship at one of Australia's top integrated lifestyle marketing agencies, Magnum and Co. Magnum and Co is an award-winning PR, Social Media, Influencer, Experiential & Content Marketing Agency located in Surry Hills, Sydney. I worked on projects for a number of leading lifestyle brands such as Oakley, Colgate, Palmolive, Red Bull, Max Brenner and Grill’d. I was also exposed to public relations activity for current and emerging music artists. I gained extensive knowledge about the management of client relationships and ability to perform various communication tasks such as: - Writing media releases and pitches - Preparing client project presentations - Structure and organisation of various media outlets - Communicating with various news/magazine organisations - Researching news and client activity - Compiling publicity reports - Social media content for different platforms - PR strategy research and creation



Australian War Memorial

• Australia
• Museums, Historical Sites, and Zoos
• 100 - 200 Employee

• Events and Ceremonies Team

  • Feb 2014 - May 2014

  During university, I secured a long-term internship with at the Australian War Memorial. Working in the Events and Ceremonies Team, I gained hands on event management experience working on one of Australia's largest national events. I was involved in the creation and implementation of a number of event procedures for the 2014 ANZAC Day ceremony. This included developing action plans, procedures and signage, managing VIP tickets, RSVPs and seating organisation. I undertook security and access procedures, site inductions and liaised with all volunteers, contractors and media personnel. I also gained experience assisting the manager in charge of the Dawn and National Service ceremony cues.