Experience

Voice Systems Engineering

• United States
• Consumer Services
• 1 - 100 Employee

• HEAD OF MARKETING STRATEGY AND OPERATIONS

  • Nov 2022 - Nov 2023

  Feasterville-Trevose, Pennsylvania, United States - Partnered with the product team to develop a highly effective go-to-market strategy for a new marketplace platform, resulting in a successful product launch and accelerated market penetration. - Optimized product performance through data insights and analysis, leading to a 10% increase in productivity within the first two months. Implemented a cutting-edge digital asset management tool, consolidating 10,000+ digital assets into one library, resulting in a significant decrease in… Show more - Partnered with the product team to develop a highly effective go-to-market strategy for a new marketplace platform, resulting in a successful product launch and accelerated market penetration. - Optimized product performance through data insights and analysis, leading to a 10% increase in productivity within the first two months. Implemented a cutting-edge digital asset management tool, consolidating 10,000+ digital assets into one library, resulting in a significant decrease in operational costs. - Spearheaded regular performance testing, identifying and addressing critical issues impacting go-to-market timelines, ensuring flawless campaign execution. Show less



HP

• Azerbaijan
• Online Media

• MARKETING LEAD, NORTH AMERICA

  • Sep 2021 - May 2022

  Houston, Texas, United States - Owned end-to-end marketing strategy, execution, and optimization of HP's gaming app and software, resulting in elevated user acquisition, retention, and ROI through data-driven marketing approaches. - Successfully implemented a robust data analytics platform, utilizing advanced analytics tools and techniques to identify areas for improvement, leading to a remarkable 25% reduction in customer churn and a significant increase in customer satisfaction scores. - Achieved a 2x surge in web… Show more - Owned end-to-end marketing strategy, execution, and optimization of HP's gaming app and software, resulting in elevated user acquisition, retention, and ROI through data-driven marketing approaches. - Successfully implemented a robust data analytics platform, utilizing advanced analytics tools and techniques to identify areas for improvement, leading to a remarkable 25% reduction in customer churn and a significant increase in customer satisfaction scores. - Achieved a 2x surge in web traffic and a 65% rise in user downloads within the initial six months, leveraging marketing metrics and analytics to enhance the customer journey and optimize campaigns. - Cultivated a 30% increase in Q1 social channel engagement through strategic YouTube partnerships, enhancing brand presence and resonance - Drove exceptional growth and success within the North American market for Hewlett Packard's gaming products, establishing a data-centric marketing culture. Show less



Motiva Enterprises LLC

• United States
• Oil and Gas
• 700 & Above Employee

• BUSINESS DEVELOPMENT LEAD

  • Nov 2019 - Feb 2021

  Houston, Texas, United States - As Business Development lead, played a pivotal role in the successful nationwide launch of the GetUpside program, delivering exceptional results and establishing lasting partnerships in the energy sector.- Contracted to lead the seamless national rollout of the GetUpside program, orchestrating comprehensive training, persuasive presentations, and successful onboarding of wholesalers and dealers. - Surpassed set targets with an impressive 45% participation rate in the highly competitive… Show more - As Business Development lead, played a pivotal role in the successful nationwide launch of the GetUpside program, delivering exceptional results and establishing lasting partnerships in the energy sector.- Contracted to lead the seamless national rollout of the GetUpside program, orchestrating comprehensive training, persuasive presentations, and successful onboarding of wholesalers and dealers. - Surpassed set targets with an impressive 45% participation rate in the highly competitive Southwestern region, achieved through strategic collaborations with the sales team, wholesalers, and distributors, effectively driving brand awareness and market penetration. - Demonstrated unparalleled expertise in the program, delivering top-notch customer support to participating businesses, resulting in an outstanding 98% retention rate within the initial 6 months. - Cultivated strong relationships with key stakeholders, ensuring smooth program execution and sustainable growth, positioning Motiva Enterprises as a key player in the market. Show less



GJR Marketing Solutions

• MARKETING CONSULTANT

  • Aug 2017 - Nov 2019

  Houston, TX - As a freelance Marketing Consultant, played a key role in driving exceptional growth and visibility for businesses through impactful go-to-market strategies and the delivery of outstanding marketing solutions. - Offered invaluable market analysis, insights, and strategic thought leadership to two small to medium-sized businesses, igniting a digital marketing transformation and enhancing overall marketing performance. - Orchestrated a highly successful product launch for UltimateGolf… Show more - As a freelance Marketing Consultant, played a key role in driving exceptional growth and visibility for businesses through impactful go-to-market strategies and the delivery of outstanding marketing solutions. - Offered invaluable market analysis, insights, and strategic thought leadership to two small to medium-sized businesses, igniting a digital marketing transformation and enhancing overall marketing performance. - Orchestrated a highly successful product launch for UltimateGolf, crafting core product positioning, messaging, and a communication strategy, resulting in an impressive 100k downloads within the first month and securing a top 10 ranking on both Google Play and the iOS App store. - Spearheaded a comprehensive digital marketing overhaul for a restaurant, implementing cutting-edge marketing automation tools, launching social media channels, and initiating an email marketing program. These efforts led to a remarkable 300% surge in web traffic and a substantial increase of 5,000 sign-ups within a six-month period. Show less



Six Foot, LLC

• United States

• DIRECTOR OF MARKETING

  • Sep 2014 - Aug 2017

  Houston, Texas, United States - As Director of Marketing, achieved remarkable success in positioning Six Foot as a dominant player in the industry, driving exceptional team performance and delivering impressive results in product launches and customer engagement. - Pioneered and executed highly effective marketing strategies for a robust $250M+ product portfolio, driving unparalleled growth and market prominence. - Set a compelling global marketing vision, skillfully managing marketing budgets, and devising franchise… Show more - As Director of Marketing, achieved remarkable success in positioning Six Foot as a dominant player in the industry, driving exceptional team performance and delivering impressive results in product launches and customer engagement. - Pioneered and executed highly effective marketing strategies for a robust $250M+ product portfolio, driving unparalleled growth and market prominence. - Set a compelling global marketing vision, skillfully managing marketing budgets, and devising franchise plans to position the company as a market leader. - Assembled and led a dynamic global marketing team of 12, fostering a collaborative and inclusive work culture through strategic hiring, training, and mentorship initiatives. These efforts resulted in an exceptional 0% turnover rate and 100% earned promotions within the team. - Successfully launched the F2P online game, Dreadnought, with comprehensive marketing plans that rapidly established brand awareness and generated an impressive 150% growth in paid subscriptions during its first year. - Spearheaded the seamless implementation and rollout of Salesforce Marketing Cloud, improving data quality and enabling personalized end-to-end user experiences, leading to an impressive 75% increase in user engagement within the first three months. Show less



SourceAudio

• United States
• Software Development
• 1 - 100 Employee

• HEAD OF MARKETING & PR (INTERIM)

  • Jul 2013 - Aug 2014

  Culver City, California, United States - As Head of Marketing & PR, contributed significantly to the successful market entry of SourceAudio's innovative platform, driving substantial growth in subscriptions and securing prominent media exposure. - Orchestrated all aspects of brand development, marketing communication, and lead generation for a groundbreaking start-up specializing in music hosting, distribution, and licensing technology. - Devised comprehensive B2B marketing plans for the successful launch of the cloud-based… Show more - As Head of Marketing & PR, contributed significantly to the successful market entry of SourceAudio's innovative platform, driving substantial growth in subscriptions and securing prominent media exposure. - Orchestrated all aspects of brand development, marketing communication, and lead generation for a groundbreaking start-up specializing in music hosting, distribution, and licensing technology. - Devised comprehensive B2B marketing plans for the successful launch of the cloud-based platform, swiftly establishing strong brand awareness and driving an impressive 150% growth in paid subscriptions between Q3 and Q4. - Skillfully formulated a highly effective public relations strategy that secured extensive media coverage, featuring 20+ articles in top-tier publications, including the Wall Street Journal, Billboard, TechCrunch, and the Los Angeles Business Journal. Show less



Square Enix America

• United States
• Computer Games
• 1 - 100 Employee

• PRODUCT MARKETING MANAGER

  • Jul 2011 - Jul 2013

  El Segundo, California, United States - Led global marketing strategy and production for a $200M Entertainment portfolio, driving creative direction, P&L management, budgeting, forecasting, and long-term strategic planning. - Successfully launched the #1 new open-world action game of 2012, Sleeping Dogs, achieving 2M units sold worldwide. - Designed and pitched retail marketing programs for Tomb Raider, securing an impressive $2.5M in incremental media and driving 100k pre-sells. - Directed cross-functional teams in… Show more - Led global marketing strategy and production for a $200M Entertainment portfolio, driving creative direction, P&L management, budgeting, forecasting, and long-term strategic planning. - Successfully launched the #1 new open-world action game of 2012, Sleeping Dogs, achieving 2M units sold worldwide. - Designed and pitched retail marketing programs for Tomb Raider, securing an impressive $2.5M in incremental media and driving 100k pre-sells. - Directed cross-functional teams in implementing global marketing plans, resulting in 6.5M units sold globally. Show less



Activision

• United States
• Entertainment Providers
• 700 & Above Employee

• GLOBAL BRAND MANAGER

  • Nov 2007 - Jul 2011

  Santa Monica, CA - Oversaw $300M+ product P&Ls, driving creative and media development, innovative marketing strategies, and maintaining multiple agency relationships. - Conducted comprehensive consumer research, yielding actionable strategic insights for both consumer marketing and product strategy. - Exceeded global sales goals by an exceptional 222%, successfully selling 2M units of the new action videogame franchise, Prototype. - Led the development and execution of a highly effective reveal… Show more - Oversaw $300M+ product P&Ls, driving creative and media development, innovative marketing strategies, and maintaining multiple agency relationships. - Conducted comprehensive consumer research, yielding actionable strategic insights for both consumer marketing and product strategy. - Exceeded global sales goals by an exceptional 222%, successfully selling 2M units of the new action videogame franchise, Prototype. - Led the development and execution of a highly effective reveal strategy, resulting in a remarkable 380% spike in web traffic and over 10M video views. Show less



Electronic Arts (EA)

• United States
• Entertainment Providers
• 700 & Above Employee

• PRODUCT MARKETING MANAGER

  • Oct 2006 - Nov 2007

  Los Angeles, California, United States Managed consumer marketing and product development for a $20M portfolio of mobile titles, representing EA Sports and EA Casual.



IGN Entertainment

• United States
• Online Media
• 300 - 400 Employee

• SALES MARKETING MANAGER

  • Sep 2005 - Oct 2006

  Brisbane, California, United States Managed a substantial $30M book of business, specializing in selling media solutions and innovative cross-platform engagement programs to the Media & Entertainment vertical, with expertise in the Videogame sub-vertical.



Lucasfilm

• United States
• Entertainment Providers
• 700 & Above Employee

• ASSOCIATE BRAND MANAGER, LUCASARTS

  • Feb 2002 - Sep 2005

  San Rafael, California, United States Responsible for execution of global go-to-market for a portfolio of Star Wars video games. Owned marketing submissions; pursued white space opportunities; delivered market insights, performance measurements, and analysis to executive leadership.