Experience

City of Georgetown

• Government Administration
• 300 - 400 Employee

• Marketing Program Coordinator

  • Aug 2023 - Present



Haley Peck-Law Digital Services

• Austin, Texas, United States

• Professional Freelancer

  • Apr 2017 - Present

  Created marketing and social media content, web sites, email marketing campaigns, and property listings for clients. Provided copy editing, proofreading, and developmental editing services. Freelance digital marketer, copywriter, copy editor, graphic designer, and photographer utilizing over a decade of experience in digital marketing, writing, design, technology industry, and project management, to provide myriad services directly to my clients. Created marketing and social media content, web sites, email marketing campaigns, and property listings for clients. Provided copy editing, proofreading, and developmental editing services. Freelance digital marketer, copywriter, copy editor, graphic designer, and photographer utilizing over a decade of experience in digital marketing, writing, design, technology industry, and project management, to provide myriad services directly to my clients.



Slackers Brewing Co.

• United States
• Food & Beverages

• Marketing Director

  • Mar 2020 - Present

  Founded family-owned brewery according to company values and community needs. Implemented marketing strategy to grow brand awareness. Established content calendar and managed contractors for execution. Used email marketing strategies to engage existing customers and create raving fans. Used social media for organic brand growth. Coordinated promotional events and cross-promotional partnerships. Maintained Google business account and responded to reviews. Implemented… Show more Founded family-owned brewery according to company values and community needs. Implemented marketing strategy to grow brand awareness. Established content calendar and managed contractors for execution. Used email marketing strategies to engage existing customers and create raving fans. Used social media for organic brand growth. Coordinated promotional events and cross-promotional partnerships. Maintained Google business account and responded to reviews. Implemented geotargeted PPC campaign to promote brand and established regular customer base. Used strategic crowd funding strategies to grow business. Established membership program and founders club. Show less Founded family-owned brewery according to company values and community needs. Implemented marketing strategy to grow brand awareness. Established content calendar and managed contractors for execution. Used email marketing strategies to engage existing customers and create raving fans. Used social media for organic brand growth. Coordinated promotional events and cross-promotional partnerships. Maintained Google business account and responded to reviews. Implemented… Show more Founded family-owned brewery according to company values and community needs. Implemented marketing strategy to grow brand awareness. Established content calendar and managed contractors for execution. Used email marketing strategies to engage existing customers and create raving fans. Used social media for organic brand growth. Coordinated promotional events and cross-promotional partnerships. Maintained Google business account and responded to reviews. Implemented geotargeted PPC campaign to promote brand and established regular customer base. Used strategic crowd funding strategies to grow business. Established membership program and founders club. Show less



EVERNET IT Support Services and Consulting

• United States
• IT Services and IT Consulting
• 1 - 100 Employee

• Marketing Project Manager

  • Feb 2023 - Aug 2023

  Project Manager, Marketing Manager, Web Developer, Copywriter and Copy Editor for B2B & B2C marketing department. Contributed to start up marketing services and web services team, including ticketing system, work flow organization, and department structure. Created marketing strategy to identify target audience for upmarket sales. Managed team of contractors to deliver client and company marketing assets on time and on budget. Implemented Agile Project Management system using… Show more Project Manager, Marketing Manager, Web Developer, Copywriter and Copy Editor for B2B & B2C marketing department. Contributed to start up marketing services and web services team, including ticketing system, work flow organization, and department structure. Created marketing strategy to identify target audience for upmarket sales. Managed team of contractors to deliver client and company marketing assets on time and on budget. Implemented Agile Project Management system using Kanban theory of continuous flow. Created client and company email marketing strategies. Developed mail marketing templates, wrote and edited marketing emails based on user behaviors. Developed content strategy (articles, blogs, social posts) to drive sales. Built and supported websites using WordPress and other CMS. Implement and continually optimize Google Ads campaigns for marketing clients and for EVERNET growth goals. Made client success calls to existing clients to manage and maintain relationships and offer solutions to meet client needs. Show less Project Manager, Marketing Manager, Web Developer, Copywriter and Copy Editor for B2B & B2C marketing department. Contributed to start up marketing services and web services team, including ticketing system, work flow organization, and department structure. Created marketing strategy to identify target audience for upmarket sales. Managed team of contractors to deliver client and company marketing assets on time and on budget. Implemented Agile Project Management system using… Show more Project Manager, Marketing Manager, Web Developer, Copywriter and Copy Editor for B2B & B2C marketing department. Contributed to start up marketing services and web services team, including ticketing system, work flow organization, and department structure. Created marketing strategy to identify target audience for upmarket sales. Managed team of contractors to deliver client and company marketing assets on time and on budget. Implemented Agile Project Management system using Kanban theory of continuous flow. Created client and company email marketing strategies. Developed mail marketing templates, wrote and edited marketing emails based on user behaviors. Developed content strategy (articles, blogs, social posts) to drive sales. Built and supported websites using WordPress and other CMS. Implement and continually optimize Google Ads campaigns for marketing clients and for EVERNET growth goals. Made client success calls to existing clients to manage and maintain relationships and offer solutions to meet client needs. Show less



STR Management

• Austin, Texas, United States

• Copywriter

  • Sep 2022 - Apr 2023

  Created social media content (copy, graphics, ads) to increase direct STR bookings through Austinvacay.com. Created, and edited copy for new and existing property listings for short-term rental properties. Researched areas surrounding each property to highlight uniquely "Austin" activities. Transferred existing automated HTML emails from BookinSync to Hostaway. Created social media content (copy, graphics, ads) to increase direct STR bookings through Austinvacay.com. Created, and edited copy for new and existing property listings for short-term rental properties. Researched areas surrounding each property to highlight uniquely "Austin" activities. Transferred existing automated HTML emails from BookinSync to Hostaway.



Coffee House Writers

• United States
• Writing and Editing
• 1 - 100 Employee

• Writer Editor

  • Sep 2020 - Nov 2021

  Writing and editing fiction and non-fiction for an online publication. Writing and editing fiction and non-fiction for an online publication.



KUT Public Media

• United States
• Broadcast Media Production and Distribution
• 1 - 100 Employee

• Marketing Specialist

  • May 2016 - Aug 2017

  Created, implemented, and managed social media ad campaigns, including A/B tests. Built email marketing and newsletter campaigns in Salesforce Marketing Cloud. Developed mobile responsive donation forms in Allegiance using HTML 5, CSS 3, and jQuery. Designed graphics for online and print materials. Managed projects and deadlines. Gathered deliverables from other contributors to keep projects moving forward and on time. Created, implemented, and managed social media ad campaigns, including A/B tests. Built email marketing and newsletter campaigns in Salesforce Marketing Cloud. Developed mobile responsive donation forms in Allegiance using HTML 5, CSS 3, and jQuery. Designed graphics for online and print materials. Managed projects and deadlines. Gathered deliverables from other contributors to keep projects moving forward and on time.



Blackbaud

• United States
• Software Development
• 700 & Above Employee

• Technical Account Manager

  • Feb 2014 - Apr 2016

  Client-facing liaison on enterprise SAAS accounts - American Cancer Society, Livestrong, National Associate of Realors. Briefed executive leadership team for client interactions. Guided clients toward mutually beneficial Services and Projects through Product Roadmap Presentations. Fostered trust and enthusiasm in ongoing partnership. Managed retained client projects, relationships, and, expectations.

• Front End Web Developer

  • Apr 2012 - Jan 2014

  Crafted web applications and fundraising websites for nonprofit organizations such as American Cancer Society, World Wildlife Fund, Feeding America, Central Park Conservancy, Project Hope, Earth Justics, and CCFA using Luminate Online and Luminate CMS systems. Delivered results driven fundraising tools using Javascript, Jquery and Luminate Open API. Set standard of excellence by coding sites in HTML 5 and CSS 3. Smoothed onboarding process by creating Web Developer… Show more Crafted web applications and fundraising websites for nonprofit organizations such as American Cancer Society, World Wildlife Fund, Feeding America, Central Park Conservancy, Project Hope, Earth Justics, and CCFA using Luminate Online and Luminate CMS systems. Delivered results driven fundraising tools using Javascript, Jquery and Luminate Open API. Set standard of excellence by coding sites in HTML 5 and CSS 3. Smoothed onboarding process by creating Web Developer Onboarding Program and Documentation. Enhanced ongoing maintenance of client customizations by developing documentation for unique implementations.



Kasasa

• United States
• Financial Services
• 200 - 300 Employee

• Front End Web Developer

  • Nov 2010 - Apr 2012

  Triaged client issues in a Developer Support Role and resolved problems using HTML, CSS, Jquery for over 300 client sites. Advanced triaging and issue resolution by establishing effective communication feedback loop between client facing team and development teams with Agile Kanban methods. Implemented training and documentation. Set programmatic standard of excellence and established a growth plan for cross browser compatibility. Set the stage to improve client and… Show more Triaged client issues in a Developer Support Role and resolved problems using HTML, CSS, Jquery for over 300 client sites. Advanced triaging and issue resolution by establishing effective communication feedback loop between client facing team and development teams with Agile Kanban methods. Implemented training and documentation. Set programmatic standard of excellence and established a growth plan for cross browser compatibility. Set the stage to improve client and developer usability issues by initiating effort to improve custom built CMS. Show less Triaged client issues in a Developer Support Role and resolved problems using HTML, CSS, Jquery for over 300 client sites. Advanced triaging and issue resolution by establishing effective communication feedback loop between client facing team and development teams with Agile Kanban methods. Implemented training and documentation. Set programmatic standard of excellence and established a growth plan for cross browser compatibility. Set the stage to improve client and… Show more Triaged client issues in a Developer Support Role and resolved problems using HTML, CSS, Jquery for over 300 client sites. Advanced triaging and issue resolution by establishing effective communication feedback loop between client facing team and development teams with Agile Kanban methods. Implemented training and documentation. Set programmatic standard of excellence and established a growth plan for cross browser compatibility. Set the stage to improve client and developer usability issues by initiating effort to improve custom built CMS. Show less



Star Nine Marketing

• Austin, Texas Area

• Front End Web Developer

  • Aug 2008 - Dec 2009

  Delivered proven PPC Campaigns by designing, developed, and testing landing pages and web forms. Developed websites and landing pages using HTML, CSS and Jquery Delivered proven PPC Campaigns by designing, developed, and testing landing pages and web forms. Developed websites and landing pages using HTML, CSS and Jquery



IF marketing & advertising

• Austin, Texas Area

• Internet Marketing Engineer Intern

  • Jun 2008 - Aug 2008

  Coded web sites for clients using HTML, CSS and Adobe Photoshop, Illustrator and Flash, in a proprietary CMS. Used email campaigns as a marketing strategy. Learned the creative process of marketing agencies. Used Search Engine Optimization best practices. Participated in on job SEO. Coded web sites for clients using HTML, CSS and Adobe Photoshop, Illustrator and Flash, in a proprietary CMS. Used email campaigns as a marketing strategy. Learned the creative process of marketing agencies. Used Search Engine Optimization best practices. Participated in on job SEO.