Marketing & Communications Specialist

• Jun 2022 - Present

Product Marketing Coordinator

• Oct 2020 - Jun 2022

Website/Social Media• Create assets on our website and manage promotions on social media• Created product marketing assets, from print to web to video, in collaboration with colleagues across the organization• Responsible for the design of physical and online promotional materialsMarketing Communication• Collect key customer and student stories to build out our body of sales enablement and marketing materialsEvent Planning• Planning trade shows and conferences, collaborating with the sales team to gain company exposure

Marketing Coordinator

• Feb 2018 - Jan 2020

Marketing• Implemented marketing and advertising campaigns by assembling and analyzing sales forecasts• Prepared marketing and advertising strategies, plans, and objectives• Planned and organized promotional presentations• Prepared marketing reports by collecting, analyzing, and summarizing sales data• Developed content that effectively conveys a product's features and benefits to end-users• Collaborated with members of the marketing team to produce layouts, charts, graphs, illustrations, and other visual communication designsSocial Media• Managed social media platforms to increase engagement & traffic• Supported the daily functions of the Marketing Department and assist in the production, editing, and uploading of content to the PROCECO YouTube and WebsiteEvent Planning• Kept promotional materials ready by coordinating requirements with the graphics department• Planned and organized tradeshows to increase the company’s brand awareness

Sales and Marketing Coordinator

• Jun 2017 - Feb 2018

Marketing• Constructed the commercialization plan for the new product in the Canadian and US market• Developed B2B strategies• Contacted funeral homes and set appointments for product presentation and sales pitch• Translated text from French to EnglishSocial Funding Campaign• Elaborated and prepared the campaign• Raised general awareness and possible contributors to the campaign by attending trade shows• Updated the campaign’s platform and answer the contributors’ comments and questions

Director of Marketing

• Oct 2015 - Apr 2016

Social Media & Website• Managed and actively updated social media platforms• Demonstrated creativity by implementing various strategies to increase brand awareness, engagement & traffic to social media pages (Instagram followers increased by 30% within 6 months)• Implemented a weekly campaign to maintain student engagement during low traffic months• Collaborated with VP HR to continuously update content on the website • Collaborated with VP External team to align marketing strategies for JHMA eventsImage & Design • Responsible for the design of all physical and online promotional materials• Collaborated with VP External team to ensure sponsorship commitments in advertisements

Marketing & Business Communications Intern

• May 2015 - Aug 2015

Advertising Management• Managed & ensured advertisements were produced & sent to the external agency in a timely manner• Updated the advertising closing list on a weekly basisAnnual Executive Offsite• Prepared the agenda for meetings with the President and Vice-President• Managed & coordinated the project with internal & external employees• Researched & gathered creative marketing media• Assisted in creating speaking notes for the PresidentMarketing Communications• Organized & oversaw business administrative aspects leading to the Annual Leadership Forum event• Recommended slogans for the Customer Service Department amongst which one was selected & now resides on the wall of the department• Interviewed & wrote an intranet article on a former employee’s peculiar request to the Communications Department• Implemented a new Standard Work for shipping items internationally• Assisted in the creative process of producing an advertisement

Marketing & Business Development Intern

• Sep 2014 - Dec 2014

*Previously known as AECL (company name changed)*Marketing Research• Researched potential customers & trade shows• Collaborated with the Business Development team on the 60-page strategic marketing planAerospace Marketing Campaign• Organized the PowerPoint presentation & speaking notes for the Vice-President of Business Development for the Canadian Aerospace Summit• Constructed the aerospace web page layout• Formulated an advertisement to be included in the Canadian Aerospace Summit’s newsletter

Marketing & Social Media Intern

• Apr 2013 - May 2013

Social Media & Newsletter/Blog• Developing & managing online marketing campaigns• Effectively establishing brand awareness, engagement & traffic to social media pagesMarketing Research• Analyzing marketing objectives & assisting with the development of new ideas for redesigning the company’s website Social Media & Newsletter/Blog• Developing & managing online marketing campaigns• Effectively establishing brand awareness, engagement & traffic to social media pagesMarketing Research• Analyzing marketing objectives & assisting with the development of new ideas for redesigning the company’s website