Experience

City of Pelham

• United States
• Government Administration
• 1 - 100 Employee

• Community Relations Coordinator

  • Aug 2021 - Present



ABC 33/40 (WBMA), WTTO, WABM - Sinclair Broadcast Group

• Birmingham, Alabama Area

• News Marketing Manager

  • Jul 1996 - Mar 2021

  • Oversaw all news promotional and marketing efforts for ABC network affiliate in a top-50 television market. • Wrote and produced promotional announcements related to station brand, utilizing marketing research. • Organized and planned video production shoots for news image promos. • Implemented strategic promotion placement on daily operating logs. • Produced outside media advertising for ABC 33/40. • Placed social media ads through Facebook Business Manager. • Managed news promotion staff, including writer/producer, photographer/editor and graphic artist. • Planned and organized station events and public outreach programs. • Collaborated with art director to create print collateral for station promotion. • Chief copy editor for station promotion team. • Responsible for innovative promotion of news stories on multiple platforms utilizing video, audio and special graphics. Show less



ABC 33/40, Birmingham

• Broadcast Media Production and Distribution
• 700 & Above Employee

• Promotion Manager

  • Jan 2014 - Jan 2015

  • Managed departmental budget.• In charge of ordering branded station merchandise.• Managed promotion team of four people.• Created marketing strategy plan and tracked results.

• Promotion Writer/Producer

  • Mar 2003 - Jan 2014

  • Wrote and produced all station promotional and public service announcements.• Wrote and distributed media releases pertaining to station.• Wrote advertising copy for outside media.Promotion CoordinatorJuly 1996-March 2003• Placed promotional announcements on daily operating log, utilizing OSI television traffic software.• Assisted Promotion Manager with outside media placement.• Wrote and produced promotional announcements and advertising copy as assigned.



WJSU-TV 40

• Anniston, AL

• Promotion Writer/Producer

  • May 1992 - Jul 1996

  • Wrote and produced station promotional and public service announcements. • Planned and organized station events. • Wrote and produced station promotional and public service announcements. • Planned and organized station events.



WKXX-FM

• Gadsden, Alabama Area

• News Director

  • Aug 1991 - Apr 1992

  • Wrote, produced and reported news of interest to listeners during morning drive. • Produced and hosted a local community affairs program. • Wrote, produced and reported news of interest to listeners during morning drive. • Produced and hosted a local community affairs program.



WNAL-TV 44

• Gadsden, Alabama Area

• Community Affairs Director / Master Control Operator

  • Jun 1988 - Jul 1991

  • Produced and hosted a local 30-minute community affairs program. • Aired commercials and programs; reconciled the station operating log. • Produced and hosted a local 30-minute community affairs program. • Aired commercials and programs; reconciled the station operating log.