Regional Country Manager Costa Rica & Panama

• Sep 2022 - Present

Country Manager in charge of the operation of the organization: - Regional profitability. - Human talent. - Management of administrative, logistic and commercial operations. - Strategic direction of the projects. - Business performance of the organization - Regional ROI - Regional Profit Country Manager in charge of the operation of the organization: - Regional profitability. - Human talent. - Management of administrative, logistic and commercial operations. - Strategic direction of the projects. - Business performance of the organization - Regional ROI - Regional Profit

Corporate Marketing and Communications Manager

• Dec 2019 - Jul 2022

Entity associated with the Ministry of Finance, buys and sells real estate and recovers portfolio of the Colombian state. Achievments: - Certified growth of 7% in brand positioning in two years, via ATL, BTL and digital campaigns. - Lead digital innovation strategy "User Experience", going from 400 digital interactions to 14,000 per month. - Optimize relationship with customers from physical to digital channels by 65%, for procedures and transactions in 12 months. - Generate 70% growth in achieving quality leads, from December 2019 to June 2022.

Marketing Head Innovation Mobile

• May 2018 - Nov 2019

Technology multinational headquartered in South Korea. Achievments: - Achieve sales goal fulfillment (sellout) in Retail Channels and Mobile Operators. - Lead the "Go To Market" and launches of new Smartphones (10 per year) in mass channels. - Increase Market Share by 8% in the category of Smartphones for Colombia with respect to the previous year. - Plan, negotiate, manage and control the budget of USD 1.7 million / year. Technology multinational headquartered in South Korea. Achievments: - Achieve sales goal fulfillment (sellout) in Retail Channels and Mobile Operators. - Lead the "Go To Market" and launches of new Smartphones (10 per year) in mass channels. - Increase Market Share by 8% in the category of Smartphones for Colombia with respect to the previous year. - Plan, negotiate, manage and control the budget of USD 1.7 million / year.

General Manager

• Sep 2016 - May 2018

Advertising & Marketing Agency with a focus on Branding and Integrated Design. Achievments: - Manage mass consumption accounts supporting billing: Natura, Deprisa, El Corral, Pfizer, Santa Reyes. - Plan from the understanding of the consumer strategic conceptualizations and campaigns. - Manage the operation reducing operating and tax costs, increasing profit through new business. Advertising & Marketing Agency with a focus on Branding and Integrated Design. Achievments: - Manage mass consumption accounts supporting billing: Natura, Deprisa, El Corral, Pfizer, Santa Reyes. - Plan from the understanding of the consumer strategic conceptualizations and campaigns. - Manage the operation reducing operating and tax costs, increasing profit through new business.

Marketing Business Manager

• Jun 2015 - Sep 2016

Canadian university with 23 campuses around the world. Achievements: - Exceed quarterly goal of students enrolled by 21% annual average vs. previous period. - Implement 100% of the student registration and registration process via digital channels. - Manage the 360-brand positioning and marketing plan (Digital, ATL, BTL). - Plan, manage and control the budget of the area (USD 500,000 / year). Canadian university with 23 campuses around the world. Achievements: - Exceed quarterly goal of students enrolled by 21% annual average vs. previous period. - Implement 100% of the student registration and registration process via digital channels. - Manage the 360-brand positioning and marketing plan (Digital, ATL, BTL). - Plan, manage and control the budget of the area (USD 500,000 / year).

Accounts and New Business Manager

• Mar 2013 - Jul 2015

Marketing and BTL agency focused on consumer emotions. Achievements: - Achieve the opening of new clients via pitch: Pfizer, El Corral, Universidad Javeriana Cali. - Lead marketing consultancies and BTL actions for mass consumption accounts: Claro and Unicef. - Execute On and Off activations nationwide for Bacardí with compliance between 95% and 100% average. Marketing and BTL agency focused on consumer emotions. Achievements: - Achieve the opening of new clients via pitch: Pfizer, El Corral, Universidad Javeriana Cali. - Lead marketing consultancies and BTL actions for mass consumption accounts: Claro and Unicef. - Execute On and Off activations nationwide for Bacardí with compliance between 95% and 100% average.

Planner and New Business Director

• Jun 2006 - Mar 2013

Advertising & Marketing Agency with a focus on Branding and Integrated Design. Achievements: - Generation of billing and ROI by current clients and new business. - Key account management: Umbro, Pfizer, Scandinavia Pharma, Comdata, Tele VVD, El Corral. - Management of marketing strategy, brand and advertising of the brands served. Advertising & Marketing Agency with a focus on Branding and Integrated Design. Achievements: - Generation of billing and ROI by current clients and new business. - Key account management: Umbro, Pfizer, Scandinavia Pharma, Comdata, Tele VVD, El Corral. - Management of marketing strategy, brand and advertising of the brands served.

Accounts Director

• Jan 2004 - Jun 2006

Marketing Supervisor

• Jan 2003 - Jan 2004

Copy Contact

• Apr 1999 - Dec 2002

Ad Campaign creator for television, radio, magazines, billboards, Internet and Events ______________________________________________________________________ Creador de Campañas Publicitarias para Television, Radio, Revistas, Vallas, Internet y Eventos Ad Campaign creator for television, radio, magazines, billboards, Internet and Events ______________________________________________________________________ Creador de Campañas Publicitarias para Television, Radio, Revistas, Vallas, Internet y Eventos