Head of Marketing

• Jan 2022 - Present

Virtual events platform with special scenarios and machine learning customization to make participants’ experience the most engaging Virtual events platform with special scenarios and machine learning customization to make participants’ experience the most engaging

Head of Marketing

• May 2019 - Oct 2020

Community Manager & Social Media Advertising Manager

• Jan 2018 - Jun 2019

Community management• Communications with clients and followers on a daily basis: responding to client questions about products and service, increasing brand loyalty, lead generation.• Work with negative reviews: response guide was created (tone of voice, system of steps to respond); in-team communications (delivery customer insights to the team to improve the product).• Work with positive reviews: finding placements to publish reviews, management of client communication, responses.Social media advertising• Audience segmentation, writing ad copy, implementation, and management of paid social campaigns (FB + IG), analysis of key metrics. For 6 months we achieved 40% increase in lead generation, CPL reduced 4.5 times.

Digital Marketing Manager

• Jun 2017 - Jan 2019

• Creating and performing of digital marketing strategy;• Making and publishing content for social media and website;• Implementation and management of paid social media campaigns (FB, IF, VK): audience segmentation, writing ad copy, analysis of key metrics. During peak season CPO was 3% of the highest margin product price and 20% during off season;• Communications with clients and followers: responding to client questions about products and service, increase brand loyalty, work with negative and positive reviews. In-team communications: delivery customer insights to technologists and managers to improve products and services;• Email marketing campaigns (MailChimp, Unisender): audience segmentation, design (Tilda) and analysis of results;• Social media and website key metrics analysis (Livedune, Google Analytics, Similarweb, Popsters, Yandex.Metrica).

Market Research Manager

• Aug 2016 - Apr 2017

Quantitative research projects for FMCG-companies Quantitative research projects for FMCG-companies

Market Research Manager

• Oct 2015 - Aug 2016

Quantitative research projects for FMCG-companies. Quantitative research projects for FMCG-companies.

Research Assistant

• Nov 2014 - Aug 2015

Working on research projects (tracking research, ad hoc). Working on research projects (tracking research, ad hoc).

Intern

• Apr 2013 - Oct 2013