Experience

ReThink Media

• United States
• Public Relations and Communications Services
• 1 - 100 Employee

• Co-Founder

  • 2007 - 16 years

  Berkeley, CA and Washington, DC Peter is a veteran communications and campaign strategist. He has worked advancing issues of peace, human rights, democracy, and racial & social justice for almost 40 years. Before co-founding ReThink Media and turning his attention to broader movement building, Peter served as the Executive Director of two organizations, leading both groups through periods of major growth in all categories of impact and strategic innovation. Currently, he works across all of ReThink's programs to develop… Show more Peter is a veteran communications and campaign strategist. He has worked advancing issues of peace, human rights, democracy, and racial & social justice for almost 40 years. Before co-founding ReThink Media and turning his attention to broader movement building, Peter served as the Executive Director of two organizations, leading both groups through periods of major growth in all categories of impact and strategic innovation. Currently, he works across all of ReThink's programs to develop long-term and short-term strategies and to balance their work between immediate impact and long-term movement building. With a focus on meeting our partner groups where they’re at and tailoring resources to their needs, Peter has designed and delivered hundreds of media skills and organizational development workshops and consulted with a broad range of major foundations. As a trainer, he draws on experience designing national advertising campaigns and comprehensive communications strategies, as well as leading analytical projects assessing media and public opinion trends. As a practitioner, he was a guest on hundreds of radio programs, as well as on national TV, including FOX, ABC, CNN, and PBS. He has authored commentaries in The New York Times, The Washington Post, The Los Angeles Times, The San Francisco Chronicle, The Philadelphia Inquirer, The International Herald Tribune, The Atlanta Journal Constitution, and most other major US dailies. Peter graduated from Georgetown University and studied Global Media and Communications at the University of Melbourne, but he shaped his identity and understanding of American politics working as an oil field roughneck, a commercial fisherman, a garbage collector, and a field organizer. Beyond working to advance progressive change, he’s raised two kids, circumnavigated the world twice, and pursued an insatiable desire for live music and large waves. After 37 years in California, he still identifies as a New Yorker. Show less



Friends of the River

• Non-profit Organizations
• 1 - 100 Employee

• Executive Director

  • 2005 - 2008

  Sacramento, California Area - Led the organization through a major re-branding process. - Facilitated launch of new communications platform and content. - Managed major increases in membership, foundation and major donor revenue. - Introduced long-term organizational development strategy. - Conducted media appearances addressing water policy and wilderness protection.



Peace Action

• United States
• Public Policy Offices
• 1 - 100 Employee

• Founding Executive Director

  • 1990 - 2003

  Oakland, CA - Led 13 consecutive years of growth in staff, budget, political influence, and media impact. - Designed electoral campaigns over seven federal election cycles. - Met frequently with members of Congress and their staff. - Built a strong media presence; placed opeds in major papers; conducted hundreds of interviews. - Won policy victories on multiple pieces of legislation. - Recruited and developed the Board of Directors. - Managed a team of 7 department heads; staff of… Show more - Led 13 consecutive years of growth in staff, budget, political influence, and media impact. - Designed electoral campaigns over seven federal election cycles. - Met frequently with members of Congress and their staff. - Built a strong media presence; placed opeds in major papers; conducted hundreds of interviews. - Won policy victories on multiple pieces of legislation. - Recruited and developed the Board of Directors. - Managed a team of 7 department heads; staff of 75. - Built extensive fundraising programs. - Established significant cash reserves. Show less