Experience

The Roscongress Foundation

• International Affairs
• 1 - 100 Employee

• SMM Lead

  • Mar 2022 - Present

  Promotion strategy development, including placement in the new media (Telegram, VK, YouTube, Dzen); Analytics of social media networks and placement optimisation; Brand activities monitoring; Team coordination and management; Budget planning; Tenders and bidding process; Supervision of partners; Searching of potential partners among influencers and media platforms; Conducting negotiations and establishing contacts with partners Promotion strategy development, including placement in the new media (Telegram, VK, YouTube, Dzen); Analytics of social media networks and placement optimisation; Brand activities monitoring; Team coordination and management; Budget planning; Tenders and bidding process; Supervision of partners; Searching of potential partners among influencers and media platforms; Conducting negotiations and establishing contacts with partners



DiDi

• China
• Technology, Information and Internet
• 700 & Above Employee

• Digital Creative and Communications Expert

  • Sep 2021 - Feb 2022

  Promotion strategy development, including placement in the new media (Telegram, VK, YouTube, podcasts); Digital special projects - creation and execution Video content production management; Earned media topics generation; Promotion strategy development, including placement in the new media (Telegram, VK, YouTube, podcasts); Digital special projects - creation and execution Video content production management; Earned media topics generation;



Divico

• Москва, Москва, Россия

• Media Director

  • Sep 2020 - Sep 2021

  Strategic and tactical planing in digital special projects promotion; Influence marketing; YouTube channels promotion; Targeted ads in SMN; Team coordination and management Strategic and tactical planing in digital special projects promotion; Influence marketing; YouTube channels promotion; Targeted ads in SMN; Team coordination and management



ADV Group

• Advertising Services
• 1 - 100 Employee

• Digital Account Director

  • Jan 2017 - Dec 2019

  Day-to-day communication with the client; Organisation of Digital Days and trainings; Meetings and presentations; Building partnerships; Leading the preparation of communication and media strategies including: СJM, insight search, product analysis, categories, competitors and market; Strategic and tactical planning of digital campaigns 360: Media (OLV, display, programmatic), Special Project, SMM, SEM, Performance, CRM. Selection of tools based on the implementation of marketing goals; Leading the launch of advertising campaigns, supervising the implementation, quality control, reporting and Post Buy Analytics, including conclusions and further recommendations; Control and analysis of performance indicators of promotion channels, decision-making on strategy adjustment; Team management: building processes, training, conducting statuses, mentoring; Coordinating the work of related departments, establishing processes and communication; Communication with suppliers: negotiating, establishing relationships, discussing buying conditions. Show less



Arena Media

• France
• Advertising Services
• 400 - 500 Employee

• Digital group head

  • Sep 2015 - Dec 2016

  Account management: Day-by-day communication with the clients; Preparation of commercial proposals and strategies, performing presentations; Tactical planning of advertising campaigns; Controlling of KPIs; Preparation of reports to the clients including recommendations for further advertising campaigns; Performing of trainings to the clients. Team leading: Coordination of work processes inside the account group; Goals setting inside the accounting team and related departments; Controlling of media placements and KPI execution; Coordination of work processes between different departments, regular check-ups and adjustment if needed; Working with contractors: Request of conditions; Buying; Booking of advertising campaigns; Show less



Nectarin

• Russian Federation
• Advertising Services
• 1 - 100 Employee

• Senior Account Manager

  • Oct 2014 - Jul 2015

  Preparation of commercial proposals and strategies, performing presentations; Execution of various digital projects (including special projects in SMM); Preparation of quarterly and annual reports to the clients including recommendations for further advertising campaigns; Controlling of the document workflow; Day-by-day communication with the clients; Multitasking: account management of 8 to 12 different projects simultaneously; Preparation of the briefs and production departments briefing; Goals setting and performance evaluation of the creative, media and other departments; Coordination of work processes between different departments, regular check-ups and adjustment if needed; Show less



Main Target Group

• Account Group Head

  • Mar 2010 - Oct 2014

  Account management: Control of preparation and execution of omnichannel projects (Digital, 360, ATL, BTL, TTL, organizing of press-tours, production/shooting of TV programs) Preparation of quarterly and annual reports to the clients including recommendations for further advertising campaigns; Financial reports and document workflow for the advertising campaigns; Pitches management, including government sector; Technical specification preparation, including government sector; Negotiations and presentations performing; Strategic planning and international communication campaigns execution. Team leading: Evaluation of labor expenditures and preparation of the relevant schedule; Management of timings and quality of the work; Goals setting and distribution among project participants; Coordination of work processes between different departments, regular check-ups and adjustment if needed. Show less