Sjoerd Appelman
Head of Marketing at Toneelschuur Producties- Claim this Profile
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English Full professional proficiency
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Dutch Native or bilingual proficiency
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French Elementary proficiency
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German Limited working proficiency
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Bio
Experience
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Toneelschuur Producties
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Netherlands
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Entertainment Providers
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1 - 100 Employee
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Head of Marketing
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Oct 2016 - Present
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Theater Utrecht
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Netherlands
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Performing Arts
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1 - 100 Employee
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Head of Marketing and Fundraising
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Jan 2015 - Sep 2016
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Internationaal Theater Amsterdam
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Netherlands
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Performing Arts
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100 - 200 Employee
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Senior Marketing Coordinator
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Jul 2011 - Dec 2014
Campaign development and promotion for (inter-)national dance and theatre performances as well as in-house productions (Expanding Theatre). Overseeing all on- and offline promotion, advertising and public and media relations. Writing functional design for new corporate website and underlying programming. Implementation of customer relationship management linked to content management system, ticketing system (tickets.com) and direct mailing tool (mailchimp). Campaign development and promotion for yearly Julidans festival (international festival for contemporary dance), seasons 2011-2013. Overseeing on- and offline promotion, advertising and public and media relations resulting in a rise in visitors three years in a row, including a rise in percentage of new visitors every year. Developing corporate online marketing strategy for several online channels including website, social media. Assisting in writing for fundraising applications in cooperation with fundraising department.
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Springdance
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Retail Art Supplies
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1 - 100 Employee
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Marketing Coordinator
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Sep 2010 - Jun 2011
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Holy Apples
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Utrecht Area, Netherlands
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Co Founder
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Sep 2006 - Aug 2010
Holy Apples is an international on- and offline platform for artists and designers. We believe that there are not enough openings for artists and designers to display their work to a large audience. We aim to rectify this by discarding many of the conventional, accepted approaches, offering our members new ways of bringing their work to a worldwide audience. We are looking to expand our portfolio in our search for artists from all disciplines. From photograpy to sculptures and from canvas to computer. Also, we are interested in expanding our corporate network. More information can be found at www.holyapples.com
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Education
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Hotelschool The Hague
Bachelor, Hospitality