Digital Marketing Manager

• Mar 2021 - Present

- Lead a team of digital marketers and drive growth in ecommerce, including: Organic Search (SEO), Comparison Shopping Engines, Paid Search, Affiliate Marketing, Display Advertising, Social Media (organic and paid) Email and SMS - Manage performance and pacing reports, along with outlining and updating a measurement plan - Outline all yearly forecasting numbers related to Ecommerce - Develop actionable insights and optimizations across all digital marketing channels - Manage marketing budget across multiple channels to efficiently drive qualified site traffic, increase sales, and acquire customers to build the business - Lead engagements with 3rd party vendors - Manage team to produce content and website copy with SEO best practices in mind - Partner with every department to ensure any outward facing messaging is inline with what they expect it to be (ie. customer service messaging, holiday shipping standards, etc) Show less

Marketing Manager

• Sep 2020 - Mar 2021

- Acted as an integral part of the transition after QuinStreet’s education portfolio was purchased by EducationDynamics. Including, but not limited to SEO publisher communication and setups, data validation, report construction, and product updates. This position included everything in the QuinStreet job description and a tad more. - Acted as an integral part of the transition after QuinStreet’s education portfolio was purchased by EducationDynamics. Including, but not limited to SEO publisher communication and setups, data validation, report construction, and product updates. This position included everything in the QuinStreet job description and a tad more.

Media Account Manager

• Oct 2018 - Sep 2020

- Took full responsibility and management of publisher accounts with performance measured on revenue and profit results. - Understood publishers’ goals and used QuinStreet tech to meet those goals and win long-term business. - Utilized Tableau and Excel to construct daily and monthly reporting for top-tier clients. - Developed new processes for identifying, analyzing and reaching out to new prospective publishers. - Implemented new tools such as STAT keyword tracking to identify new potential clients and managed the full sales process with them from outreach, signing agreements and implementing QuinStreet products. Show less

Digital Marketing Consultant

• Feb 2017 - Sep 2018

- Developed and delivered custom digital marketing plans for each of my clients. - Unpacked client’s marketing problems, built and delivered an effective strategy, and assisted with execution as needed. - Defined custom organic search strategies and understood how they will interact with other digital channels. - Identified and prioritized fixes for technical issues that could impact SEO performance. - Recommended content marketing, digital PR, and creative projects in support of organic search strategies. - Created justifications for my recommendations taking into account the client's budget and brand strategy. - Analyzed campaign performance and improved through iteration. - Managed timelines, expectations, and deliverables to ensure clients’ campaigns were completed on-time and within budget. - Nurtured and developed relationships with manager, director and c-level executives. Show less

Digital Marketing Manager

• Feb 2016 - Feb 2017

- Partnered with a full-scale, global marketing team to build brand awareness and education for Facebook Audience Network. Previously in the same role with the AdTech marketing team, which included the same responsibilities for Audience Network and Atlas. - Managed, optimized and promoted multiple online channels (Website, Social, Display, Email, etc.) to drive brand awareness, education, lead acquisition, and engagement. - Planned, built and executed global cross-channel digital marketing campaigns. - Worked cross-functionally with internal and external stakeholders, both local and regional. - Wrote and edited digital marketing copy across owned and paid channels. - Tactically developed and managed full circle SEO strategy for marketing website. - Identified opportunities for technological and process improvement, quantify impact and help drive, build and buy decision-making and implementation. - Assisted with rebranding both Facebook Audience Network and Atlas and led the rebranding of both websites and the full online presence, in addition to implementing a targeted, global branding campaign that included display (3-tiers of designs), social media and email. - Utilized a wide range of internal and external programs and tools such as Marketo, Facebook CMS, WordPress, Quip, Hootsuite, Atlas, Photoshop, BrightEdge (minimal), and Power Editor. Show less

Insights Analyst

• Aug 2015 - Jan 2016

- Provided actionable account insights to drive Bing UI feature adoption and increase revenue. - Streamlined existing processes and enabled teams with new tools. - Created customized deliverables to manipulate and interpret account performance data. - Leveraged a variety of tools, including Microsoft Excel, Power Point, Power BI, SQL, comScore and in-house tools to collect and organize data in bulk. - Supported internal partners with frequent ad hoc projects and training. - Acted as a point of support for other teams utilizing tools and processes our team created. Show less

Online Marketing and Content Coordinator

• Sep 2014 - Aug 2015

- Strategically developed and implemented a content marketing program strategy aligned with the marketing calendar, which incorporated social media, e-commerce websites, blogging, and email campaigns. - Implemented, monitored effectiveness, optimized and reported on SEO, SEM and SMM strategies. - Efficiently planned, managed and reported on online advertisements, including AdWords, retargeting, Facebook, and banner ads. - Ensured banners, product descriptions; images, and other collateral were current, accurate and established in a way that maximized conversion goals. - Managed social media outlets, including but not limited to: Facebook, Instagram, Twitter & Vimeo. - Utilized web analytics data to perform A/B testing and to guide ongoing improvements to merchandise presentation and performance. Show less

Director of Internet Marketing

• Nov 2013 - Sep 2014

- Lead department in SEO, SEM, SMM, CRO and general Internet Marketing.- Efficiently managed a large number of clients, along with creating and implementing unique strategies for clients varying in size, industry, target market, and goal/conversion types. - Monitored and track progress of each SEO, SEM, SMM, CRO and Internet Marketing strategy put in place and analyzed performance to optimize necessary aspects for improved results. - Clearly communicated client strategies, research, tasks, competitive data, industry trends and results achieved (including a wide range of custom reports).- Successfully created social media strategies for clients, including training, creating “best practice” lists and assisting with monitoring user interaction and making necessary recommendations to improve pages, increase followings/fan bases and better utilize them as a revenue stream/conversion funnel.- Managed company online presence and brand voice. In doing so creating compelling posts, sharing relevant content, interacting with fans and users and building overall social media following. Show less

Account Manager/Internet Marketing Ninja

• Mar 2012 - Nov 2013

Marketing Coordinator

• Nov 2011 - Feb 2012

Marketing Intern

• Jul 2011 - Sep 2011