Amy G.

Graphic Design Manager at Scandinavian Designs | Dania Furniture
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Contact Information
us****@****om
(386) 825-5501
Location
Boise, Idaho, United States, US

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Experience

    • United States
    • Furniture and Home Furnishings Manufacturing
    • 100 - 200 Employee
    • Graphic Design Manager
      • Jul 2023 - Present

    • United States
    • Performing Arts
    • 1 - 100 Employee
    • VP, Audience Experience
      • 2021 - Jul 2023

      Manages all outward-facing communications for the Boise Philharmonic, including website, print and digital communications, box office, front of house, concert programs, and all marketing initiatives. Coordinates a cross-functional team of freelance creatives, including website developers, photographers, videographers, and content writers to develop engaging, relatable content.• Increased new website visitors from 10K in 2020 to 11K in 2021 following website redesign with updated images and content, improved branding and navigation, and enhanced visual appeal.• Grew subscriber base from an average of 85 new subscribers to 171 new subscribers for 2021-22 season and 217 new subscribers for 2022-23 season.• Elevated the look, tone, style, and messaging of the orchestra while remaining authentic to drive connections within the community and increase interest in the organization.• Develops design briefs and spearheads all branding, graphic design, website design, email campaigns, and social media.• Coordinated participation in Google Ad Grant program to help fund online advertising initiatives and increase website traffic; ensures compliance with program guidelines. Show less

    • Director Of Marketing
      • 2020 - 2021

      Led the design, build, and launch of a Digital Stage in response to the coronavirus pandemic to produce virtual performances and drive continued community engagement. Served as producer, art director, and editor for 28 concert videos; managed entire creative process from concept design to filming to marketing.• Secured nearly $1M in local, state, and federal grants and retained all employees and musicians during the shift to virtual productions.• Researched video platforms and designed overall look, theme, and content on the site.• Created interest and excitement around virtual productions by delivering compelling marketing materials, including commercial, advertisements, email campaigns, and splash pages.• Developed graphic designs and images across various campaigns and collateral ensuring that images maintained a cohesive brand presence.• Orchestrated the strategic shift of the Digital Stage from a paid subscription to free YouTube access once live concerts resumed to maintain expanded access to content. Show less

    • Graphic Designer
      • 2011 - 2020

      Provided a full scope of graphic design services for diverse clients, including Saint Alphonsus Medical Group, Wyoming Medical Center, Wyoming Medical Center Foundation, The Nicolaysen Art Museum, Make-A-Wish Idaho, Boise Contemporary Theater, Jacksons Food Stores, Centre Bench Neighborhood Association, Land Trust of Treasure Valley, Foothills School of Arts and Science, Mitchell+Palmer, Prime Lending, and Stack Rock Cidery. • Designed layout, visuals, and graphics for identity materials, websites, direct mail, online and print advertisements, event invitations, brochures, maps, trade show materials, outdoor signage, presentations, and newsletters. • Created in-depth patient guides for large medical centers to present highly sensitive and complex information in an easily understood manner and to cultivate patient trust. • Collaborated with clients to identify needs and goals, determine creative vision, gather pertinent information, and manage budgets to develop customized materials aligned with client brand and style. • Partnered with marketing teams to produce graphic designs that fit seamlessly with existing assets to maintain consistency while optimizing business opportunities. • Refreshed and redesigned clients’ creative assets to improve visual identity and engagement. • Managed large projects ensuring deliverables were completed accurately and on time. • Crafted highly elaborate and intricate event invitations for client galas; coordinated with printers on die-cutting, foiling, and other specialty printing techniques. Show less

    • United States
    • Education Administration Programs
    • 1 - 100 Employee
    • Senior Graphic Designer
      • 2008 - 2011

      • Completed a full redesign of entire K-12 STEM education curriculum and resources to create unique, modernized branding for each business segment while maintaining cohesion across the organization. • Completed a full redesign of entire K-12 STEM education curriculum and resources to create unique, modernized branding for each business segment while maintaining cohesion across the organization.

    • United States
    • Appliances, Electrical, and Electronics Manufacturing
    • 700 & Above Employee
    • Art Director
      • 2005 - 2008

      • Designed extensive collection of catalogs, owners’ manuals, technical documents, and educational materials as well as complex trade show displays. • Designed extensive collection of catalogs, owners’ manuals, technical documents, and educational materials as well as complex trade show displays.

    • United States
    • Retail
    • 700 & Above Employee
    • Color Designer and Graphic Designer
      • 1995 - 2005

      • Researched trends and developed color palettes for outside retailers annually; designed products, textiles, logos, and communication pieces to present information in a concise, engaging manner. • Researched trends and developed color palettes for outside retailers annually; designed products, textiles, logos, and communication pieces to present information in a concise, engaging manner.

Education

  • Pacific Northwest College of Art
    Bachelor of Fine Arts - BFA, Graphic Design

Community

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