Experience

Aiming Inc.

• Japan
• Computer Games
• 1 - 100 Employee

• Business Development Specialist

  • Jun 2020 - Present



Maccima Games

• Philippines

• Business Development Consultant

  • Jan 2023 - Present



Aiming Global Services, Inc

• Philippines
• IT Services and IT Consulting
• 1 - 100 Employee

• Product Marketing Manager - Project Service Section Chief

  • Jun 2015 - Jun 2020

  - Responsible for developing marketing strategies including sales promotions, retention and acquisition program - In charge of all digital marketing including Social Media management, programmatic media buying and Influencer marketing campaigns. - Oversee the content generation across all media platforms. - Evaluate financial aspects of the product, such as annual budget, forecasts, ROI and profit-loss projections. - Oversees Localization projects from conceptualization to launch. - Responsible for developing marketing strategies including sales promotions, retention and acquisition program - In charge of all digital marketing including Social Media management, programmatic media buying and Influencer marketing campaigns. - Oversee the content generation across all media platforms. - Evaluate financial aspects of the product, such as annual budget, forecasts, ROI and profit-loss projections. - Oversees Localization projects from conceptualization to launch.



Friendster

• Philippines
• Technology, Information and Internet
• 1 - 100 Employee

• Product Marketing Manager

  • Sep 2014 - Apr 2015

  - Direct the product team on the development of marketing and branding strategies.- Coordinate with the operations team with the planning and execution of the games’ roadmap.- Evaluate financial aspects of the product, such as annual budget, forecasts, ROI and profit-loss projections.- Lead the development of PlayBox, an e-commerce website that sells PC and MAC game titles available to the global market.- Coordination with media partners, sponsors, developers, and retailers for PlayBox (AAA studios 2K and Rockstar Games, EA, and indie developers).- Oversee digital marketing and all areas of content generation and production across all media platform.

• Marketing Executive

  • Oct 2013 - Sep 2014

  - Responsible for the online marketing of Friendster games within South East Asia.- Main tasks include acquisition strategy planning for newly released games and execution of marketing strategies laid out by the product team.- Responsible for handling and monitoring Digital Advertisements and Friendster online channels including the SNS pages, blog, video channel, etc.



Sea

• Singapore
• Technology, Information and Internet
• 700 & Above Employee

• Product Marketing Manager (League of Legends PH)

  • Nov 2009 - Apr 2013

  - Responsible for developing marketing strategies including sales promotions, retention and acquisition program - Analyze market trends and recommend changes to marketing and business development strategies for League of Legends. - Evaluate analytics and revenue reports to provide a viable target forecast. - Handle product sponsorship and tie-ups for League of Legends - Handle and organizes live events for League of Legends - Responsible for developing marketing strategies including sales promotions, retention and acquisition program - Analyze market trends and recommend changes to marketing and business development strategies for League of Legends. - Evaluate analytics and revenue reports to provide a viable target forecast. - Handle product sponsorship and tie-ups for League of Legends - Handle and organizes live events for League of Legends