VP, Director - Video Investment & Strategy

• May 2022 - Present

Responsible for leading and building out CMI Media Group’s video investment practice, managing research, strategic approach to all buys, negotiating of ad space and time, and placement of all video elements across multiple mediums such as National Television (including programmatic), CTV, Cinema, and Digital Extensions. Develop best practices, SOWs, and CMI's approach to video investment across all clients. Responsible for leading and building out CMI Media Group’s video investment practice, managing research, strategic approach to all buys, negotiating of ad space and time, and placement of all video elements across multiple mediums such as National Television (including programmatic), CTV, Cinema, and Digital Extensions. Develop best practices, SOWs, and CMI's approach to video investment across all clients.

Freelance Media and Marketing Consultant

• Mar 2022 - May 2022

Client Service Director

• Apr 2021 - Mar 2022

Oversee client relationship, account stewardship, and lead strategic oversight of the complete portfolio ensuring the agency team is delivering operational excellence against performance and brand goals across the business and enterprise vision. Oversee client relationship, account stewardship, and lead strategic oversight of the complete portfolio ensuring the agency team is delivering operational excellence against performance and brand goals across the business and enterprise vision.

Account Director

• Sep 2019 - Mar 2021

Cultivate strategic relationships with key advertising clients and oversee all aspects of data and analyses, to improve performance and achieve a better return on media and marketing investments, while gaining competitive and consumer insights about advertising and media campaigns. Cultivate strategic relationships with key advertising clients and oversee all aspects of data and analyses, to improve performance and achieve a better return on media and marketing investments, while gaining competitive and consumer insights about advertising and media campaigns.

VP, Director – Media and Marketing Investment

• Mar 2016 - Apr 2019

Clients: Novartis, Fiat Chrysler Auto Media and Marketing Investment lead: Oversaw all video investment for the Novartis and Fiat Chrysler Auto portfolios with media spends upwards of $300MM+. Lead successful go-to-market strategies and executions across a myriad of partners and media types including traditional linear TV, linear programmatic, digital video, VOD, Addressable TV, Connected TV, Audience-based buying and OTT with strategic knowledge of other advertising mediums. Clients: Novartis, Fiat Chrysler Auto Media and Marketing Investment lead: Oversaw all video investment for the Novartis and Fiat Chrysler Auto portfolios with media spends upwards of $300MM+. Lead successful go-to-market strategies and executions across a myriad of partners and media types including traditional linear TV, linear programmatic, digital video, VOD, Addressable TV, Connected TV, Audience-based buying and OTT with strategic knowledge of other advertising mediums.

Broadcast and Video Media Director

• May 2013 - Mar 2016

Advertising Age A-List: Top 3 Agencies—2013, 2014, 2015 MediaPost’s OMMA Agency of the Year—2013, 2014, 2015 Advertising Age Best Places to Work —2015 Oversaw execution of all National, Local, and International broadcast media and marketing initiatives – TV, Advanced TV (programmatic, VOD, Addressable TV, Audience-based buying and OTT), digital video, radio, and cinema for 360i clients. Accounts included but not limited to: Spotify, Pernod Ricard, Canon, Toyota Corporate, Northrup Grumman, New Orleans Tourism, Philippines Tourism, UniQlo, Bushiroad, Bandai, All Nippon Airways

Broadcast & Video Media Director

• Mar 2012 - Mar 2016

Managed the National and Spot broadcast media team and offerings, including TV, radio and cinema to service Dentsu's US and Global needs. Provide media support for Dentsu US & Japan, McGarryBowen, and Attik. Accounts : Canon, Toyota Corporate, American Licorice Company, Uniqlo, Northrop Grumman, New Orleans Tourism, Philippines Department of Tourism, KUMON, Bushiroad, ANA (All Nippon Airways) Managed the National and Spot broadcast media team and offerings, including TV, radio and cinema to service Dentsu's US and Global needs. Provide media support for Dentsu US & Japan, McGarryBowen, and Attik. Accounts : Canon, Toyota Corporate, American Licorice Company, Uniqlo, Northrop Grumman, New Orleans Tourism, Philippines Department of Tourism, KUMON, Bushiroad, ANA (All Nippon Airways)

Business Development Director

• Mar 2011 - Feb 2012

Helping brands reach the right consumers across all media channels. Marketed to brands and advertisers, consumer, and business transaction data, that helped multi-channel merchants invest marketing dollars more effectively. Assisted clients through the process of leveraging I-Behavior intelligence for their online and direct advertising campaigns to reach the individuals who were most likely to purchase their products and services, as determined by the most reliable predictive information possible – their past buying behavior. The I-Behavior cooperative database includes: - More than 2,000 data-contributing merchants - 180 million individuals - Over 30 million business contacts - Over 9 billion SKU-level transactions, representing more than $280 billion in online and offline purchases

Brand Ambassador/Sales

• Jan 2011 - May 2011

Daily Crave is a consumer multimedia company that provides a business to consumer push notification system. We allow proprietors to share their daily specials and discounts on a daily basis. Our mission is to provide an outstanding sharing network for business owners at a very very affordable cost!, a cost not breaking the bank. We do not profit share, as our customers are doing all the hard work! Daily Crave is a consumer multimedia company that provides a business to consumer push notification system. We allow proprietors to share their daily specials and discounts on a daily basis. Our mission is to provide an outstanding sharing network for business owners at a very very affordable cost!, a cost not breaking the bank. We do not profit share, as our customers are doing all the hard work!

Client Solutions Consultant

• Jun 2010 - Feb 2011

Advertising Sales Account Executive

• Jul 2009 - May 2010

Drover revenue by selling National Broadcast TV and Digital media advertising space to agencies and national brands advertisers in the East Coast region. Responsible for selling National advertising inventory in the following TV and digital properties: Cookie Jar TV – CBS Sat AM Kids block, MGM’s Cable Network “This TV” Kids block, and Jaroo.com. Provided outstanding client service and met specific quarterly revenue goals. Presented media schedules, packages, sales promotions and sponsorship opportunities to existing and new clients. Prepared and execute a successful sales plan that met and exceeded monthly, quarterly and annual revenue budgets. Supervised sold programs through execution and collection stage.

Broadcast Supervisor

• Jul 2005 - Jul 2009

Supervised and developed broadcast and cross platform media strategies based on marketing/brand objectives for Take 2 Interactive Brands (2K Games, 2K Sports, and 2K Play), SouthPeak Games, Casual Male XL, Chicos, White House Black Market, Cache and The Swatch Group. Handled media campaigned from conception to completion including budgeting, research, planning, presenting, buying, traffic, maintenance, billing and stewardship. Built a rapport with clients and educated them about the Broadcast Group, industry, and competitive marketplace. Stayed knowledgeable about all clients' current activities and future media plans and campaigns. Delivered responsive and superior client customer service. Developed planning costs for all dayparts of network, cable and syndication. Negotiated “out of the box” promotions and added value on all buys. Promoted an open working environment where opinions, views and ideas can be shared. Maintained and grew strong relationships with vendors.

National Broadcast Media Manager

• Mar 2005 - Jul 2005

Consulted on accounts such as Sanofi-Aventis, Whirlpool, and NY Life. Consulted on accounts such as Sanofi-Aventis, Whirlpool, and NY Life.

National Broadcast Senior Negotiator

• Oct 2003 - Mar 2005

Covered the overall execution and management of client’s media campaigns and efforts for the broadcast cable group. Included but not limited to network recommendations, negotiating, relationship development, and supervising. Negotiated media schedules on behalf of Johnson & Johnson and oversaw the successful execution of the entire media effort. Responsible for all negotiations and stewardship for the family of brands (i.e. placement, oversee billing, posting) Established and maintained strong client and agency relationships, as well as developed positive vendor relationships. Provided departmental support (on all departmental levels). Additionally provided guidance/supervision/ leadership to junior staffing.

Network Media Buyer

• 2000 - 2003

National TV Senior Associate responsible for supervising and training Associate(s), developing marketplace analysis and negotiation skills, ensure quality control for all stewardship and scheduling as well as assist in preparation of all client presentations. Responsibilities included but not limited to: • Assist in Upfront negotiations and execute Scatter negotiations • Responsible for market analysis, negotiation, stewardship and posting • Trained and managed workloads of Associates • Checked and verified post-analyses • Issued order letters where applicable • Provided/negotiated added value elements • Write POVs • Assist in all client presentations Clients: Warner-Lambert, Bristol Myers-Squibb, U.S. Marines, Dominos, Eastman Kodak and American Express.

National Broadcast Assistant

• 1999 - 2000

Client: Warner-Lambert Client: Warner-Lambert