Ellen A. O'Neil
Chief Executive Officer at Friends of Caritas Cuba- Claim this Profile
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Topline Score
Bio
Chris Kuppig
Ellen is a consummate professional. She has deep and current knowledge of CRM. She is strong in both marketing strategies and analytics. Ellen was particularly effective at Dover in achieving buy-in from editorial staff on several marketing initiatives. Her projects took the editors' work in new directions and expanded their responsibilities. Her positive, supportive management style was an asset in executing her projects. She also reported results regularly and encouraged team members' ownership of projects. Ellen was an effective leader for her direct-marketing teams. She successfully integrated print catalog and on-line marketing campaigns, among several other initiatives she led. I have high regard for Ellen's many professional talents.
Lee W.
Ellen is professional whose results-oriented approach drives business value within any organization. In every project that we had partnered, ranging from two iterations of the eCommerce solution, a business-to-business sales and marketing solution and consumer-targeted campaigns, Ellen demonstrated that she is an expert in her field. She was informative as she articulated the ideas and goals of projects thoroughly. She was insightful and considered all aspects of the guest experience in the redesign of the eCommerce solution. Prior to Ellen joining Upper Deck, the company did not have a CRM strategy. She developed a CRM strategy that included customer segmentation and targeted campaigns, and worked with the digital team to execute the strategy. I recommend Ellen without reservation and is someone I look forward to partnering with in future initiatives.
Chris Kuppig
Ellen is a consummate professional. She has deep and current knowledge of CRM. She is strong in both marketing strategies and analytics. Ellen was particularly effective at Dover in achieving buy-in from editorial staff on several marketing initiatives. Her projects took the editors' work in new directions and expanded their responsibilities. Her positive, supportive management style was an asset in executing her projects. She also reported results regularly and encouraged team members' ownership of projects. Ellen was an effective leader for her direct-marketing teams. She successfully integrated print catalog and on-line marketing campaigns, among several other initiatives she led. I have high regard for Ellen's many professional talents.
Lee W.
Ellen is professional whose results-oriented approach drives business value within any organization. In every project that we had partnered, ranging from two iterations of the eCommerce solution, a business-to-business sales and marketing solution and consumer-targeted campaigns, Ellen demonstrated that she is an expert in her field. She was informative as she articulated the ideas and goals of projects thoroughly. She was insightful and considered all aspects of the guest experience in the redesign of the eCommerce solution. Prior to Ellen joining Upper Deck, the company did not have a CRM strategy. She developed a CRM strategy that included customer segmentation and targeted campaigns, and worked with the digital team to execute the strategy. I recommend Ellen without reservation and is someone I look forward to partnering with in future initiatives.
Chris Kuppig
Ellen is a consummate professional. She has deep and current knowledge of CRM. She is strong in both marketing strategies and analytics. Ellen was particularly effective at Dover in achieving buy-in from editorial staff on several marketing initiatives. Her projects took the editors' work in new directions and expanded their responsibilities. Her positive, supportive management style was an asset in executing her projects. She also reported results regularly and encouraged team members' ownership of projects. Ellen was an effective leader for her direct-marketing teams. She successfully integrated print catalog and on-line marketing campaigns, among several other initiatives she led. I have high regard for Ellen's many professional talents.
Lee W.
Ellen is professional whose results-oriented approach drives business value within any organization. In every project that we had partnered, ranging from two iterations of the eCommerce solution, a business-to-business sales and marketing solution and consumer-targeted campaigns, Ellen demonstrated that she is an expert in her field. She was informative as she articulated the ideas and goals of projects thoroughly. She was insightful and considered all aspects of the guest experience in the redesign of the eCommerce solution. Prior to Ellen joining Upper Deck, the company did not have a CRM strategy. She developed a CRM strategy that included customer segmentation and targeted campaigns, and worked with the digital team to execute the strategy. I recommend Ellen without reservation and is someone I look forward to partnering with in future initiatives.
Chris Kuppig
Ellen is a consummate professional. She has deep and current knowledge of CRM. She is strong in both marketing strategies and analytics. Ellen was particularly effective at Dover in achieving buy-in from editorial staff on several marketing initiatives. Her projects took the editors' work in new directions and expanded their responsibilities. Her positive, supportive management style was an asset in executing her projects. She also reported results regularly and encouraged team members' ownership of projects. Ellen was an effective leader for her direct-marketing teams. She successfully integrated print catalog and on-line marketing campaigns, among several other initiatives she led. I have high regard for Ellen's many professional talents.
Lee W.
Ellen is professional whose results-oriented approach drives business value within any organization. In every project that we had partnered, ranging from two iterations of the eCommerce solution, a business-to-business sales and marketing solution and consumer-targeted campaigns, Ellen demonstrated that she is an expert in her field. She was informative as she articulated the ideas and goals of projects thoroughly. She was insightful and considered all aspects of the guest experience in the redesign of the eCommerce solution. Prior to Ellen joining Upper Deck, the company did not have a CRM strategy. She developed a CRM strategy that included customer segmentation and targeted campaigns, and worked with the digital team to execute the strategy. I recommend Ellen without reservation and is someone I look forward to partnering with in future initiatives.
Experience
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Friends of Caritas Cuba
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Philanthropy
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1 - 100 Employee
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Chief Executive Officer
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Sep 2022 - Present
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Director
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Mar 2019 - Sep 2022
Member, Executive CommitteeCo-Chair, Nominating CommitteeMember, Finance & Development Committees
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LP Consulting
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Boston, MA.
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Principal/Founder
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May 2009 - Aug 2020
Providing expert marketing, sales and operational guidance to small, private companies and non-profit organizations to grow their businesses profitably and efficiently Providing expert marketing, sales and operational guidance to small, private companies and non-profit organizations to grow their businesses profitably and efficiently
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Friends of Caritas Cuba
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United States
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Non-profit Organizations
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Chief Operating Officer
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Jun 2016 - Dec 2018
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Harvard Business Review
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United States
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Book and Periodical Publishing
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700 & Above Employee
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Director of eCommerce & New Product Development
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Jun 2011 - Oct 2015
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Dover Publications
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United States
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Book Publishing
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1 - 100 Employee
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Director of Consumer Marketing
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Mar 2010 - Jun 2011
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The Upper Deck Company
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Manufacturing
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200 - 300 Employee
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Director of Business Development-Consumer
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Oct 2000 - Mar 2008
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Education
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1978 - 1982
Bridgewater State University
BS -
Hudson Catholic High School, Hudson MA
Community
