Srinidhi Mirmira Rao
Director Of Engineering at YML- Claim this Profile
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Kannada Native or bilingual proficiency
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English Full professional proficiency
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Bio
Debasish Bhadra
Srinidhi is a fantastic technical leader and manager at Y Media Labs. I had pleasure to cooperate with him on major Apple iOS, backend projects and was impressed with the depth of knowledge, team/client management qualities he possesses. Sri is customer-service oriented, responsible, reliable and a smart strategist and knows how to deliver success - from design to app store release. With his excellent technical and management abilities, Sri has achieved many mission impossibles in Mobile space! I highly recommend Sri for any project and product level management leader role!
Debasish Bhadra
Srinidhi is a fantastic technical leader and manager at Y Media Labs. I had pleasure to cooperate with him on major Apple iOS, backend projects and was impressed with the depth of knowledge, team/client management qualities he possesses. Sri is customer-service oriented, responsible, reliable and a smart strategist and knows how to deliver success - from design to app store release. With his excellent technical and management abilities, Sri has achieved many mission impossibles in Mobile space! I highly recommend Sri for any project and product level management leader role!
Debasish Bhadra
Srinidhi is a fantastic technical leader and manager at Y Media Labs. I had pleasure to cooperate with him on major Apple iOS, backend projects and was impressed with the depth of knowledge, team/client management qualities he possesses. Sri is customer-service oriented, responsible, reliable and a smart strategist and knows how to deliver success - from design to app store release. With his excellent technical and management abilities, Sri has achieved many mission impossibles in Mobile space! I highly recommend Sri for any project and product level management leader role!
Debasish Bhadra
Srinidhi is a fantastic technical leader and manager at Y Media Labs. I had pleasure to cooperate with him on major Apple iOS, backend projects and was impressed with the depth of knowledge, team/client management qualities he possesses. Sri is customer-service oriented, responsible, reliable and a smart strategist and knows how to deliver success - from design to app store release. With his excellent technical and management abilities, Sri has achieved many mission impossibles in Mobile space! I highly recommend Sri for any project and product level management leader role!
Credentials
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Certified Scrum Product Owner
Scrum AllianceJun, 2015- Nov, 2024
Experience
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YML
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United States
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Software Development
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400 - 500 Employee
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Director Of Engineering
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Apr 2022 - Present
Established and expanded web development capabilities. Built an Engineering team across LATAM and US that enabled YML to target top US brands. Led multiple remote teams (Mobile Development, Web, Backend, & POS) to successfully execute projects for a FinTech client, resulting in substantial contract expansion and public-facing leadership collaboration.
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Senior Engineering Manager
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Jul 2020 - Mar 2022
Steered a 75-member cross-functional team in the planning, development, and delivery of a high visibility project, creating a unique set of mobile apps for a top US-based grocer that earned a Webby Award in the Mobile Development & Design category. Served as an integral organizational leader as the company grew and steered a leadership team in the development of a re-org proposal.
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Engineering Manager
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Jan 2019 - Jun 2020
Served as Engineering Manager and Solutions Architect for a major cross-functional effort migrating a monolith payment processing system into micro-services for a key client, which gave YML a foothold in LATAM. Expanded responsibilities to account management, delivery, budget management, and leading project teams of 20+.Notable projects:Built and led a global team to create YML’s first-ever UI automation testing capabilities to deliver on a major healthcare client project, and created a fully legal website and e-commerce site with first-of-its-kind delivery capabilities for a California-based THC company.
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Engineering Manager
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Apr 2018 - Jan 2019
Built a high-performing US-based Android development team to support client projects across the US, LATAM, and Europe, with multiple projects earning industry recognition.
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Product Manager
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Mar 2016 - Mar 2018
Led client projects from conception to delivery with a focus on creating solutions using business requirements, customer journeys, and feedback to steer product development. Successfully enlarged YML’s footprint into new geographic regions. Notable projects: A state-of-the-art air purifier using nascent AWS IoT technology, mobile and backend solutions requiring integrations with multiple financial institutions for a FinTech application, and a white-labeled Android App used by all major carriers in Brazil.
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Software Architect
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Oct 2015 - Feb 2016
Became instrumental in supporting pitching and solution phases with clients while building and leading a team of 30+ engineers in a product owner capacity. Drove the architecture of backend solutions for mobile and web applications for major global enterprises across multiple industries.
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Associate Architect
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Mar 2014 - Sep 2015
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Technical Lead
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Apr 2013 - Mar 2014
Played an integral role in the startup’s early success through the development of ground-breaking client solutions, establishing and managing backend and web development verticals, including team building and management.Notable projects:Credit Karma’s iconic, industry-leading animated iOS application, AMEX’s loyalty mobile website, a second screen application for TVi, and award-winning mobile applications for NomNom Paleo and Sesame Street Workshop.
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Senior Software Engineer
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Sep 2011 - Mar 2013
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Sourcebits Digital
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United States
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IT Services and IT Consulting
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1 - 100 Employee
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Software Engineer
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Nov 2009 - Aug 2011
Headed various teams in the engineering and development of unique, cutting-edge applications for ArcGIS, GE (IoT project), Blackboard, and BridgeCo (Apple AirPlay). Created UML and sequence diagrams, system architecture, and prototyping of new capabilities based on client requirements. Headed various teams in the engineering and development of unique, cutting-edge applications for ArcGIS, GE (IoT project), Blackboard, and BridgeCo (Apple AirPlay). Created UML and sequence diagrams, system architecture, and prototyping of new capabilities based on client requirements.
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LocusPlay India
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India
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IT Services and IT Consulting
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1 - 100 Employee
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Software Engineer Trainee
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Oct 2008 - Oct 2009
Led the development of iOS and Blackberry applications and integrations for the startup. Led the development of iOS and Blackberry applications and integrations for the startup.
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Education
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Sir M Visvesvaraya Institute Of Technology
Bachelor of Engineering - BE, Electronics and Communications