Lily Yu
Key Account Director at Prominate- Claim this Profile
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English Professional working proficiency
Topline Score
Bio
Credentials
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International Trade Centre Supply Chain Management
International Trade CentreJun, 2014- Nov, 2024 -
Harvard ManageMentor
Harvard Business PublishingJun, 2012- Nov, 2024
Experience
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Prominate
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United Kingdom
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Marketing Services
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1 - 100 Employee
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Key Account Director
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Apr 2018 - Present
We are a global joint venture company with over 70 offices and 50 distribution centres worldwide who operate under a license. We develop and implement efficient and effective global Promotional Material solutions with a localized approach customized to our client’s needs. We have a highly successful track record working with large, complex multinationals that include Siemens, Castrol, American Express, Sandvik, Asahi, Pirelli, and Thyssenkrupp. We are a global joint venture company with over 70 offices and 50 distribution centres worldwide who operate under a license. We develop and implement efficient and effective global Promotional Material solutions with a localized approach customized to our client’s needs. We have a highly successful track record working with large, complex multinationals that include Siemens, Castrol, American Express, Sandvik, Asahi, Pirelli, and Thyssenkrupp.
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Zinc Group
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Advertising Services
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100 - 200 Employee
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East China Sale Lead
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Apr 2018 - Present
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Shenzhen Junfei Industrial Co. LTD. (SH)
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Shanghai City, China
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Senior Sales Account Manager
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Sep 2017 - Feb 2018
Junfei Industrial Co. Ltd. who established in 2003, is an full service concept, design and sourcing company in gift industry. We create, manufacture and deliver OEM promotional items for advertising and promotional agencies from around the globe. The production involves FMCG, Merchandise,Toy and Maternal Infant fields. The client includes Unilever, Starbucks, YUM China (KFC&Pizzahut), Watsons, Friso etc. 1. In charge of key account CRM, daily maintenance and business development: 2. Participate in the development of sales strategies and project implementation; 3. Monitor the whole project process and product quality in term of the smooth running of the projects; 4. Keep an efficient and effective daily communication with all functional teams to satisfy clients' needs; 5. Define and propose sales target for key accounts and ensure the achievements with a structured action plan. 1. Got the 1st toy order for the company by working hard with the team. Show less
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Creative Merchandise Solutions Limited
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Shanghai City, China
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Senior Procurment&Project Macnager
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Oct 2009 - Aug 2017
Creative Merchandise Solutions is a full service concept, design and sourcing agency. We create, manufacture and deliver OEM promotional items for advertising and promotional agencies from around the globe. The production involves collection trading cards, gift box, packing, costume, PVC, resin, metal and art crafts etc. We also partner with otherblue-chip organizations, helping them source product directly from China. The client includes Futera, NBA, National Football League (NFL), National Hockey League (NHL), Australian Football League (AFL), National Rugby League (NRL), Forever 21. Website: http://www.creativemerchandise.hk 1. Communicate with client to clarify their demand, and work out the proper solution; 2. Build and maintain close client relationships, extend the business and purchasing list. 3. Responsible for supplier management (including optimization, evaluation, monitoring & improving). 4. Project management, include monitoring the process, set quality standard and complete as schedule. 5. Arrange the approriate shipping solution, follow the status of booking, clearance and delivery. 6. Charge of the development, implementation & optimization of Sourcing Strategies and process. 7. Find out the test specifications of each product, arrange the relevant testing. 8. Conduct market research to get insights on supply markets, and select right suppliers and partners. 9. Do the staff performance evaluation and training. Set up the short&long term working plan&goal; 1.The revenue of the projects I’m in charge of, take up about 70% of the company’s profit. 2. Have established a long-term relationship with 4 new clients I servered, get a profit of $150,000/year. 3. The new product (3D colorful Key) I developed with the supplier independently is very popular, get the long-term order from the biggest lock company in AUS, and a profit of US$200,000 per year. Show less
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21 Communications
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Shanghai City, China
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Senior Account Manager
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Sep 2006 - Sep 2009
21 Communications is a world-recognized leader in mobile marketing and advertising. It enables consumer brands to deliver branded content and advertising on mobile phone & new media. With its proprietary technology and vast distribution resources, 21 Communications connects clients to Chinas vast telecommunications infrastructure and constantly expands their market share. The companys profitability is rooted in its deep client base, including Johnson & Johnson, General Electric (GE), Electronic Arts (EA), the National Football League (NFL), Warner Brothers, Adidas and BMW. 1. Customer relationship management and identify new customer and potential project opportunities. 2. Business development & present the further proposal to exist clients. 3. Responsibility for the smooth running of campaigns and deal with the day-to-day turnaround of work, ensuring it is produced on time and on budget. 4. To collect and analysis the result of campaigns, and bring out the upswing plan. 5. Be in charge of client's website and wapstie content mantainment and publishing. 6. Internal business training & performance evaluation. 1. Participated and monitoring the mobile marketing promotion for Johnson & Johnson, Hewlett-Packard (HP), General Electric and Motorola. And in charge of the promotion analysis after the promotion. 2. Assist company to organize the 2008 and 2009 WPT (World Poker Tour) China national Poker Tournament, including the live tournament in 12 provinces, online game and mobile game. Meanwhile, maintain the online BBS and release the news on website and wapsite. Show less
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Education
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Shandong Normal University
Bachelor's degree, Kindergarten/Preschool Education and Teaching -
Shandong Foreign Affairs Translation Institute
Associate's degree, English Language and Literature/Letters