Marcelo Carvalho

Senior Product Manager at HeyJobs
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Contact Information
us****@****om
(386) 825-5501
Location
Berlin Metropolitan Area, DE

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Bio

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Experience

    • Germany
    • Software Development
    • 300 - 400 Employee
    • Senior Product Manager
      • Nov 2022 - Present

      Berlin, Germany Helping the Retention team

    • Germany
    • Technology, Information and Internet
    • 1 - 100 Employee
    • Senior Product Manager
      • Mar 2022 - Sep 2022

      Berlin, Germany Helped the Discovery & Checkout team focusing on E2E conversion.

    • Germany
    • Technology, Information and Internet
    • 700 & Above Employee
    • Core Product Manager
      • May 2020 - Mar 2022

      Berlin, Germany Managed the teams' Shops (Helping ecommerce business expansion at Foodpanda) and Restaurant Discovery (Helping users to find the food they love at Foodpanda) as a Core PM. Teams sizes in between 7-15 people.

    • Germany
    • Software Development
    • 300 - 400 Employee
    • Growth/Core Product Manager
      • Jan 2018 - May 2020

      Berlin Area, Germany - Creating, managing and executing monetization strategies to increase monetization KPI's. - Creating, managing and executing activation strategies to improve retention rate. - Creating, maintaining and prioritizing backlog & Roadmap. - Setting, monitoring and reviewing features KPIs. - Leading implementation of new features from ideation to release. - Preparing analysis to implement new features and feature improvement. - Engaging closely with stakeholders to manage… Show more - Creating, managing and executing monetization strategies to increase monetization KPI's. - Creating, managing and executing activation strategies to improve retention rate. - Creating, maintaining and prioritizing backlog & Roadmap. - Setting, monitoring and reviewing features KPIs. - Leading implementation of new features from ideation to release. - Preparing analysis to implement new features and feature improvement. - Engaging closely with stakeholders to manage expectations / dependencies. Show less

    • Computer Games
    • Co-founder & CPO
      • Sep 2016 - Jan 2018

      Berlin Area, Germany - Managed all aspects of business and project development from initial scoping through strategic and fiscal planning to final testing and delivery. - Managed roadmap planning. - Analyzed and improved UX. - Developed and presented pitch decks. - Hired and lead a team of 12 people. - Managed marketing management – SEO & SEA. - Managed to deliver a product with a bootstrapped startup. - Managed of a VR showroom. - Managed native viral marketing. - Managed HR… Show more - Managed all aspects of business and project development from initial scoping through strategic and fiscal planning to final testing and delivery. - Managed roadmap planning. - Analyzed and improved UX. - Developed and presented pitch decks. - Hired and lead a team of 12 people. - Managed marketing management – SEO & SEA. - Managed to deliver a product with a bootstrapped startup. - Managed of a VR showroom. - Managed native viral marketing. - Managed HR responsibilities: payment, hiring and people development. Show less

    • Germany
    • Computer Games
    • 100 - 200 Employee
    • Core Product Manager
      • Dec 2015 - Oct 2016

      Hamburg Area, Germany - Created and managed monetization strategies to improve ROI of the product. - Managed pre-production and production management of Goodgame Empire and Empire four Kingdoms. - Managed live-ops with daily strong data-driven decisions. - Identified, communicated and managed internal and external dependencies - Managed roadmap and feature's strategy of the most successful and top grossing free2play game from Germany - Created & prioritized feature pipeline and product enhancements… Show more - Created and managed monetization strategies to improve ROI of the product. - Managed pre-production and production management of Goodgame Empire and Empire four Kingdoms. - Managed live-ops with daily strong data-driven decisions. - Identified, communicated and managed internal and external dependencies - Managed roadmap and feature's strategy of the most successful and top grossing free2play game from Germany - Created & prioritized feature pipeline and product enhancements to maximize pay conversions, user lifetime, and ARPPU/ARPU - Analyzed data, predicted and improved KPIs to deliver a fun game and a profitable product Show less

    • Austria
    • Broadcast Media Production and Distribution
    • 200 - 300 Employee
    • Sales Manager DE/FR/US/TR
      • Apr 2014 - Nov 2015

      Berlin Area, Germany - Working in a subsidiary of ProSieben, Aeria Games. - Created and managed monetization strategies to improve the ROI of the product. - Prepared several AD Hoc analyses. - Planned, coordinated, and executed online sales. - Developed analysis tools to improve decision making level. - Monitored, analysed and reacted to game metrics to identify opportunities for optimizing performance, including conversion, retention, customer lifetime value. - Coordinated a team of 6 people of… Show more - Working in a subsidiary of ProSieben, Aeria Games. - Created and managed monetization strategies to improve the ROI of the product. - Prepared several AD Hoc analyses. - Planned, coordinated, and executed online sales. - Developed analysis tools to improve decision making level. - Monitored, analysed and reacted to game metrics to identify opportunities for optimizing performance, including conversion, retention, customer lifetime value. - Coordinated a team of 6 people of international product specialists to improve sales-related tasks. - Generated, coordinated, and executed several successful monetization ideas. - Managed several cross territory projects. - Prepared several sales analysis reports. Show less

    • Co-Founder and Stockbroker
      • Jul 2011 - Feb 2013

      Brazil - Cold called prospective clients. - Negotiated and closed deals with clients. - Studied customers’ financial situations in order to provide the best advice accordingly. - Communicated with customers in order to offer creative financial solutions to balance the investment and revenues according to customer profile. - Prepared economic analysis reports. - Prepared Stock market analysis reports. - Developed several financial situation analysis. - Prepared analysis to improve… Show more - Cold called prospective clients. - Negotiated and closed deals with clients. - Studied customers’ financial situations in order to provide the best advice accordingly. - Communicated with customers in order to offer creative financial solutions to balance the investment and revenues according to customer profile. - Prepared economic analysis reports. - Prepared Stock market analysis reports. - Developed several financial situation analysis. - Prepared analysis to improve customer monetization. - Built a clients and partners network. Show less

    • Brazil
    • Mining
    • 700 & Above Employee
    • Assistant Analyst
      • Jan 2011 - Jun 2011

      Brazil - Created strategies on how to improve ROI. (Monetization) - Prepared Ad Hoc analysis. - Prepared and reviewed reports for all stakeholders. - Assisted senior analysts with management reports and the design of those reports. - Prepared economic viability analysis. - Gathered data and building reports to decision makers.

    • Management Intern
      • Jul 2010 - Dec 2010

      Brazil

    • Banking
    • 700 & Above Employee
    • Management intern
      • Jan 2010 - Jun 2010

      Brazil

    • Management Intern
      • Jul 2008 - Dec 2008

Education

  • Universidade Estadual do Maranhão
    Business Administration and Management
    2008 - 2013
  • Universidade Federal do Maranhão
    Economics
    2007 - 2009

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