Experience

FRĒDA SALVADOR

• United States
• Retail Apparel and Fashion
• 1 - 100 Employee

• Operations Associate

  • Oct 2022 - Present

  -Support the operational systems, processes and policies in alignment of organizations mission - specifically, implement and maintain weekly and monthly reporting dashboards, information flow and management, business process and organizational planning -Manage product creation in alignment with production calendar deadlines and in support of Wholesale and DTC product launches -Manage performance. Track and report critical supply and demand metrics. Use data to optimize processes, creatively solve problems, and track results -Assist in the implementation of technology solutions throughout the organization -Support sales, retail, marketing and production teams with system/logistics requirements and inventory requests for events and special projects -Manage all operations for Wholesale channel with Wholesale sales team, including quarterly preparation for and close of seasonal markets -Track and communicate weekly and monthly wholesale shipping forecasts for financial projections -Be accountable for maintaining inventory integrity for internal wholesale warehouses -Manage Wholesale invoices, reporting PO’s & pick tickets.



Retail Source

• Retail Source - Consultant

  • May 2020 - Present

  Worked with retailers and interior design clients to analyze current business practices and provide feedback on future strategy for business growth and increased sales. Areas of focus included review of P&L and balance sheet, budgeting, payroll management, OTB planning, merchandise procurement, merchandise approvals and flow of goods. Analyzed current marketing strategies for all clients and created a content calendar to increase social media engagement and success as per current industry best practices. Responsible for writing copy for website, social media, email blasts and print ads. Responsible for creating a buying strategy to support and maximize sales and procure merchandise that was geared toward target customers. Initiated review of daily and weekly sales metrics and communication to Store Manager for driving store growth. Helped interior design business with establishing systems for onboarding clients, managing projects from start to finish, creating a system for consistent billing and collections, along with fostering proper positioning of the brand through client testimonials, social media posts and B2B outreach.

• Training Course- Course Creator/Moderator

  • Jan 2020 - Present

  Developed an online course for established retail fashion buyers, shop owners and up and coming buyers. The Boutique Buying 101 course focuses on learning the skills needed for being a successful buyer in today’s competitive landscape. Main skills introduced are creating a solid buying strategy, open to buy planning, sourcing, establishing a target customer, assessing the competition, creating a budget, attending trade shows and fashion markets, writing purchase orders and developing a marketing plan to promote your current brands, upcoming merchandise and overall business.



Carolina Boutique

• Germany
• Retail

• Independent Business Owner

  • Jan 2009 - Dec 2019

  Owner of retail stores focused on selling high end women’s clothing, jewelry and accessories. Responsible for OTB planning, merchandise assortment, customer acquisition, customer loyalty, operations, HR, bookkeeping, and merchandising. Created a brand that received multiple awards and became a staple in Marin. Grew a loyal customer base via promotions, outreach and customer service. Responsible for growth from inception to a multi-store highly profitable business. Owner of retail stores focused on selling high end women’s clothing, jewelry and accessories. Responsible for OTB planning, merchandise assortment, customer acquisition, customer loyalty, operations, HR, bookkeeping, and merchandising. Created a brand that received multiple awards and became a staple in Marin. Grew a loyal customer base via promotions, outreach and customer service. Responsible for growth from inception to a multi-store highly profitable business.



Autodesk

• United States
• Software Development
• 700 & Above Employee

• Product Marketing Manager

  • Sep 2005 - Jan 2009

  Managed the strategic direction and business of AutoCAD LT by defining the requirements and product roadmap, developed the customer persona, clear differentiation with AutoCAD and expanded the AutoCAD LT business. Developed and implemented a strategic plan to drive growth for AutoCAD LT. Plan focused on customer acquisition through trials and targeted marketing, building the case for consistent sales and channel business as well as driving the adoption of best practices across geographies. This resulted in YOY revenue growth of 18% over four years. Developed feature based customer profiling and segmentation based on data gathered through in-product usage tracking. Used analysis to prioritize features and create the marketing message for each segment. Championed the move from a direct distribution model to a channel model to license Autodesk’s core technology (AutoCAD OEM) and defined the framework for the distribution agreement and the technology licensing. Led the AutoCAD and AutoCAD LT international team of marketing managers to share best practices across all the different geographies.