Founder

• Jun 2019 - Present

Senior Manager

• Apr 2018 - May 2019

- Spearheaded international campaigns responsible for creating path-breaking brand activations via 360-degree solution (print, online, radio, outdoor, TV, and on-ground), generating revenue of INR 160 Mn+, which increased the value and volume market share for the group.- Leveraged internal support and strategic collaboration required to execute successful events such as International Property Show (across multiple international locations); Times Real Estate Festival (a print led event with a 30%+ revenue contribution); Times Property Home Affair (making it the No. 1 Real estate show in Hyderabad); Times Fashion Fiesta (a high profile fashion parade by Manish Malhotra for the crème de la crème of Hyderabad). Show less

Manager

• Apr 2016 - Mar 2018

Spearheaded international expos for the group in the US and then expanded them to other gulf countries, thereby increasing revenue contribution by 50%+and exhibiting effective Team Leadership.

Deputy Manager

• Apr 2014 - Mar 2016

Executed multi-channel campaigns across the prospect and customer lifecycle to build successful strategies to inform outreach strategies, increase customer conversions, and generate more qualified leads post effectively analyzing customer insights, consumer trends, market analysis, media mix, the share of wallet, ROI, CAC, and marketing best practices.

Assistant Manager

• Apr 2012 - Mar 2014

Led the team toward maximum productivity and efficiency by establishing positioning, identifying target audiences, and developing marketing plans with specific objectives across different channels and segments by conducting analytics reporting across multiple platforms and extracting key insights for future campaign development and go-to-market strategies, complete with formal proposals and recommendations on tactics.

Senior Officer

• Apr 2010 - Mar 2012

Managed key relationships and alliances, including outreach, communications, and strategy development as was the case during envisioning and execution of zonal edition advertising for Hyderabad Times, enabling a strong revenue growth of 30%+ and successfully launching Times Dream Team (2008 & 2009) - A print-led Super Selector contest with daily print innovations to monetize the Indian Premier League.

Officer

• Jun 2007 - Mar 2010

Demonstrated empathic team management skills when collaborating with the team to develop briefs and meet objectives for all advertising and public-­facing communications, including print, digital, and video assets for brand activation purposes leading to overtaking the local daily competition and establishing market leader position, thereby increasing vertical revenue by 30%+.

Executive

• Nov 2006 - Jun 2007

Diligently executed multi-channel campaigns across the prospect and customer lifecycle, ensuring the alignment of communications and messaging for top automobile brands exclusively, effectively bagging the largest competition exclusive client within 3 months of assuming a new role.

Marketing Communications Manager

• Jan 2006 - Oct 2006

Carried out effective campaign impact analysis for marketing initiatives and ATL & BTL activities, along with carrying out continual tracking and campaign optimization displaying strong communication and collaboration skills. Carried out effective campaign impact analysis for marketing initiatives and ATL & BTL activities, along with carrying out continual tracking and campaign optimization displaying strong communication and collaboration skills.