Laura Crochetiere
Senior Account Director at FleishmanHillard HighRoad (FHR)- Claim this Profile
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Bio
Experience
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Senior Account Director
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Jul 2019 - Present
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Account Director
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Jan 2018 - Jul 2019
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Account Director
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Jun 2015 - Dec 2017
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Senior Consultant
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Jun 2013 - May 2015
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Consultant
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Jun 2011 - May 2013
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Associate Consultant
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Dec 2009 - May 2011
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Intern
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Jul 2009 - Nov 2009
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Publicity & Promotions Intern, Disney Parks & Resorts Canada
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Apr 2009 - Jul 2009
- Wrote press kit material, handled media check-in table and worked with celebrities for Dreams Take Flight, a large scale media event, which resulted in an overall reach of 10 million audience members- Conducted media relations by arranging individual media visits to Disney Parks, providing press releases and outlet-appropriate information, resulting in local and national media coverage of key messages- Monitored daily Canadian media coverage of Disney Parks, including social media;… - Wrote press kit material, handled media check-in table and worked with celebrities for Dreams Take Flight, a large scale media event, which resulted in an overall reach of 10 million audience members- Conducted media relations by arranging individual media visits to Disney Parks, providing press releases and outlet-appropriate information, resulting in local and national media coverage of key messages- Monitored daily Canadian media coverage of Disney Parks, including social media; added value by tracking the outcome of individual media visits and monitoring trends- Researched media outlets, events and consumer trends to provide management with key information for communications planning, and assisted in communications planning- Represented the Walt Disney Company as the contact for contest winners, and planned vacations and respond to related concerns, resulting in 100 per cent guest satisfaction Show more Show less
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Mortgage Specialist Internal Sales
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May 2008 - Apr 2009
- Retained over $60 million worth of at-risk accounts by delivering exceptional customer service and developing client loyalty- Communicated with over 50 clients per day through email and telephone- Provided reactive and proactive solutions for customer concerns, to retain and extend the life of an MCAP mortgage, including debt consolidation, refinancing, and ancillary products- Consistently recognized as a top performer by management- Confidently made decisions based on company… - Retained over $60 million worth of at-risk accounts by delivering exceptional customer service and developing client loyalty- Communicated with over 50 clients per day through email and telephone- Provided reactive and proactive solutions for customer concerns, to retain and extend the life of an MCAP mortgage, including debt consolidation, refinancing, and ancillary products- Consistently recognized as a top performer by management- Confidently made decisions based on company policy and by critically analyzing each case Show more Show less
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Summer Student, CANDU Services Communications & Account Management
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May 2007 - Aug 2007
- Facilitated and developed the mission, vision and objectives for an employee development program, prepared a communications plan and presented initiatives to senior management- Developed and wrote articles of interest for the internal newsletter- Planned and organized summer BBQ, attended by 120 employees, and provided unique opportunities for senior management to be involved
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Education
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Wilfrid Laurier University
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Humber College