Brandon Jenson
Marketing Program Director at Syntrio- Claim this Profile
Click to upgrade to our gold package
for the full feature experience.
Topline Score
Bio
Colin M.
It’s rare that you encounter talent like Brandon. I had the pleasure of working alongside Brandon for 2.5 years at SilkRoad, as we both progressed through different roles in the company. Brandon’s ability to juggle technical tasks effectively, while summarizing these tasks to upper management, helped to keep the marketing and sales teams at SilkRoad sync’d up and effective. Brandon never failed to bring motivation and a good laugh to our one-on-ones, and group meetings. As a fellow team member and an all-around leader, Brandon gets my highest recommendation for any marketing, sales, technical, or operations position.
Colin M.
It’s rare that you encounter talent like Brandon. I had the pleasure of working alongside Brandon for 2.5 years at SilkRoad, as we both progressed through different roles in the company. Brandon’s ability to juggle technical tasks effectively, while summarizing these tasks to upper management, helped to keep the marketing and sales teams at SilkRoad sync’d up and effective. Brandon never failed to bring motivation and a good laugh to our one-on-ones, and group meetings. As a fellow team member and an all-around leader, Brandon gets my highest recommendation for any marketing, sales, technical, or operations position.
Colin M.
It’s rare that you encounter talent like Brandon. I had the pleasure of working alongside Brandon for 2.5 years at SilkRoad, as we both progressed through different roles in the company. Brandon’s ability to juggle technical tasks effectively, while summarizing these tasks to upper management, helped to keep the marketing and sales teams at SilkRoad sync’d up and effective. Brandon never failed to bring motivation and a good laugh to our one-on-ones, and group meetings. As a fellow team member and an all-around leader, Brandon gets my highest recommendation for any marketing, sales, technical, or operations position.
Colin M.
It’s rare that you encounter talent like Brandon. I had the pleasure of working alongside Brandon for 2.5 years at SilkRoad, as we both progressed through different roles in the company. Brandon’s ability to juggle technical tasks effectively, while summarizing these tasks to upper management, helped to keep the marketing and sales teams at SilkRoad sync’d up and effective. Brandon never failed to bring motivation and a good laugh to our one-on-ones, and group meetings. As a fellow team member and an all-around leader, Brandon gets my highest recommendation for any marketing, sales, technical, or operations position.
Credentials
-
Salesforce.com Certified Administrator
Salesforce
Experience
-
Syntrio
-
United States
-
E-Learning Providers
-
1 - 100 Employee
-
Marketing Program Director
-
Apr 2021 - Present
Syntrio is a global leader in governance, risk, compliance and human resource solutions that help 6,000 organizations manage risks, empower culture and accelerate performance in 50+ languages. Easy, affordable and innovative Syntrio solutions include a robust reporting hotline and more than 1,000 elearning courses in Employment Law, Ethics and Compliance, Diversity and Inclusion, Health and Safety, Business Skills and Cybersecurity. Syntrio is a global leader in governance, risk, compliance and human resource solutions that help 6,000 organizations manage risks, empower culture and accelerate performance in 50+ languages. Easy, affordable and innovative Syntrio solutions include a robust reporting hotline and more than 1,000 elearning courses in Employment Law, Ethics and Compliance, Diversity and Inclusion, Health and Safety, Business Skills and Cybersecurity.
-
-
-
Fluent Operations
-
Chicago, Illinois, United States
-
Marketing Consultant
-
2018 - Present
• Manage strategic projects across the marketing team to ensure execution tracks against timelines, and unblocking progress through relevant next steps. • Extensive experience building email, landing pages, forms, and audience segments in Saleforce.com, Marketo, and Pardot. • Leverage personalization and the dynamic delivery of content to modularize lead nurturing programs by disqualification reason, persona, product or solution interest, geography and/or industry. • Ensure key… Show more • Manage strategic projects across the marketing team to ensure execution tracks against timelines, and unblocking progress through relevant next steps. • Extensive experience building email, landing pages, forms, and audience segments in Saleforce.com, Marketo, and Pardot. • Leverage personalization and the dynamic delivery of content to modularize lead nurturing programs by disqualification reason, persona, product or solution interest, geography and/or industry. • Ensure key marketing metrics, tracking, and reporting/measurement requirements are considered to improve business impact and value. • Managed and optimized technologies including Marketo, Pardot, SalesForce, Google Analytics, Salesforce Marketing Cloud, and WordPress. Show less • Manage strategic projects across the marketing team to ensure execution tracks against timelines, and unblocking progress through relevant next steps. • Extensive experience building email, landing pages, forms, and audience segments in Saleforce.com, Marketo, and Pardot. • Leverage personalization and the dynamic delivery of content to modularize lead nurturing programs by disqualification reason, persona, product or solution interest, geography and/or industry. • Ensure key… Show more • Manage strategic projects across the marketing team to ensure execution tracks against timelines, and unblocking progress through relevant next steps. • Extensive experience building email, landing pages, forms, and audience segments in Saleforce.com, Marketo, and Pardot. • Leverage personalization and the dynamic delivery of content to modularize lead nurturing programs by disqualification reason, persona, product or solution interest, geography and/or industry. • Ensure key marketing metrics, tracking, and reporting/measurement requirements are considered to improve business impact and value. • Managed and optimized technologies including Marketo, Pardot, SalesForce, Google Analytics, Salesforce Marketing Cloud, and WordPress. Show less
-
-
-
Aerotek
-
United States
-
Staffing and Recruiting
-
700 & Above Employee
-
Marketing Automation Consultant
-
Jan 2020 - May 2020
• Act as a consultant providing feedback, guidance, and expertise to functional marketing team members and end business users on needs/requirements. • Marketo administrator, creating, developing, and executing on industry specific email campaigns. •Developed and integrated marketing analytics/reporting package (inquiries, asset performance, nurturing outcomes, contact acquisition). •Oversee integrity and quality of marketing data. Create and manage data cleansing programs in… Show more • Act as a consultant providing feedback, guidance, and expertise to functional marketing team members and end business users on needs/requirements. • Marketo administrator, creating, developing, and executing on industry specific email campaigns. •Developed and integrated marketing analytics/reporting package (inquiries, asset performance, nurturing outcomes, contact acquisition). •Oversee integrity and quality of marketing data. Create and manage data cleansing programs in Marketo. Support list imports and marketing activity tracking to ensure input of quality data. •Develop, maintain and document processes, provide quick reference tools. Show less • Act as a consultant providing feedback, guidance, and expertise to functional marketing team members and end business users on needs/requirements. • Marketo administrator, creating, developing, and executing on industry specific email campaigns. •Developed and integrated marketing analytics/reporting package (inquiries, asset performance, nurturing outcomes, contact acquisition). •Oversee integrity and quality of marketing data. Create and manage data cleansing programs in… Show more • Act as a consultant providing feedback, guidance, and expertise to functional marketing team members and end business users on needs/requirements. • Marketo administrator, creating, developing, and executing on industry specific email campaigns. •Developed and integrated marketing analytics/reporting package (inquiries, asset performance, nurturing outcomes, contact acquisition). •Oversee integrity and quality of marketing data. Create and manage data cleansing programs in Marketo. Support list imports and marketing activity tracking to ensure input of quality data. •Develop, maintain and document processes, provide quick reference tools. Show less
-
-
-
Lyons Consulting Group
-
United States
-
Technology, Information and Internet
-
1 - 100 Employee
-
Marketing Operations Manager
-
2018 - 2019
• Served as Marketo administrator, creating, developing, and executing on all email campaigns. • Consistently A/B test emails and content to maximize engagement throughout the prospect lifecycle • Implement and conduct bi-weekly sales and marketing meetings to identify opportunities to amplify campaigns • Drive improvements in data flows, data quality, deliverability, and data hygiene. • Lead scoring & management. Own and optimize lead scoring and distribution methodology to ensure… Show more • Served as Marketo administrator, creating, developing, and executing on all email campaigns. • Consistently A/B test emails and content to maximize engagement throughout the prospect lifecycle • Implement and conduct bi-weekly sales and marketing meetings to identify opportunities to amplify campaigns • Drive improvements in data flows, data quality, deliverability, and data hygiene. • Lead scoring & management. Own and optimize lead scoring and distribution methodology to ensure quality leads are passed to sales development and sales for qualification and for increasing efficiencies and conversion rates Show less • Served as Marketo administrator, creating, developing, and executing on all email campaigns. • Consistently A/B test emails and content to maximize engagement throughout the prospect lifecycle • Implement and conduct bi-weekly sales and marketing meetings to identify opportunities to amplify campaigns • Drive improvements in data flows, data quality, deliverability, and data hygiene. • Lead scoring & management. Own and optimize lead scoring and distribution methodology to ensure… Show more • Served as Marketo administrator, creating, developing, and executing on all email campaigns. • Consistently A/B test emails and content to maximize engagement throughout the prospect lifecycle • Implement and conduct bi-weekly sales and marketing meetings to identify opportunities to amplify campaigns • Drive improvements in data flows, data quality, deliverability, and data hygiene. • Lead scoring & management. Own and optimize lead scoring and distribution methodology to ensure quality leads are passed to sales development and sales for qualification and for increasing efficiencies and conversion rates Show less
-
-
-
Stitch Labs
-
United States
-
Software Development
-
1 - 100 Employee
-
Marketing & Sales Operations Manager
-
2016 - 2018
Salesforce and Marketo administrator. • Implement new marketing automation system, establish lead sources, lead scoring, email programs, lifecycle stages, and report on KPI’s. • Measure and evaluate engagement metrics to improve marketing ROI on digital marketing channels, including digital display, re-marketing ads, website, and email. • Develop new and creative marketing initiatives that facilitate personalized, relevant and contextual communication that can track and act on… Show more Salesforce and Marketo administrator. • Implement new marketing automation system, establish lead sources, lead scoring, email programs, lifecycle stages, and report on KPI’s. • Measure and evaluate engagement metrics to improve marketing ROI on digital marketing channels, including digital display, re-marketing ads, website, and email. • Develop new and creative marketing initiatives that facilitate personalized, relevant and contextual communication that can track and act on consumer behaviors at a more individualized level. • Collaborate with cross-functional teams to identify opportunities to amplify key campaigns. Show less Salesforce and Marketo administrator. • Implement new marketing automation system, establish lead sources, lead scoring, email programs, lifecycle stages, and report on KPI’s. • Measure and evaluate engagement metrics to improve marketing ROI on digital marketing channels, including digital display, re-marketing ads, website, and email. • Develop new and creative marketing initiatives that facilitate personalized, relevant and contextual communication that can track and act on… Show more Salesforce and Marketo administrator. • Implement new marketing automation system, establish lead sources, lead scoring, email programs, lifecycle stages, and report on KPI’s. • Measure and evaluate engagement metrics to improve marketing ROI on digital marketing channels, including digital display, re-marketing ads, website, and email. • Develop new and creative marketing initiatives that facilitate personalized, relevant and contextual communication that can track and act on consumer behaviors at a more individualized level. • Collaborate with cross-functional teams to identify opportunities to amplify key campaigns. Show less
-
-
-
Livefyre
-
United States
-
Software Development
-
1 - 100 Employee
-
Marketing & Sales Operations Manager
-
2015 - 2016
Main responsibilities: • Build out email marketing platform • Develop lead nurture tracks • Administer Salesforce Instance • Create effective Paid Search program • Manage all re-marketing strategies • Leverage Google Analytics (UTM) across all marketing channels • Report on Marketing / Sales KPI's • Share insights with the team on where we should be focusing our efforts • Database hygiene and standardization • SEO optimization Main responsibilities: • Build out email marketing platform • Develop lead nurture tracks • Administer Salesforce Instance • Create effective Paid Search program • Manage all re-marketing strategies • Leverage Google Analytics (UTM) across all marketing channels • Report on Marketing / Sales KPI's • Share insights with the team on where we should be focusing our efforts • Database hygiene and standardization • SEO optimization
-
-
-
Rival
-
United States
-
Software Development
-
1 - 100 Employee
-
Sales/Marketing Operations
-
Jan 2015 - Oct 2015
• Certified Salesforce Administrator handling the ownership of SilkRoad’s Salesforce environment. • Build and maintain marketing programs and campaigns, supporting such initiatives as lead scoring, segmentation, data quality, and reporting • Implement and manage relationships with 3rd party tools: CRM fusion, Docusign, InsideSales,LinkedIn, Etouches, GoTo Webinar, Tableau • Responsible for maintaining/building: custom objects, forecasts, workflows, formulas, reports, dashboards… Show more • Certified Salesforce Administrator handling the ownership of SilkRoad’s Salesforce environment. • Build and maintain marketing programs and campaigns, supporting such initiatives as lead scoring, segmentation, data quality, and reporting • Implement and manage relationships with 3rd party tools: CRM fusion, Docusign, InsideSales,LinkedIn, Etouches, GoTo Webinar, Tableau • Responsible for maintaining/building: custom objects, forecasts, workflows, formulas, reports, dashboards, fields, etc • Support, train, and collaborate, with over 200 users
-
-
Digital and Database Marketing Specialist
-
Apr 2013 - Jan 2015
Served as our database administrator through our Marketing Automation Platform (Marketo) and our Customer Relationship Managment (Salesforce), including: Marketo - Created and maintained campaigns, landing pages, email templates, forms, smart lists - Developed and maintained lead scoring processes, sales alerts, data cleansing workflows, and CRM integration - Created and managed engagement/drip programs - Tracked ongoing metrics, including lead generation, campaign… Show more Served as our database administrator through our Marketing Automation Platform (Marketo) and our Customer Relationship Managment (Salesforce), including: Marketo - Created and maintained campaigns, landing pages, email templates, forms, smart lists - Developed and maintained lead scoring processes, sales alerts, data cleansing workflows, and CRM integration - Created and managed engagement/drip programs - Tracked ongoing metrics, including lead generation, campaign effectiveness, engagement levels, funnel advancement - Managed web activity reports for distribution to the sales team - Continuously monitored email Deliverability and SPAN-CAM compliance - Managed lead uploads via list purchase, tradeshows and third party lists using the business requirements - Troubleshooted any user issues Salesforce - Performed Salesforce administration tasks such as, management of users, roles, profiles; Create and managed custom objects, fields, workflow rules, validation rules, lead assignment rules - Created territory response reports for distribution to sales teams. - Regularly performed database de-duping (Demand Tools) and cleanup procedures. - Managed ongoing support requests and administrative needs of users. - Audited and resolved data integrity issues. - Tracked trends on database counts for national sales territories. Additional responsibilities included: - Managing relationships with 5 various external data providers Most importantly (and exciting to me), I drove higher performance out of all marketing/sales efforts by developing & implementing strategies to leverage our database for maximum responses!
-
-
Internship
-
Jan 2013 - Apr 2013
• Worked directly with sales managers in evaluating current market trends, and updating the database accordingly. Maintained the "hot lead" prospect lists. • Importing contacts from Linkedin, Jigsaw and Inside View; • Updating current contact information as required; • Assist the VP of Sales, North America with need-based assignments.
-
-
-
-
Barn Manager
-
2009 - 2013
Managed and operated a fully functional Equestrian Stable. Managed and operated a fully functional Equestrian Stable.
-
-
Education
-
Northern Illinois University
Bachelor of Science in Finance, Banking, Corporate, Finance, and Securities Law
Community
