Carolina de Salvo
Communications Event Coordinator at UC Blue Ash College- Claim this Profile
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Bio
Nelcy Del Grossi
I had the pleasure to work in 3 projects with Carolina in Brazil in my team in some projects and I would highlight the international jobs: 2014 FIFA World Cup Press Center and 2 trade shows for for the Ministry of Tourism of Argentina - WTM Latin America 2018 and Expo ABAV 2019. All I can say is that Carol has some important characteristics to work in events and PR: - Strong oral and written communication, fluent in English and Spanish - Ability to connect with people from different countries and cultures - Sense of priority and ability to organize, but also improvisation. - Time management, committed with respect for the work of other colleagues and consumers. - Problems solution, the most important skill to work with events. - Flexibility and adaptability, tolerant and understanding creates a pleasant and welcoming environment. - Deal with pressure, able to maintain the pace of work even when there is some pressure - Leadership and ability to make the team perform in good standard.
Edilson Ventureli
Carolina de Salvo é uma profissional com quem tive o privilégio de trabalhar por bons anos. A conheci quando estava terminando de se graduar e acompanhei seu crescimento pessoal e profissional. Uma pessoa sempre à frente do seu tempo, que busca estar conectada com as principais tendências de futuro e sempre pronta a propor e encarar desafios. Uma profissional bastante experiente e pronta para liderar times e projetos. Sua atuação durante a pandemia foi essencial para que o Instituto Baccarelli superasse aquele momento tão desafiador, propondo, e implantando, um novo fluxo de processos internos utilizando plataformas digitais e reestruturando nossos concertos, inovando e introduzindo conceitos modernos de iluminação cênica, streaming e roteiro. Me sinto muito confortável em recomendá-la para empresas que buscam uma profissional inquieta, provocadora e sempre com olhar para o futuro.
Nelcy Del Grossi
I had the pleasure to work in 3 projects with Carolina in Brazil in my team in some projects and I would highlight the international jobs: 2014 FIFA World Cup Press Center and 2 trade shows for for the Ministry of Tourism of Argentina - WTM Latin America 2018 and Expo ABAV 2019. All I can say is that Carol has some important characteristics to work in events and PR: - Strong oral and written communication, fluent in English and Spanish - Ability to connect with people from different countries and cultures - Sense of priority and ability to organize, but also improvisation. - Time management, committed with respect for the work of other colleagues and consumers. - Problems solution, the most important skill to work with events. - Flexibility and adaptability, tolerant and understanding creates a pleasant and welcoming environment. - Deal with pressure, able to maintain the pace of work even when there is some pressure - Leadership and ability to make the team perform in good standard.
Edilson Ventureli
Carolina de Salvo é uma profissional com quem tive o privilégio de trabalhar por bons anos. A conheci quando estava terminando de se graduar e acompanhei seu crescimento pessoal e profissional. Uma pessoa sempre à frente do seu tempo, que busca estar conectada com as principais tendências de futuro e sempre pronta a propor e encarar desafios. Uma profissional bastante experiente e pronta para liderar times e projetos. Sua atuação durante a pandemia foi essencial para que o Instituto Baccarelli superasse aquele momento tão desafiador, propondo, e implantando, um novo fluxo de processos internos utilizando plataformas digitais e reestruturando nossos concertos, inovando e introduzindo conceitos modernos de iluminação cênica, streaming e roteiro. Me sinto muito confortável em recomendá-la para empresas que buscam uma profissional inquieta, provocadora e sempre com olhar para o futuro.
Nelcy Del Grossi
I had the pleasure to work in 3 projects with Carolina in Brazil in my team in some projects and I would highlight the international jobs: 2014 FIFA World Cup Press Center and 2 trade shows for for the Ministry of Tourism of Argentina - WTM Latin America 2018 and Expo ABAV 2019. All I can say is that Carol has some important characteristics to work in events and PR: - Strong oral and written communication, fluent in English and Spanish - Ability to connect with people from different countries and cultures - Sense of priority and ability to organize, but also improvisation. - Time management, committed with respect for the work of other colleagues and consumers. - Problems solution, the most important skill to work with events. - Flexibility and adaptability, tolerant and understanding creates a pleasant and welcoming environment. - Deal with pressure, able to maintain the pace of work even when there is some pressure - Leadership and ability to make the team perform in good standard.
Edilson Ventureli
Carolina de Salvo é uma profissional com quem tive o privilégio de trabalhar por bons anos. A conheci quando estava terminando de se graduar e acompanhei seu crescimento pessoal e profissional. Uma pessoa sempre à frente do seu tempo, que busca estar conectada com as principais tendências de futuro e sempre pronta a propor e encarar desafios. Uma profissional bastante experiente e pronta para liderar times e projetos. Sua atuação durante a pandemia foi essencial para que o Instituto Baccarelli superasse aquele momento tão desafiador, propondo, e implantando, um novo fluxo de processos internos utilizando plataformas digitais e reestruturando nossos concertos, inovando e introduzindo conceitos modernos de iluminação cênica, streaming e roteiro. Me sinto muito confortável em recomendá-la para empresas que buscam uma profissional inquieta, provocadora e sempre com olhar para o futuro.
Nelcy Del Grossi
I had the pleasure to work in 3 projects with Carolina in Brazil in my team in some projects and I would highlight the international jobs: 2014 FIFA World Cup Press Center and 2 trade shows for for the Ministry of Tourism of Argentina - WTM Latin America 2018 and Expo ABAV 2019. All I can say is that Carol has some important characteristics to work in events and PR: - Strong oral and written communication, fluent in English and Spanish - Ability to connect with people from different countries and cultures - Sense of priority and ability to organize, but also improvisation. - Time management, committed with respect for the work of other colleagues and consumers. - Problems solution, the most important skill to work with events. - Flexibility and adaptability, tolerant and understanding creates a pleasant and welcoming environment. - Deal with pressure, able to maintain the pace of work even when there is some pressure - Leadership and ability to make the team perform in good standard.
Edilson Ventureli
Carolina de Salvo é uma profissional com quem tive o privilégio de trabalhar por bons anos. A conheci quando estava terminando de se graduar e acompanhei seu crescimento pessoal e profissional. Uma pessoa sempre à frente do seu tempo, que busca estar conectada com as principais tendências de futuro e sempre pronta a propor e encarar desafios. Uma profissional bastante experiente e pronta para liderar times e projetos. Sua atuação durante a pandemia foi essencial para que o Instituto Baccarelli superasse aquele momento tão desafiador, propondo, e implantando, um novo fluxo de processos internos utilizando plataformas digitais e reestruturando nossos concertos, inovando e introduzindo conceitos modernos de iluminação cênica, streaming e roteiro. Me sinto muito confortável em recomendá-la para empresas que buscam uma profissional inquieta, provocadora e sempre com olhar para o futuro.
Credentials
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How to Manage a Remote Team
GitLabApr, 2023- Oct, 2024 -
Scrum: The Basics
Project Management InstituteApr, 2023- Oct, 2024 -
Data Strategy
Project Management Institute (PMI)Mar, 2023- Oct, 2024 -
Advanced Spanish
BabbelApr, 2022- Oct, 2024 -
Diversity, Inclusion, and Belonging
LinkedInApr, 2022- Oct, 2024
Experience
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UC Blue Ash College
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United States
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Higher Education
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1 - 100 Employee
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Communications Event Coordinator
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Jul 2023 - Present
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Cultura e Mercado
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Brazil
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Think Tanks
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Teacher - Fundraising Training - Subject: Pitch
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Aug 2017 - Present
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Instituto Baccarelli
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Brazil
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Non-profit Organization Management
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100 - 200 Employee
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Communication and Marketing Consultant
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Feb 2022 - Oct 2022
* Transition role after leaving the Branding and Communication Manager position (below) to move to the US- Planning and implementation of project management tool (Trello);- Remote work strategies; - Website SEO optimization project to meet the requirements of Google Ad Grants/Free Google Ads for Nonprofits - which was approved.
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Branding and Communication Manager
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Jan 2020 - Jan 2022
- Branding and Reputation Management; Marketing & Communication Planning and Execution;- Event Planning (virtual, hybrid and in-person);- Content Production | Storytelling; Website and Social Media Management; Press and Media Relations;- Support for Fundraising: campaigns, researches, proposals, grant writing; - Analysis, accountability and annual reports.FEATURING/ RESULTS: - Covid-19 pandemic (2020/2021): call to action to support the community/slum where the Institute is located: leading the digital environment and creating remote workflows, developing a successful emergency fundraising campaign; creation of a new program to offer music education online content for the students; - Alongside the artistic direction, I proposed a new format for the orchestra's season (21 concerts in 2 years), which began to be broadcast online with a TV studio structure, starring important Brazilian musicians and personalized script aiming to raise funds;- Leading the creative/design process to renew the institute's logo, in celebration of its 25th anniversary; - Development of 5 personalized fundraising campaigns targeted at individual donors (3 through tax benefits); - Cooperation to develop a sponsorship package (quotas x compensation) to promote the sponsors' brand and helping to achieve + R$12 million in new sponsorships for 2022.- R$ 44 million in spontaneous media/ earned media;- Follower growth in 2 years:388% YouTube105% LinkedIn60% Instagram15% FacebookAWARDS:- Award/ Prêmio Concerto 2020/ Reinvention in the Pandemic Revista Concerto (Most important magazine/website about classical music in Brazil)- Classical:NEXT 2021 Innovation Awardhttps://www.classicalnext.com/programme/award/recipients_2021 Show less
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Agência Smash
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Brazil
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Advertising Services
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1 - 100 Employee
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Event Planner
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Sep 2018 - Mar 2020
Creative Planning for: - Conventions - Forums - Trade Show - Corp Celebrations - Brand activation actions at major events (such as: São Paulo Fashion Week, Welcome Tomorrow, among others) Responsible for: creative concept; branding, developing the overall aesthetic (lighting, decor and other visual elements) and activities of the event, proposal elaboration (storytelling); digital marketing and social media engagement; sales presentation to the clients. Featured Clients: Varilux, Somos Educação, Chilli Beans, Kopenhagen Chocolates. Show less
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Independent Business Owner
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Wellness and Fitness Services
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1 - 100 Employee
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Sr Consultant | Events + Communication + Non Profits
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Aug 2013 - Dec 2019
Marketing & Communication * Production & Event Planning * Media Relations * Content Production * Partnerships * Social and Arts Programs Featured past works: - Media Center of FIFA World Cup (2014): Brazil Ministry of Tourism - Public Relations Team; - The Rolling Stones - América Latina Olé Tour (2016): musical production of the Brazilian choirs that performed with the band in 3 capitals; - Argentina Ministry of Tourism | Trade Shows: WTM Latin America (2018) and ABAV Expo (2019); - Monteverdi Music Studio/ André Mehmari - Music Production (2017-2020); --- - Municipal Theatre Musicians Association (2018); - Pro Ecuador - Institute for the Promotion of Exports and Investments of Ecuador (2018); - NGO Instituto Hatus (2017); - NGO Recode (2017); - Quinto Pecado - Cultural Café (2017); - Playing for Change Band/ Foundation (2015-2016). - Atrevia Public Relations Agency (2015); - Anexo - Press Relations Agency (2014-2015); Show less
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Cidadão Pró-Mundo
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Brazil
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Non-profit Organizations
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1 - 100 Employee
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Communication and Relationship Manager
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Jan 2016 - Jan 2017
- Head of Institutional Relations Department (Fundraising and Partnerships Management) - Head of Institutional Communication Department - Support for Strategic Planning Management and Event Planning (2 conferences per year for 1200 volunteers) Main Partners/ Sponsors: Oracle, Bloomberg, Deloitte, EDP Energias, Temasek, Cambridge. - Head of Institutional Relations Department (Fundraising and Partnerships Management) - Head of Institutional Communication Department - Support for Strategic Planning Management and Event Planning (2 conferences per year for 1200 volunteers) Main Partners/ Sponsors: Oracle, Bloomberg, Deloitte, EDP Energias, Temasek, Cambridge.
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Institutional Relationship Manager
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Aug 2008 - Aug 2013
PLANNING/PARTNERSHIPS/SPONSORSHIPS/FUNDRAISING/COMMUNICATION- Strategy for fundraising and sponsorship;- Management of tax benefits law projects, partnerships with government and companies, grant writing;- Fundraising events;- Relationship building with the local community;- Communication and Press strategies (details below, at Communications Coordinator position)- Maintaining relationships with international audience (musicians, cultural producers, journalists, leaders of organizations and universities abroad);- Accountability reports. Features:1. Planning and execution: Heliopolis Symphony European Tour (2010);2. Organizing a benefit concert offered by maestro Zubin Mehta (2012). Show less
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Communications Coordinator
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Jun 2002 - Aug 2008
STRATEGIC COMMUNICATION PLANNING/ PRESS RELATION/ BRANDING & IDENTITY- Responsible for creating the department and maintaining relationships with key journalists and influencers;- Press Relations: media training, releases, approach, clipping reports, coordinating interviews and monitoring of recordings for special television programs, open houses, events for announcements; - Planning and Development of Institutional Communication Channels and Materials: website, social networks, banners, backdrops, press-kits, newsletters, promotional and sales materials (brochures, power point presentations, videos);- Support to fundraising campaigns and events;- Organizing spectacles and events. * Features: Participation in the process of establishing the formal organization “Institute Baccarelli” and the socio-cultural programs developed; identity definition and new image placement, new logos, development of Organizational Principles and Corporate Branding (job guided by Percival Caropreso - that time, Executive Vice-president and Creative Director for McCann-Erickson Brazil) Show less
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Redecard
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Brazil
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Utilities
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1 - 100 Employee
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Marketing Assistant
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Sep 2001 - Jun 2002
- Assistance in annual planning of marketing for Tourism & Entertainment (targets, budget) - Participation in projects of cultural sponsorship and incentive campaigns enabling the use of credit cards - Writing texts on campaigns for internal communications, press relations and partners - Briefing and approval of visual material and advertising campaigns with some of the biggest agencies in Brazil. - Major Clients: Brazilian and Latin America airlines; hotels chains, theaters, parks and great restaurants of São Paulo. Show less
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Focus Comunicação
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Brazil
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Printing Services
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Intern Public Relations
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Jan 2000 - Aug 2001
Responsible for writing and sending daily clipping newsletter on the market segments of the clients; Preparation of press releases and press kits for new products, actions, campaigns and events, as well as organizing events and press conferences to product launches and celebrations; Media Training: development of guides and assistance at the sessions; Major clients: Melitta Brazil, Santé Clinic, Innovative Travel, Pharmacia & Upjohn. Responsible for writing and sending daily clipping newsletter on the market segments of the clients; Preparation of press releases and press kits for new products, actions, campaigns and events, as well as organizing events and press conferences to product launches and celebrations; Media Training: development of guides and assistance at the sessions; Major clients: Melitta Brazil, Santé Clinic, Innovative Travel, Pharmacia & Upjohn.
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Education
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1999 - 2002
Faculdade Cásper Líbero
Bachelor's degree, Communications/ Public Relations -
2023 - 2023
Google Career Certificates
Project Management -
2023 - 2023
HubSpot Academy
Inbound Marketing -
2018 - 2018
Coursera
Universidade de São Paulo, Digital Marketing -
2007 - 2009
PUC-SP
Specialization Course, Organizational Management/ Non Profits -
2004 -
Faculdade Cásper Líbero
Extension Course, Internal Communication -
2003 -
GIFE (Group of Institutes, Foundations and Companies)
Extension Course, Non-Profit/Public/Organizational Management
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