Marketing Strategist

• Mar 2022 - Present

Alliance Data rebranded in March 2022 to become Bread Financial. Alliance Data rebranded in March 2022 to become Bread Financial.

Marketing Strategist, Channel Marketing

• Feb 2021 - Mar 2022

Marketing Specialist

• Oct 2019 - Jan 2021

- Coordinate and develop provider outreach plan to increase engagement: email journey strategy, direct mail outreach, digital marketing strategy and activation (Google Display, Facebook, LinkedIn, Pandora). - Create email strategy and monitor performance through Salesforce Marketing Cloud. - Lead the design, development, and implementation of a user-centered learning platform that addresses a range of core subjects for providers and staff. - Collaborate with account managers to develop communication strategies for client engagement. Show less

Digital & Social Media Specialist

• Jan 2019 - Oct 2019

- Spearhead and manage all aspects of digital media for the Express brand including planning, execution, and reporting of integrated media campaigns to drive traffic and sales to Express stores and Express.com - Work collaboratively and cross-functionally in the development of the optimal media campaigns for online video, broadcast tv, display & Paid Social media campaigns - Manage the creative brief & traffic process, develop reporting, and communicate performance - Maintain the day-to-day vendor relationships, execution, messaging strategy and communication to key partners Show less

Social Media & PR Strategist

• Apr 2017 - Jan 2019

- Create comprehensive social media strategies for clients, including GE Lighting, Great Lakes Brewing, Ajoyo, and the Greater Cleveland Regional Transit Authority. - Develop all aspects of social media marketing plans: social mission, platform roles, content topics and formats, editorial calendars, community management, and paid and organic social media strategies. - Maximize marketing impact by performing competitive audits and harnessing research tools to gather and analyze data to create compelling stories. - Plan and execute influencer programs by forming partnerships with opinion leaders who broaden and diversify the reach of brand messages. - Pitch and spearhead public relations campaigns for clients: develop an overall plan, compose press releases, and serve as primary contact for media. Show less

Social Media & Marketing Manager

• Oct 2015 - Aug 2017

- Oversee all aspects of social media marketing strategy: track analytics, plan content, foster engagement. - Oversee all aspects of social media marketing strategy: track analytics, plan content, foster engagement.

Social Media Coordinator

• Feb 2016 - Apr 2017

- Create, schedule, and monitor content for different social channels to distinguish the Vitamix brand across platforms. - Use analytics software and tools to track engagement, product sales, and site visits and report on social content performance. - Coordinate B2B marketing strategy: arrange social media takeovers with popular restaurants and chefs, attend health, food, and culinary conferences, create content with a cross-industry appeal. - Manage social media customer service program along with an international community management agency. Show less

Service Specialist

• Jan 2014 - Feb 2016

- Train students, faculty, and staff on various course management software functionalities, including class permissions, course management, and transcripts. - Work in conjunction with other university offices to ensure that students receive the best possible experience in terms of course scheduling and software usability. - Created diploma archive interface on Google Docs to minimize time spent searching for diplomas. - Train students, faculty, and staff on various course management software functionalities, including class permissions, course management, and transcripts. - Work in conjunction with other university offices to ensure that students receive the best possible experience in terms of course scheduling and software usability. - Created diploma archive interface on Google Docs to minimize time spent searching for diplomas.

Client Ambassador

• Dec 2012 - Dec 2013

- Manage front office for a company of over 400 employees: educate clients on mortgage loan process; screen interview candidates; schedule room assignments. - Manage front office for a company of over 400 employees: educate clients on mortgage loan process; screen interview candidates; schedule room assignments.

Executive Administrative Assistant

• Jun 2011 - Jun 2012

- Designed brand new Facebook and LinkedIn pages for a growing title company seeking to make a larger social media footprint in central Ohio. - Coordinated charity golf outing: assisted in collecting donations, invited individuals from local businesses, communicated with golf course officials, and obtained prizes for participants. - Designed brand new Facebook and LinkedIn pages for a growing title company seeking to make a larger social media footprint in central Ohio. - Coordinated charity golf outing: assisted in collecting donations, invited individuals from local businesses, communicated with golf course officials, and obtained prizes for participants.