Gretchen McGinley
Digital Marketing Specialist at Absolute Production Services- Claim this Profile
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Bio
Experience
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Absolute Production Services
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United States
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Events Services
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1 - 100 Employee
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Digital Marketing Specialist
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Nov 2017 - Present
-Oversee and execute all aspects of digital marketing: SEO, email and content marketing, Google Ads, social media, website, etc.-Create, organize, update, and manage Google Ads to drive paid online traffic to website-Ideate and execute all copy writing projects including website, email blasts, ads, social media, and blogs-Manage association memberships, ad schedules, local and digital SEO, and directory listings -Oversee and manage marketing schedule for eblasts, social media, blog, print, and website updates -Special Projects: implement and manage CRM, total redesign of website, design for ads and social media
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Prime Electrical & Exhibition Services
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United States
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Events Services
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1 - 100 Employee
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Digital Marketing Specialist
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Nov 2017 - Present
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Labor Boss
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United States
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Events Services
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1 - 100 Employee
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Digital Marketing Specialist
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Nov 2017 - Present
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Freelance Marketing Professional
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Aug 2013 - Present
-Project management for multiple clients in various stages and projects-Design and create websites for small to mid-sized companies including design and copy writing-Provide a broad range of professional marketing services for multiple companies-Update and maintain digital platforms for companies and clients including website and social media programs-Develop copy and web content for social media campaigns, websites, and email marketing-Conduct extensive research for various clients and company projects and create proposals based on findings-Build rapport with clients through open communication, idea development, and critical feedback
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St. Paul's Lutheran Church and School
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United States
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Education Administration Programs
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1 - 100 Employee
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Marketing and Recruitment Coordinator
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Sep 2012 - Jun 2016
-Created and maintained an active Facebook profile and developed a presence on various social media platforms-Developed and lead the redesign and further continuing updates of the website-Spearheaded, promoted, and managed multiple open houses each year for new families-Wrote press releases and created promotional pieces for publications within the church, district, and community-Built relationships with other schools, preschools, churches, and prospective families in the surrounding areas
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Defiance College
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United States
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Higher Education
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100 - 200 Employee
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Alumni Network Coordinator
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Jun 2008 - Nov 2009
-Planned and promoted over fifty alumni events annually from start to finish, both locally and nationwide-Designed promotional pieces: postcards, brochures, invitations, emails, web pages, presentation materials-Oversaw and maintained the alumni website, Facebook page, calendar, and database -Collaborated with Institutional Advancement to establish thirty-three alumni regions and leadership within them
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Receptionist/Communications Specialist
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Jan 2008 - Jun 2008
-Composed press releases to attract media spotlights and interest readers in college activities, students, and staff -Demonstrated communications expertise through radio and television commercials as the Voice of the college-Organized and maintained an extensive workbook for several budgets -Managed multiple student workers by establishing their schedules and job responsibilities
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Catering Sales Manager
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Jul 2007 - Dec 2007
-Proactively solicited outside corporations, schools, and associations to uncover leads for the sales team-Promoted teamwork and excellence by achieving critical success factors and eagerly assisting associates-Built and maintained close relationships with clients through regular communication and quality guest service -Proactively solicited outside corporations, schools, and associations to uncover leads for the sales team-Promoted teamwork and excellence by achieving critical success factors and eagerly assisting associates-Built and maintained close relationships with clients through regular communication and quality guest service
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Catering Sales Assistant
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Aug 2006 - Jul 2007
-Supported the Director of Catering and two Senior Sales Managers and empowered to undertake their clients-Executed weekly Readerboard reports and off-premise catering solicitation to increase business opportunities-Generated reports to assist catering, sales, and revenue teams efficiently sell meeting space-Contributed to the Sales & Catering Team's success in achieving the national award for "Property Sales Team of the Year" -Supported the Director of Catering and two Senior Sales Managers and empowered to undertake their clients-Executed weekly Readerboard reports and off-premise catering solicitation to increase business opportunities-Generated reports to assist catering, sales, and revenue teams efficiently sell meeting space-Contributed to the Sales & Catering Team's success in achieving the national award for "Property Sales Team of the Year"
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Hospitality and Operations Cast Member/Trainer
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Aug 2005 - May 2006
-Exhibited guest service daily in a Fortune 100 company with constant guest interaction and problem resolution-Trained fellow cast members on multiple computer systems to execute all front desk operations-Provided instant guest service recovery strategies to resolve problematic situations quickly -Exhibited guest service daily in a Fortune 100 company with constant guest interaction and problem resolution-Trained fellow cast members on multiple computer systems to execute all front desk operations-Provided instant guest service recovery strategies to resolve problematic situations quickly
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Education
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Concordia University Chicago
Bachelor of Arts (B.A.), Communications and Psychology