Experience

Joe Zampetti

• Italy
• Retail
• 1 - 100 Employee

• Co-Founder & CEO

  • Oct 2016 - Present



Bauzaar

• Italy
• Retail
• 1 - 100 Employee

• Co-Founder & CEO | Head of Marketing

  • Dec 2012 - Present

  Bauzaar is an e-commerce platform in the pet care economy. As co-founder and CEO I am responsible for Marketing Strategies and Operations. Main activities also include: - Marketing Strategy: online and offline activities, performance marketing budgeting, marketing channels roll-out timing, strategic partnership - Operations: management of Inbound, Operations and Outbound processes. Development of hybrid and scalable Customer Support solution Bauzaar is an e-commerce platform in the pet care economy. As co-founder and CEO I am responsible for Marketing Strategies and Operations. Main activities also include: - Marketing Strategy: online and offline activities, performance marketing budgeting, marketing channels roll-out timing, strategic partnership - Operations: management of Inbound, Operations and Outbound processes. Development of hybrid and scalable Customer Support solution



Zalando

• Germany
• Retail
• 700 & Above Employee

• Campaign & Brand Manager

  • Sep 2011 - Dec 2012

  Campaign Management - Implementation and monitoring of monthly and yearly business/commercial calendar - Structuring of specific operations (sales, voucher operations, games and contest, new customers acquisition) - Decision on what to push on a weekly basis (according to customer needs - based on sales and search, stock risk and an image perspective - eg new brands, image brands) - Alignment of Onsite, CRM, Affiliate, PR/Social/Media, Display,SEO channels during specific… Show more Campaign Management - Implementation and monitoring of monthly and yearly business/commercial calendar - Structuring of specific operations (sales, voucher operations, games and contest, new customers acquisition) - Decision on what to push on a weekly basis (according to customer needs - based on sales and search, stock risk and an image perspective - eg new brands, image brands) - Alignment of Onsite, CRM, Affiliate, PR/Social/Media, Display,SEO channels during specific campaigns - Analysing the success (impact on sales, DC ratem average basket, and impact per channel) of specific operations Sorting - Sorting algorythm and campaign/catalogue push: define testing strategy and adapt according to market environment and ongoing events (sales) Competitive Intelligence - Coordinate Market/Competitors Assesment - Define a reporting structure (daily, weekly, monthly, quarterly) in order to provide input for each specific channel Show less Campaign Management - Implementation and monitoring of monthly and yearly business/commercial calendar - Structuring of specific operations (sales, voucher operations, games and contest, new customers acquisition) - Decision on what to push on a weekly basis (according to customer needs - based on sales and search, stock risk and an image perspective - eg new brands, image brands) - Alignment of Onsite, CRM, Affiliate, PR/Social/Media, Display,SEO channels during specific… Show more Campaign Management - Implementation and monitoring of monthly and yearly business/commercial calendar - Structuring of specific operations (sales, voucher operations, games and contest, new customers acquisition) - Decision on what to push on a weekly basis (according to customer needs - based on sales and search, stock risk and an image perspective - eg new brands, image brands) - Alignment of Onsite, CRM, Affiliate, PR/Social/Media, Display,SEO channels during specific campaigns - Analysing the success (impact on sales, DC ratem average basket, and impact per channel) of specific operations Sorting - Sorting algorythm and campaign/catalogue push: define testing strategy and adapt according to market environment and ongoing events (sales) Competitive Intelligence - Coordinate Market/Competitors Assesment - Define a reporting structure (daily, weekly, monthly, quarterly) in order to provide input for each specific channel Show less



Frost & Sullivan

• United States
• Business Consulting and Services
• 700 & Above Employee

• Consulting Analyst (Automotive)

  • Jun 2010 - Sep 2011

  Consulting Analyst: - Competitive analysis - Benchmarking - Market Attractiveness Analysis - Pricing benchmarking - Supplier profiling and assessment Client Management: - Managing client expectations about project details - Identifying additional project requirements - Fostering a positive working relationship between the contractor and the client's internal management and staff Consulting Analyst: - Competitive analysis - Benchmarking - Market Attractiveness Analysis - Pricing benchmarking - Supplier profiling and assessment Client Management: - Managing client expectations about project details - Identifying additional project requirements - Fostering a positive working relationship between the contractor and the client's internal management and staff



Peppashop.com Srl

• Molfetta

• Co-Founder & BD Manager

  • Jan 2010 - Jun 2010

  Business Development division of Peppashop.com within the e-commerce retailing industry Project Management: - Creation of Organizational Structure and Supply Chain Management. - Brand Development Solution and Selling Strategy Development - E-Commerce Platform Development and Supervision Business Development division of Peppashop.com within the e-commerce retailing industry Project Management: - Creation of Organizational Structure and Supply Chain Management. - Brand Development Solution and Selling Strategy Development - E-Commerce Platform Development and Supervision