Roshni Prabhu
Senior Communications Advisor at Maritime New Zealand- Claim this Profile
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English Native or bilingual proficiency
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Tamil Native or bilingual proficiency
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Chinese Elementary proficiency
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French Elementary proficiency
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Konkani Native or bilingual proficiency
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Bio
Tuck Weng Lai
Roshni is an effervescent, energetic and intelligent marcomms professional with a penchant for the digital space. She's goal-driven and meticulous with style, and her affable nature connects easily with her colleagues, C-level executives and capricious celebrities alike. A joy to work with.
Jacqui Van Der Kaay
Roshni is smart and savvy and is always willing to go the extra mile to do what is required to get the job done. She is an excellent writer, quick to grasp situations and information, even when they are complex, and has superior organisation and time management skills. She has excellent interpersonal skills, at all levels. What's more Roshni a great person to work with and I wouldn't hesitate to recommend her to a future employer.
Tuck Weng Lai
Roshni is an effervescent, energetic and intelligent marcomms professional with a penchant for the digital space. She's goal-driven and meticulous with style, and her affable nature connects easily with her colleagues, C-level executives and capricious celebrities alike. A joy to work with.
Jacqui Van Der Kaay
Roshni is smart and savvy and is always willing to go the extra mile to do what is required to get the job done. She is an excellent writer, quick to grasp situations and information, even when they are complex, and has superior organisation and time management skills. She has excellent interpersonal skills, at all levels. What's more Roshni a great person to work with and I wouldn't hesitate to recommend her to a future employer.
Tuck Weng Lai
Roshni is an effervescent, energetic and intelligent marcomms professional with a penchant for the digital space. She's goal-driven and meticulous with style, and her affable nature connects easily with her colleagues, C-level executives and capricious celebrities alike. A joy to work with.
Jacqui Van Der Kaay
Roshni is smart and savvy and is always willing to go the extra mile to do what is required to get the job done. She is an excellent writer, quick to grasp situations and information, even when they are complex, and has superior organisation and time management skills. She has excellent interpersonal skills, at all levels. What's more Roshni a great person to work with and I wouldn't hesitate to recommend her to a future employer.
Tuck Weng Lai
Roshni is an effervescent, energetic and intelligent marcomms professional with a penchant for the digital space. She's goal-driven and meticulous with style, and her affable nature connects easily with her colleagues, C-level executives and capricious celebrities alike. A joy to work with.
Jacqui Van Der Kaay
Roshni is smart and savvy and is always willing to go the extra mile to do what is required to get the job done. She is an excellent writer, quick to grasp situations and information, even when they are complex, and has superior organisation and time management skills. She has excellent interpersonal skills, at all levels. What's more Roshni a great person to work with and I wouldn't hesitate to recommend her to a future employer.
Experience
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Maritime New Zealand
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New Zealand
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Maritime
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200 - 300 Employee
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Senior Communications Advisor
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Apr 2023 - Present
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Ministry of Business, Innovation and Employment
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Government Administration
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700 & Above Employee
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Manager, Capability (NZGP)
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May 2021 - Jun 2022
Line management responsibility for three staff; people management responsibility for 21 staff (includes procurement graduates). Supported internal communications for Capability Services team (30) with Director Capability Services.Coordinated in-depth review of public sector procurement capability portfolio; Worked alongside senior leaders to devise next evolution of NZ public sector procurement strategy and develop key messaging for internal and external audiences to support change management.Led my team to develop the 2022-23 work plan for increasing diversity and inclusion in the public sector procurement workforce, and improving growth and uptake of our technology products.Fostered a collaborative culture for cross-government leads in New Zealand and Australia; shared best practices, successes and learnings at monthly meetings. Show less
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Senior Capability Development Advisor
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Apr 2018 - May 2021
- Grew capacity and candidate diversity of the Procurement Graduate Programme, and achieved YOY growth in applications to the Programme by leading a team comprising Talent Acquisition and Marketing Communication to: (i) develop a graduate brand and manage an integrated recruitment marketing campaign, and (ii) Create advocacy programmes with graduate alumni and improve engagement with tertiary institutes and cross-government partners. - Improved graduate retention by designing a better onboarding experience and curating a professional development calendar with networking and mentorship opportunities for current graduates with graduate alumni and NZGP and cross-government senior leaders. - Analysed x-government procurement performance data to identify opportunities for collaboration; worked with L&D partners (CIPS, WCC, OECD) to create capability uplift programmes for individuals and organisations; Used newsletters, webinars, in-person workshops and Community of Practice for marketing. Show less
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Senior Communications Advisor
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Aug 2016 - Apr 2018
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Communications Advisor, New Zealand Government Procurement
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Nov 2013 - Aug 2016
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Whānau Mārama New Zealand Film Festival Trust
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New Zealand
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Movies and Sound Recording
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1 - 100 Employee
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Online Content Coordinator - contract
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May 2013 - Aug 2013
- Maintained the Festival website (www.nziff.co.nz) for 12 Festivals across New Zealand using NZIFF content management system. Managed Festival e-newsletter distribution and subscriber database; wrote and coordinated newsletter content and delivery of weekly e-newsletters, ensuring content is fit for purpose. - Planned targeted social media campaigns and outreach to niche groups for key feature films and documentaries to generate ticket sales. - Maintained the Festival website (www.nziff.co.nz) for 12 Festivals across New Zealand using NZIFF content management system. Managed Festival e-newsletter distribution and subscriber database; wrote and coordinated newsletter content and delivery of weekly e-newsletters, ensuring content is fit for purpose. - Planned targeted social media campaigns and outreach to niche groups for key feature films and documentaries to generate ticket sales.
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TAS
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New Zealand
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Hospitals and Health Care
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1 - 100 Employee
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Change Communications Assistant (Community Pharmacy Services)
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Jan 2013 - Apr 2013
Four-month contract to communicate changes to the Community Pharmacy Services contract and transition pharmacy owners to new contract. Planned and coordinated 27 information sessions nationally to over 600 pharmacy providers, preparing communications collateral in close consultation with programme team and key Pharmacy sector stakeholders Four-month contract to communicate changes to the Community Pharmacy Services contract and transition pharmacy owners to new contract. Planned and coordinated 27 information sessions nationally to over 600 pharmacy providers, preparing communications collateral in close consultation with programme team and key Pharmacy sector stakeholders
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Discovery Inc
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United States
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Entertainment
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700 & Above Employee
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Corporate Communications Executive, Asia-Pacific
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Jul 2009 - Apr 2012
Supported strategic marketing communications planning focused on building customer loyalty and engagement for 6 regional offices across Asia-Pacific across Discovery Network Asia-Pacific's brands. Drove tactical delivery of plans across Singapore, Malaysia, Philippines and Thailand with a key focus on setting up and growing social media profiles for TLC Southeast Asia. Provided timely internal and external communications advice Supported strategic marketing communications planning focused on building customer loyalty and engagement for 6 regional offices across Asia-Pacific across Discovery Network Asia-Pacific's brands. Drove tactical delivery of plans across Singapore, Malaysia, Philippines and Thailand with a key focus on setting up and growing social media profiles for TLC Southeast Asia. Provided timely internal and external communications advice
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Asian Food Channel
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Broadcast Media Production and Distribution
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1 - 100 Employee
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Marketing and Programming Executive
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Jun 2008 - May 2009
The Asian Food Channel is Asia’s first 24-hour cable channel dedicated to food and lifestyle programming from Asia and around the world. Supported tactical delivery of marketing plans to build awareness and promote AFC's new series through the development of customised collateral, publicity materials and events targeting media, and B2B and B2C customers. The Asian Food Channel is Asia’s first 24-hour cable channel dedicated to food and lifestyle programming from Asia and around the world. Supported tactical delivery of marketing plans to build awareness and promote AFC's new series through the development of customised collateral, publicity materials and events targeting media, and B2B and B2C customers.
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Communications and Writing Assistant
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Jan 2005 - Dec 2006
- Provided English language writing support for freshman from India and China in SMU's Writing Assistance Programme. - Prepared learning materials and created events to engage students. - Managed reception and answered customer queries - Provided English language writing support for freshman from India and China in SMU's Writing Assistance Programme. - Prepared learning materials and created events to engage students. - Managed reception and answered customer queries
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Education
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Singapore Management University
BBM -
Victoria Junior College
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Raffles Girls' School (Secondary)