Experience

MADRE MEZCAL

• United States
• Food and Beverage Services
• 1 - 100 Employee

• Co-Founder & CEO

  • Jan 2016 - 8 years

  Greater Los Angeles Area From our artisanal palenque in Oaxaca, Madre is a unique ensamble mezcal driven by the spirit of adventure for the culturally curious. https://madremezcal.com/



CR8

• United States
• Advertising Services
• 1 - 100 Employee

• Brand Incubator

  • Jan 2015 - 9 years

  Los Angeles CR8 is a brand incubator working with emerging brands and founders to develop their vision and bring products to life. We are early stage / seed investors and advisors to brands in progressive areas of culture. We have deep experience working with established brands such as Absolut, Corona, Budweiser and others in beer and spirits. We focus on primarily brands in consumer goods with focus on BevAlc, health and nutrition and lifestyle.



Pernod Ricard

• France
• Beverage Manufacturing
• 700 & Above Employee

• Brand Consultant

  • Jan 2015 - Jun 2021

  Stockholm, Stockholm County, Sweden Retained consultant overseeing brand strategy in culture and entertainment.



Anheuser-Busch

• United States
• Food and Beverage Services
• 700 & Above Employee

• Brand Consultant

  • Jan 2015 - Jan 2021

  New York, United States Retained consultant overseeing brand strategy in culture and entertainment.



LiveStyle, Inc.

• Entertainment
• 1 - 100 Employee

• Chief Marketing Officer

  • Feb 2011 - Jan 2015

  LA & NYC & ROW CMO of live entertainment company which owned industry benchmark festivals such as Tomorrowland, Mysteryland, Electric Zoo and Stereosonic. Part of original management team that took the company public on NASDAQ. Ran the internal brand strategy group that conceived and developed programs for Corona, BudLight, AB-InBev, T-Mobile, MasterCard. Authored the original concept for Corona Sunsets, seen as one of the most enduring global, branded music franchises in the industry.



Interscope Records

• Musicians
• 500 - 600 Employee

• Chief Marketing Officer

  • Sep 2009 - Jan 2011

  Los Angeles Oversaw marketing for leading record label with Lady Gaga, Black Eyed Peas, U2, Far East Movement, One Republic and others. Supported the growth and development of the BEATS platform as well as oversaw the experiential launch of VEVO which featured Lady Gaga and BONO.



Microsoft

• United States
• Software Development
• 700 & Above Employee

• GM, Global Entertainment

  • 2006 - Sep 2009

  Seattle Ran marketing for Global Entertainment Group and developed launch plan for music and video integration into Xbox platform, Zune and oversaw artist development programs.



Antenna USA, LLC

• Owner

  • Mar 2003 - Mar 2006

  CEO and entertainment industry linchpin bridging brands with live entertainment, primarily music and Hollywood.. Ran brand programs or Jaguar, Land Rover, Mercedes, various record labels and Reuters.



Ministry of Sound

• United Kingdom
• Events Services
• 100 - 200 Employee

• CEO North America

  • Jan 2001 - Jan 2003



House of Blues

• United States
• Entertainment
• 700 & Above Employee

• SVP, Sales & Marketing

  • 1996 - 2001



Viacom

• United States
• Entertainment
• 700 & Above Employee

• Senior VP, Marketing MTV & VH1

  • Oct 1991 - Dec 1996

  London



Pepe Jeans London

• Spain
• Apparel & Fashion
• 700 & Above Employee

• Director of Marketing

  • Sep 1987 - 1991

  London, United Kingdom Ran marketing for Pepe Jeans and we acquired Tommy Hilfiger during that time. Also re-designed logo for Tommy Hilfiger and developed initial consumer brand strategies.