Experience

KlientBoost

• United States
• Marketing Services
• 100 - 200 Employee

• Director of Business Intelligence

  • Jan 2021 - Present

  Houston, Texas, United States - Guided development of Google Analytics 4 implementation service, which generated over six figures in upsell revenue across existing client portfolio - Reduced time to create client-facing Data Studio dashboards from hours to minutes. Accomplished this by extracting client account performance data with Funnel.io, sending that data to BigQuery, and using BigQuery as the primary data source for reporting dashboards. - Decentralized dashboard creation process by documenting process with… Show more - Guided development of Google Analytics 4 implementation service, which generated over six figures in upsell revenue across existing client portfolio - Reduced time to create client-facing Data Studio dashboards from hours to minutes. Accomplished this by extracting client account performance data with Funnel.io, sending that data to BigQuery, and using BigQuery as the primary data source for reporting dashboards. - Decentralized dashboard creation process by documenting process with text, screenshots, and video, empowering anyone in the organization to be able to create client Data Studio dashboards. - Leading small team that is standardizing & monetizing client CRM integration and conversion tracking processes, helping remove bottlenecks from client onboarding, and giving operations teams more time to focus on client strategy. - Created ticketing system to manage ad hoc requests related to reporting and conversion tracking

• Director of Paid Search - eCommerce

  • Jun 2018 - Present

  Orange County, California Area - Leading a team of 7 account managers to $100K+ growth in agency MRR and counting 🚀 - Responsible for growing team MRR & client retention; thought leader for agency ecommerce strategies & portfolio - Providing coaching, feedback, and group / 1:1 training with ecommerce account managers - Leading development of Google Optimize as a CRO solution for ecommerce clients to improve agency MRR and client retention - Improved Shopping campaign creation efficiency for team by over 50% by… Show more - Leading a team of 7 account managers to $100K+ growth in agency MRR and counting 🚀 - Responsible for growing team MRR & client retention; thought leader for agency ecommerce strategies & portfolio - Providing coaching, feedback, and group / 1:1 training with ecommerce account managers - Leading development of Google Optimize as a CRO solution for ecommerce clients to improve agency MRR and client retention - Improved Shopping campaign creation efficiency for team by over 50% by creating automation tool with Google Sheets Grew YoY profits by over 260% for a strategic client with millions in annual ad spend (see the video case study!) - Conducting webinars and writing guest blogs for sites like Shopify Plus to generate new ecommerce account leads - Identifying AdWords scripts and 3rd-party tools to increase efficacy of ecommerce team

• Senior PPC Account Manager

  • Mar 2017 - Aug 2018

  Orange County, California Area - Leading strategy, execution, and communication for multiple clients, including strategic accounts, across paid search and social platforms including Google AdWords, Facebook, Google Display Network, Bing Ads, LinkedIn, Capterra, and others - Conducting weekly calls, in-person meetings, and Quarterly Business Reviews with clients to share updates on results and strategy - Helping fellow account managers troubleshoot PPC tactics and strategy - Training Account Coordinators in PPC… Show more - Leading strategy, execution, and communication for multiple clients, including strategic accounts, across paid search and social platforms including Google AdWords, Facebook, Google Display Network, Bing Ads, LinkedIn, Capterra, and others - Conducting weekly calls, in-person meetings, and Quarterly Business Reviews with clients to share updates on results and strategy - Helping fellow account managers troubleshoot PPC tactics and strategy - Training Account Coordinators in PPC strategy, execution, and communication to develop them into account managers - Developing internal trainings on Microsoft Excel



Pear Analytics

• United States
• Advertising Services
• 1 - 100 Employee

• Director of Paid Seach

  • Sep 2016 - Jan 2017

  San Antonio, Texas Area -From Mar. 2016 - Feb. 2017, helped increase paid search MRR by 233% by retaining and growing revenue for key accounts -Ended Q4 2016 with Paid Search dept. at 5:1 revenue to cost ratio -Created and outlined account management processes for new team members to take over accounts efficiently -Trained team members in account management processes, PPC tactics, and Excel analysis -Assisted sales in closing new business by walking prospective clients through audits of their… Show more -From Mar. 2016 - Feb. 2017, helped increase paid search MRR by 233% by retaining and growing revenue for key accounts -Ended Q4 2016 with Paid Search dept. at 5:1 revenue to cost ratio -Created and outlined account management processes for new team members to take over accounts efficiently -Trained team members in account management processes, PPC tactics, and Excel analysis -Assisted sales in closing new business by walking prospective clients through audits of their accounts -Networked with known PPC influencers to bring in new ideas to help grow agency, which resulted in more defined goals for PPC dept. profitability and a clear pricing model -Vetted and purchased PPC management tools to scale processes

• SEM Manager

  • Feb 2016 - Aug 2016

  San Antonio, Texas Area -Creating profitable SEM strategies and improving ROI for clients in ecommerce and lead generation verticals -Creating understanding of client business models through discovery calls -Communicating SEM results to clients with regular reporting, phone meetings, and in-person meetings -Contributing to company blog on search marketing topics -Leading paid online marketing efforts in Google AdWords, Bing Ads, Facebook Advertising, LinkedIn advertising, and AdRoll… Show more -Creating profitable SEM strategies and improving ROI for clients in ecommerce and lead generation verticals -Creating understanding of client business models through discovery calls -Communicating SEM results to clients with regular reporting, phone meetings, and in-person meetings -Contributing to company blog on search marketing topics -Leading paid online marketing efforts in Google AdWords, Bing Ads, Facebook Advertising, LinkedIn advertising, and AdRoll retargeting -Collaborating with account managers on overall client strategies



HawkSEM

• United States
• Advertising Services
• 1 - 100 Employee

• SEM Manager

  • Jul 2015 - Jan 2016

  Los Angeles, California -Managed strategy, execution, and optimization for paid SEM campaigns for over 20 clients in B2B and B2C spaces -Grew client ROI by going beyond routine analysis and suggesting/executing opportunities for dynamic display remarketing, RLSA, Customer Match, and Dynamic Search Ads -Communicated SEM results to clients with regular reporting, email, and phone calls -Collaborated with clients and designers on creating landing pages for SEM campaigns, initiated A/B testing into design… Show more -Managed strategy, execution, and optimization for paid SEM campaigns for over 20 clients in B2B and B2C spaces -Grew client ROI by going beyond routine analysis and suggesting/executing opportunities for dynamic display remarketing, RLSA, Customer Match, and Dynamic Search Ads -Communicated SEM results to clients with regular reporting, email, and phone calls -Collaborated with clients and designers on creating landing pages for SEM campaigns, initiated A/B testing into design process -Led clients' online marketing efforts in Google AdWords, Bing Ads, Facebook Advertising, LinkedIn advertising, and AdRoll retargeting Show less



World Car Auto Group

• United States
• Motor Vehicle Manufacturing
• 1 - 100 Employee

• Digital Marketing Analyst

  • Jun 2014 - Jul 2015

  San Antonio, Texas Area -Leading Google AdWords, Bing ads, and Facebook campaign strategies -Created integrated online marketing strategies to drive leads at higher efficiency and volume -Analyzing efforts throughout whole business to measure success of online marketing initiatives -Building following across multiple social media platforms (Facebook, Twitter, Google+, others) -Driving engagement across multiple social platforms -Altering social media strategy in response to analytics and trending topics