Celeste Wing Chi Tsang

Newsletter Writer and Marketing Executive at Substack
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Contact Information
us****@****om
(386) 825-5501
Location
HK
Languages
  • Cantonese Native or bilingual proficiency
  • English Full professional proficiency
  • Mandarin Native or bilingual proficiency
  • Korean Elementary proficiency

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Experience

    • United States
    • Online Audio and Video Media
    • 200 - 300 Employee
    • Newsletter Writer and Marketing Executive
      • Sep 2020 - Present

      • Research, plan and write newsletters about creativity, writing, productivity and mental wellbeing with 33% average open rate and 10% average click-to-open rate • Network and interview international artists for the Interview with an artist series, on their creative process, inspiration and advice for aspiring artists • Create and organize content calendar for newsletter • Research, plan and write newsletters about creativity, writing, productivity and mental wellbeing with 33% average open rate and 10% average click-to-open rate • Network and interview international artists for the Interview with an artist series, on their creative process, inspiration and advice for aspiring artists • Create and organize content calendar for newsletter

  • Self-Employed
    • Hong Kong SAR
    • Creative Writer and Social Media Manager
      • Aug 2018 - Present

      • Increase Instagram followers by 182% in 12 months • Manage social media account from beginning to end, from brainstorming, strategy, posting to analysis • Create and organize content calendar for social media • Execute signature writing style and maintain a consistent tone and manner on social media • Increase Instagram followers by 182% in 12 months • Manage social media account from beginning to end, from brainstorming, strategy, posting to analysis • Create and organize content calendar for social media • Execute signature writing style and maintain a consistent tone and manner on social media

    • Operation and Sales Assistant
      • Jun 2022 - Present

      - Support Sales team on handling returned invoice and issuing invoice on EDI system and Google Drive - Support Operation team to print labels, posters and other ad hoc tasks - Coordinate and liaise with external vendors including printing vendors to ensure packing supplies and labels arrive on time - Work closely with internal teams to ensure smooth operation of delivery - Support any ad hoc tasks assigned - Support Sales team on handling returned invoice and issuing invoice on EDI system and Google Drive - Support Operation team to print labels, posters and other ad hoc tasks - Coordinate and liaise with external vendors including printing vendors to ensure packing supplies and labels arrive on time - Work closely with internal teams to ensure smooth operation of delivery - Support any ad hoc tasks assigned

    • Copywriter
      • May 2021 - Oct 2022

      • Brainstorm, write and edit articles • Write website copy, social media captions and ads for fashion, lifestyle and wellness brands • Optimize published articles • Brainstorm, write and edit articles • Write website copy, social media captions and ads for fashion, lifestyle and wellness brands • Optimize published articles

    • Hong Kong
    • Retail Apparel and Fashion
    • 400 - 500 Employee
    • Merchandising Clerk
      • Mar 2019 - Feb 2020

      • Followed up on lab dips, fabric, garment and trim samples • Communicated with factories about samples and acted as a bridge between factories and client J Jill • Created spreadsheets to organize requests and comments of samples from client • Created spreadsheets to analyze after each season • Followed up on lab dips, fabric, garment and trim samples • Communicated with factories about samples and acted as a bridge between factories and client J Jill • Created spreadsheets to organize requests and comments of samples from client • Created spreadsheets to analyze after each season

    • China
    • Non-profit Organizations
    • 100 - 200 Employee
    • Assistant Art Teacher
      • Oct 2018 - Mar 2019

      • Organized and managed attendance and student art works • Interacted with students and kept them on task, interacted with students, assisted those who needed help with artwork and addressed behavioural issues • Identified unique student needs and collaborate with the art teacher to address their needs and improve instructional practices • Supervised students and paid attention to student safety • Organized and managed attendance and student art works • Interacted with students and kept them on task, interacted with students, assisted those who needed help with artwork and addressed behavioural issues • Identified unique student needs and collaborate with the art teacher to address their needs and improve instructional practices • Supervised students and paid attention to student safety

  • The Fabrick Lab
    • Hong Kong SAR
    • Intern
      • Sep 2018 - Nov 2018

      • Researched inspiration for art projects • Created PowerPoint presentations for art projects • Assisted in any administration and ad hoc tasks • Researched inspiration for art projects • Created PowerPoint presentations for art projects • Assisted in any administration and ad hoc tasks

  • Airland
    • Hong Kong SAR
    • Research And Design Intern
      • Jun 2015 - Aug 2015

Education

  • Technological and Higher Education Institute of Hong Kong
    Bachelor of Arts - BA, Fashion Design
    2013 - 2017

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