Celeste Wing Chi Tsang
Newsletter Writer and Marketing Executive at Substack- Claim this Profile
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Cantonese Native or bilingual proficiency
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English Full professional proficiency
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Mandarin Native or bilingual proficiency
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Korean Elementary proficiency
Topline Score
Bio
Experience
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Substack
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United States
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Online Audio and Video Media
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200 - 300 Employee
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Newsletter Writer and Marketing Executive
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Sep 2020 - Present
• Research, plan and write newsletters about creativity, writing, productivity and mental wellbeing with 33% average open rate and 10% average click-to-open rate • Network and interview international artists for the Interview with an artist series, on their creative process, inspiration and advice for aspiring artists • Create and organize content calendar for newsletter • Research, plan and write newsletters about creativity, writing, productivity and mental wellbeing with 33% average open rate and 10% average click-to-open rate • Network and interview international artists for the Interview with an artist series, on their creative process, inspiration and advice for aspiring artists • Create and organize content calendar for newsletter
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Self-Employed
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Hong Kong SAR
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Creative Writer and Social Media Manager
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Aug 2018 - Present
• Increase Instagram followers by 182% in 12 months • Manage social media account from beginning to end, from brainstorming, strategy, posting to analysis • Create and organize content calendar for social media • Execute signature writing style and maintain a consistent tone and manner on social media • Increase Instagram followers by 182% in 12 months • Manage social media account from beginning to end, from brainstorming, strategy, posting to analysis • Create and organize content calendar for social media • Execute signature writing style and maintain a consistent tone and manner on social media
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Nippon Ichiba Hong Kong Limited
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Hong Kong SAR
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Operation and Sales Assistant
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Jun 2022 - Present
- Support Sales team on handling returned invoice and issuing invoice on EDI system and Google Drive - Support Operation team to print labels, posters and other ad hoc tasks - Coordinate and liaise with external vendors including printing vendors to ensure packing supplies and labels arrive on time - Work closely with internal teams to ensure smooth operation of delivery - Support any ad hoc tasks assigned - Support Sales team on handling returned invoice and issuing invoice on EDI system and Google Drive - Support Operation team to print labels, posters and other ad hoc tasks - Coordinate and liaise with external vendors including printing vendors to ensure packing supplies and labels arrive on time - Work closely with internal teams to ensure smooth operation of delivery - Support any ad hoc tasks assigned
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Copywriter
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May 2021 - Oct 2022
• Brainstorm, write and edit articles • Write website copy, social media captions and ads for fashion, lifestyle and wellness brands • Optimize published articles • Brainstorm, write and edit articles • Write website copy, social media captions and ads for fashion, lifestyle and wellness brands • Optimize published articles
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Newtimes Group of Companies
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Hong Kong
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Retail Apparel and Fashion
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400 - 500 Employee
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Merchandising Clerk
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Mar 2019 - Feb 2020
• Followed up on lab dips, fabric, garment and trim samples • Communicated with factories about samples and acted as a bridge between factories and client J Jill • Created spreadsheets to organize requests and comments of samples from client • Created spreadsheets to analyze after each season • Followed up on lab dips, fabric, garment and trim samples • Communicated with factories about samples and acted as a bridge between factories and client J Jill • Created spreadsheets to organize requests and comments of samples from client • Created spreadsheets to analyze after each season
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HKFYG
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China
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Non-profit Organizations
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100 - 200 Employee
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Assistant Art Teacher
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Oct 2018 - Mar 2019
• Organized and managed attendance and student art works • Interacted with students and kept them on task, interacted with students, assisted those who needed help with artwork and addressed behavioural issues • Identified unique student needs and collaborate with the art teacher to address their needs and improve instructional practices • Supervised students and paid attention to student safety • Organized and managed attendance and student art works • Interacted with students and kept them on task, interacted with students, assisted those who needed help with artwork and addressed behavioural issues • Identified unique student needs and collaborate with the art teacher to address their needs and improve instructional practices • Supervised students and paid attention to student safety
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The Fabrick Lab
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Hong Kong SAR
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Intern
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Sep 2018 - Nov 2018
• Researched inspiration for art projects • Created PowerPoint presentations for art projects • Assisted in any administration and ad hoc tasks • Researched inspiration for art projects • Created PowerPoint presentations for art projects • Assisted in any administration and ad hoc tasks
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Airland
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Hong Kong SAR
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Research And Design Intern
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Jun 2015 - Aug 2015
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Education
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Technological and Higher Education Institute of Hong Kong
Bachelor of Arts - BA, Fashion Design