Experience

Freshersworld.com

• India
• Staffing and Recruiting
• 700 & Above Employee

• Director - Media Sales and Branding Solutions

  • Jan 2011 - Present

  Freshersworld.com is the leading job portal in India and below are the key points to know who we are: - India’s First, Most Trafficked & No 1 Portal dedicated to Fresher Graduates - 12 Years of constant support to the consultants, graduates & Corporates - 40 million page views per month - 4.2 million + Registered Users - 250K Page visits a Day (Highest for any Career Portal) - 860K+ Facebook Fans (Highest for any Career Portal) - 5000+ Campus are in touch with Freshersworld.com - 6000+ companies have partnered with Freshersworld.com - 100 top companies in Asia, Red Herring My role and responsibilities involved: - Over 10 years’ experience in Agency & Ad Network handling, Key Account Management and Client Relationship Management across India - Digital Media Planning for Freshersworld.com. - Responsible for Handling Inventories for Agencies and other key clients - Hands on experience in DFP & Analytics - Manage online branding, communications and campaigns through the clients website, email marketing, building the online community, attracting new customers, search engine optimization, and search marketing. - Making use of over 40 Million Page views a month for clients who are in need of Branding, Visibility and Awareness. - Strategizing & co-ordinating with Marketing & Programming to maximize revenue on the portal, by providing innovative solutions(PPC,CPM, CPS, CPV, CPA) to the Clients as well as agencies. - Identifying and exploring Education/ Youth Segment/ 18-26 Age group sector PAN India. - E-mail Marketing, Banner Campaign Advertisement Agency dealing, Media Planning, Client Servicing. - Monitoring Campaigns & Reporting - Developing and executing a digital marketing strategy to drive brand awareness and generate leads Show less



HCL Infosystems Ltd.

• India
• Information Technology & Services
• 700 & Above Employee

• Sr. Marketing Consultant

  • Jan 2007 - Dec 2010

  - Expert in Digital Marketing Channels like Search Engine Optimization, Social Media Optimization, Online Reputation Management, Video Marketing, Affiliate Marketing, Brand Management, Traffic Analysis, Alexa Ranking Analysis, Email Marketing, Search Engine Marketing (Ads Optimization, Landing Page Optimization, A/B Testing) - Online Brand Marketing & Management - Digital Plan Strategy to sell electronic HCL product like Laptop, Tablet & Desktop on Amazon, Flipkart, Ebay, Snapdeal, Shopclues, etc - Manage HCL Care corporate websites - Manage domain renewal & domain hosting - Interaction with Website Development & Website Design Team to make the website user as well as search engine friendly - Update ASP (Authorize Service Partners) & Service Center List over live website - Online Reputation Management - Video Marketing Strategies Show less



LYCOS

• India
• Technology, Information and Internet
• 100 - 200 Employee

• Marketing Specialist

  • Nov 2002 - Dec 2006

  Analytical review of traffic flow and improve the site further for the targeted audience. Creating and implementing On-Page SEO strategies like - Conducting Initial Site analysis & Business Analysis - Competitor Analysis - Keyword Research Analysis - Header, Alt tags, content optimization and Internal Linking Structure - Creation of customized robots.txt, error page, static & xml sitemaps, rdf files - Verifying websites in Search Engine’s Webmaster Tools - Performing SEO Audit and preparing On-going implementations and suggestions. - Synchronize Rankings-Traffic-Sales. - Coordinate with cross teams to get the SEO changes implemented Show less