Renz Michael Lalic

Digital Strategist, Senior Associate 3 at ALPAS Consultancy
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Contact Information
us****@****om
(386) 825-5501
Location
Calabarzon, Philippines, PH

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Experience

    • Philippines
    • Public Relations and Communications Services
    • 1 - 100 Employee
    • Digital Strategist, Senior Associate 3
      • Jun 2023 - Present

    • Philippines
    • Advertising Services
    • 1 - 100 Employee
      • Mar 2023 - Jun 2023

      ‣ Project Management: Ensure that all project requirements are met within the designated timeline and budget and keep track of project progress and provide updates to the client and internal team.‣ Skillfully mentors newly hired account executives, providing comprehensive training in internal processes, project management, and client servicing to ensure success within the Client Relations department.‣ Quality Assurance: Ensure that all deliverables are of high quality and adhere to the client's brand guidelines and foster open communication between departments for seamless project execution.‣ Social Media Management and Data Analysis: Develop strategies that align with the client's marketing goals, monitor and analyze social media metrics to optimize performance and drive engagement further, and create and manage social media content calendar and reports.‣ Client Servicing: Act as the primary point of contact for the client, providing regular updates on project progress and managing client expectations, and providing solutions to any issues that may arise.‣ Successfully led projects for notable brand partners, including The Medical City, Unilab, Mount Grace Hospitals, Australia Awards, Bayer CropScience, Conti's Bakeshop and Restaurant, Foundever (formerly Sitel Group), RelianceUnited, International Rice Research Institute, and more.‣ Award-winning projects: earned prestigious accolades from prominent award-giving bodies for leading successful projects, including recognition from the public relations industry through Anvil Awards, Quill Awards, and the international award-giving body for PR innovations, Stevie Awards. Show less

      • Oct 2021 - Mar 2023

      ‣ Project Management: Ensure that all project requirements are met within the designated timeline and budget and keep track of project progress and provide updates to the client and internal team.‣ Quality Assurance: Ensure that all deliverables are of high quality and adhere to the client's brand guidelines and foster open communication between departments for seamless project execution.‣ Social Media Management and Data Analysis: Develop strategies that align with the client's marketing goals, monitor and analyze social media metrics to optimize performance and drive engagement further, and create and manage social media content calendar and reports.‣ Client Servicing: Act as the primary point of contact for the client, providing regular updates on project progress and managing client expectations and providing solutions to any issues that may arise.‣ Successfully led projects for notable brand partners, including The Medical City, Unilab, Mount Grace Hospitals, Australia Awards, Bayer CropScience, Conti's Bakeshop and Restaurant, Foundever (formerly Sitel Group), RelianceUnited, International Rice Research Institute, and more.‣ Award-winning projects: earned prestigious accolades from prominent award-giving bodies for leading successful projects, including recognition from the public relations industry through Anvil Awards, Quill Awards, and the international award-giving body for PR innovations, Stevie Awards. Show less

    • Music
    • 1 - 100 Employee
    • Online Content Producer
      • Jul 2021 - 2022

      Create daily social media content under its non-music channel, MetroViral PH across Facebook, YouTube and Instagram. In charge of all editing for both photo and video across platforms. Create daily social media content under its non-music channel, MetroViral PH across Facebook, YouTube and Instagram. In charge of all editing for both photo and video across platforms.

    • United States
    • Outsourcing and Offshoring Consulting
    • 700 & Above Employee
    • Teammate
      • Feb 2021 - Jul 2021

      Handles a food delivery campaign based in United States, Canada and Australia under Customer Support line. Address concerns of customers from delivery live order, account management and processing of compensations. Handles a food delivery campaign based in United States, Canada and Australia under Customer Support line. Address concerns of customers from delivery live order, account management and processing of compensations.

    • Philippines
    • IT Services and IT Consulting
    • 700 & Above Employee
    • Customer Service Representative
      • Aug 2020 - Jan 2021

      handled 3 different line of business: home phone, internet and TV services of Canadian customers. Ranges from billing concerns to technical support for satellite TV. Skilled in upselling services and retention. handled 3 different line of business: home phone, internet and TV services of Canadian customers. Ranges from billing concerns to technical support for satellite TV. Skilled in upselling services and retention.

  • WeFund Lending Corporation
    • Taguig, National Capital Region, Philippines
    • Social Media Specialist
      • Jun 2020 - Aug 2020

      Created and organized social media content from photos to videos that are scheduled weekly. Generate weekly reports by also assessing the analytics retrieved from the social media platforms. Writes content for the service's website as well as graphic materials needed for running advertisements through different channels. Created and organized social media content from photos to videos that are scheduled weekly. Generate weekly reports by also assessing the analytics retrieved from the social media platforms. Writes content for the service's website as well as graphic materials needed for running advertisements through different channels.

  • RS Borja Enterprises
    • Taytay, Calabarzon, Philippines
    • Graphic Designer
      • Feb 2019 - Mar 2020

      Worked as a Freelance Graphic Designer by creating designs for invitations (theme-specific), tarpaulins, and other graphic materials. Also worked as an Event Host and Singer under the same business. Worked as a Freelance Graphic Designer by creating designs for invitations (theme-specific), tarpaulins, and other graphic materials. Also worked as an Event Host and Singer under the same business.

    • Philippines
    • Advertising Services
    • 1 - 100 Employee
    • Creative Intern
      • Jan 2020 - Feb 2020

      Create copywriting scripts for commercials, and edit visuals for presentations. Create copywriting scripts for commercials, and edit visuals for presentations.

    • India
    • Outsourcing and Offshoring Consulting
    • 700 & Above Employee
    • Associate
      • Apr 2018 - Jan 2019

      Airline Reservations Account Book, modify and cancel ticket reservations from U.S. customers Airline Reservations Account Book, modify and cancel ticket reservations from U.S. customers

    • France
    • Outsourcing and Offshoring Consulting
    • 700 & Above Employee
    • Customer Service Representative
      • May 2017 - Feb 2018

      Hotel Reservations Account Book, modify and cancel hotel bookings from US customers Hotel Reservations Account Book, modify and cancel hotel bookings from US customers

Education

  • University of the Philippines Open University
    Professional Teaching Certificate
    2022 - 2023
  • Pamantasan ng Lungsod ng Marikina
    Bachelor of Arts - BA, Communication, General
    2016 - 2020
  • ACLC College
    Bachelor of Science - BS, Entrepreneurship/Entrepreneurial Studies
    2015 - 2016

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