Melissa Papavero

Junior Marketing Specialist at Global Pharmacies Partner Health
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Contact Information
us****@****om
(386) 825-5501
Location
Milan, Lombardy, Italy, IT

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Bio

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Credentials

  • 100% Advanced Programmatic
    Havas Media Group
    Oct, 2019
    - Nov, 2024
  • Winter School: "L'ISIS e le nuove forme di jihadismo"
    ISPI - Istituto per gli Studi di Politica Internazionale
    Feb, 2019
    - Nov, 2024
  • Google Digital Training
    Google
    Nov, 2018
    - Nov, 2024

Experience

    • Italy
    • Pharmaceutical Manufacturing
    • 1 - 100 Employee
    • Junior Marketing Specialist
      • Aug 2020 - Present

      Operational Marketing: • Planning of Marketing Strategies aiming to increase both sales and brand awareness • Development of POS Materials to be placed in the Pharmacy Channel • Coordination of Advertising initiatives and Trainings Trade Marketing: • Management of analytics tools to analyse and monitor trends and results of Marketing Campaigns Field Force Support: • Providing information and tools to the Sales Force with the ultimate goal of supporting and increasing the sell-in Show less

    • United States
    • Advertising Services
    • 700 & Above Employee
    • Junior Programmatic Trader Intern
      • Sep 2019 - Jan 2020

      Programmatic Campaign Management: ∙ Daily Campaign Pacing Adjustments to deliver campaign Budgets and Ordered Units; ∙ Daily Campaign Optimization by using Business Intelligence tools and Excel based Data Analysis; ∙ Weekly Analysis of Top Performing Domains; DSP: DV360 ∙ Daily Reporting Updates for Senior Traders; ∙ Weekly Reports to Agency Partners; ∙ Weekly Reports of Management Statistics for their campaigns (performance, pacing, etc...); ∙ Analysis of Customer Segments; ∙ Ad Hoc Reporting requested by Senior Traders; ∙ Commercial PPTs Creation; Report tools: DV360, Excel, PPT Show less

Education

  • Università IULM
    Master Universitario di 1° livello, Comunicazione per le Relazioni Internazionali
    2018 - 2019
  • SSML Carlo Bo
    Laurea, Interpretazione e traduzione
    2014 - 2018
  • Liceo Galileo Galilei Voghera
    Diploma, Liceo Linguistico a Sperimentazione Scientifica
    2009 - 2014

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