Jeff Davenport

Product Manager at OzTAM Pty Ltd
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Contact Information
us****@****om
(386) 825-5501
Location
Sydney, New South Wales, Australia, AU

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Credentials

  • Advanced Product Marketing
    LinkedIn
    Aug, 2020
    - Nov, 2024
  • Product Management: Building a Product Roadmap
    LinkedIn
    Jul, 2020
    - Nov, 2024
  • Transitioning to Product Management
    LinkedIn
    Jul, 2020
    - Nov, 2024

Experience

  • OzTAM Pty Ltd
    • Australia
    • Market Research
    • 1 - 100 Employee
    • Product Manager
      • Jan 2021 - Present

      In a world-leading approach, OzTAM’s Video Player Measurement (VPM) product measures minute-by-minute census-level data, providing a highly detailed and granular view of how Australians are consuming BVOD & Live CTV. As Product Manager for VPM, I own, develop, promote and commercialise VPM as an OzTAM product, contributing to OzTAM's Total TV database, VOZ. I work closely with the product leads for Nine Now, Ten Play, Seven Plus, ABC iView, SBS on Demand & Foxtel Now/Go/Kayo to accurately measure their audience behaviour. Show less

  • Massachusetts Institute of Technology
    • United States
    • Higher Education
    • 700 & Above Employee
    • Digital Transformation Study - Professional Education
      • Jul 2018 - Jun 2020

      Learning the history and application of transformative technologies including blockchain, artificial intelligence, cloud computing, IoT, and cybersecurity as well as the implications of employing digitalization. Learning the history and application of transformative technologies including blockchain, artificial intelligence, cloud computing, IoT, and cybersecurity as well as the implications of employing digitalization.

  • Rubicon Project
    • United States
    • Technology, Information and Internet
    • 1 - 100 Employee
    • Programmatic Account Director
      • Jan 2017 - Apr 2018

      • Responsible for delivering programmatic advertising revenue for key Australian publishing clients: RealEstate AU, eBay, Daily Mail & InMobi • Upsold all key clients into multiple integration types; Header Bidding, EDBA, A9 and XAPI, increasing revenue for these clients as well as for Rubicon • Responsible for delivering programmatic advertising revenue for key Australian publishing clients: RealEstate AU, eBay, Daily Mail & InMobi • Upsold all key clients into multiple integration types; Header Bidding, EDBA, A9 and XAPI, increasing revenue for these clients as well as for Rubicon

  • Seven West Media
    • Australia
    • Broadcast Media Production and Distribution
    • 700 & Above Employee
    • Digital Product Lead - Rio Olympics Platform
      • May 2016 - Dec 2016

      • Product management of the bespoke Seven Olympics 2016 view streaming app & service. • Delivery & management of all commercial digital sponsorships across all Seven Rio Olympics platforms; website, app, video, display and commercial content integration • Analysis and delivery of daily client reporting, including consultation with internal teams & advertisers to optimise campaign pacing • Product management of the bespoke Seven Olympics 2016 view streaming app & service. • Delivery & management of all commercial digital sponsorships across all Seven Rio Olympics platforms; website, app, video, display and commercial content integration • Analysis and delivery of daily client reporting, including consultation with internal teams & advertisers to optimise campaign pacing

  • Guvera
    • Entertainment
    • 1 - 100 Employee
    • Product Strategy Director
      • Jun 2015 - May 2016

      • Commercialisation of the Guvera mobile and desktop music application • Integration of clients' display advertising, content, eCommerce solutions and video into the music streaming environment • Drove commercialisation of the Guvera 3.0 app update via sales collateral creation and presenting the national agency roadshow to agency heads in Sydney, L.A. & Moscow • Commercialisation of the Guvera mobile and desktop music application • Integration of clients' display advertising, content, eCommerce solutions and video into the music streaming environment • Drove commercialisation of the Guvera 3.0 app update via sales collateral creation and presenting the national agency roadshow to agency heads in Sydney, L.A. & Moscow

  • News Corp
    • Technology, Information and Media
    • 700 & Above Employee
    • Video Product Manager - Commercial
      • May 2014 - Jun 2015

      • Agency & programmatic commercialisation and yield maximisation of short & long form video advertising products across the News network of sites • Increased video advertising sell through rate from 43% to 100% over 6 months via sales team training & campaign optimisation • Agency & programmatic commercialisation and yield maximisation of short & long form video advertising products across the News network of sites • Increased video advertising sell through rate from 43% to 100% over 6 months via sales team training & campaign optimisation

  • Nine
    • Australia
    • Broadcast Media Production and Distribution
    • 700 & Above Employee
    • Head of Strategic Partners
      • Jan 2013 - May 2014

      • Manage the strategic partners team, driving the relationships with clients and all internal stakeholders; editorial, ad operations, media sales & legal • Generate revenue for key long-term commercial partners; eBay, RealEstate, CarSales & Seek • Sourced, negotiated and signed the largest strategic partner contract to date, with RealEstate.com.au • Manage the strategic partners team, driving the relationships with clients and all internal stakeholders; editorial, ad operations, media sales & legal • Generate revenue for key long-term commercial partners; eBay, RealEstate, CarSales & Seek • Sourced, negotiated and signed the largest strategic partner contract to date, with RealEstate.com.au

  • Telstra
    • Australia
    • Telecommunications
    • 700 & Above Employee
    • Head of Sales Strategy - Entertainment & Lifestyle Sites
      • May 2009 - Dec 2012

      • Management of the entertainment & lifestyle digital sales strategy team • Commercialisation of entertainment & lifestyle sites, by proactively identifying digital advertising opportunities, presenting these to market alongside the sales team, as well as supporting their response to brief process • Management of the entertainment & lifestyle digital sales strategy team • Commercialisation of entertainment & lifestyle sites, by proactively identifying digital advertising opportunities, presenting these to market alongside the sales team, as well as supporting their response to brief process

  • Fairfax Media
    • Australia
    • Online Media
    • 700 & Above Employee
    • Market Development Executive – Sydney Morning Herald & Lifestyle Sites
      • May 2007 - Apr 2009

      • Create new revenue opportunities by driving market-first digital advertising product development, implementation & site sponsorship • Successfully launched Fairfax’s first youth property, TheVine.com.au’s commercial product suite, by achieving sponsorship sell-through of 100% for the first 2 quarters post-launch • Create new revenue opportunities by driving market-first digital advertising product development, implementation & site sponsorship • Successfully launched Fairfax’s first youth property, TheVine.com.au’s commercial product suite, by achieving sponsorship sell-through of 100% for the first 2 quarters post-launch

Education

  • Massachusetts Institute of Technology
    Digital Transformation, Information Technology
    2019 - 2020
  • Victoria University of Wellington
    Bachelor of Commerce - BCom, Marketing
    2000 - 2004
  • Victoria University of Wellington
    Bachelor of Arts - BA, Communication and Media Studies
    2000 - 2004

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