Michelle Sagan, CDMP, PCM
Senior Manager of Communications at National Down Syndrome Society- Claim this Profile
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English Native or bilingual proficiency
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Spanish Native or bilingual proficiency
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Bio
Credentials
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Certified Digital Marketing Professional
Digital Marketing InstituteAug, 2021- Nov, 2024
Experience
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National Down Syndrome Society
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United States
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Non-profit Organizations
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1 - 100 Employee
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Senior Manager of Communications
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Jul 2022 - Present
• Crafting and executing effective communications campaigns to promote NDSS' work, values, principles, and mission • Working to continue to position NDSS as a thought leader on digital channels and through traditional media exposure• Identifying high-impact opportunities to increase the visibility of the organization • Supporting revenue generation by developing and implementing digital fundraising strategies, including giving days, campaigns, and donation page/website optimization• Generating strategies for growing the organization's email list and consistently improving conversion of email subscribers to active supporters• Cultivating and maintaining relationships with influencers and media contacts • Overseeing the maintenance of the NDSS website content, while utilizing data to drive and maximize engagement• Tracking and monitoring the success of communications and refine strategy as needed using analytics• Write and/or edit digital content, maintaining a publishing calendar and supporting communications strategies• Implementing strategies that highlight NDSS mission and impact• Effectively managing a team of staff, guiding and supporting their efforts in service of NDSS’ communications goals• Overseeing and completing a website overhaul• Overseeing and directing effective social media strategy and campaigns Show less
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Manager of Digital Media
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Mar 2020 - Jul 2022
• Crafting and implementing high-impact and effective social media campaigns for promoting NDSS' work, values, principles, and mission online• Generating strategies for growing the NDSS email list and increasing NDSS constituency and donors• Cultivating and maintaining relationships with social media influencers who align with the NDSS mission• Managing and maintaining the NDSS website content and revamping NDSS website strategy• Tracking and monitoring the success of social media and online engagement/development initiatives to help determine the impact• Helping refine and implement new social and email strategy using analytics• Writing and editing social content, maintaining a publishing calendar and post social media content to all channels• Overseeing the growth of NDSS' newest social channel on TikTok• Managing all aspects of media inquirie, interviews and all media monitoring• Working alongside other communications team members to help with communications edits, content graphics, releases and more• Serving as NDSS' media contact and managing our presence in the media including but not limited to speaking to the media, drafting talking points, coordinating and securing interviews and outreach Show less
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Buddy Walk Program Manager
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Aug 2017 - Mar 2020
· Acting as primary contact and spokesperson for the International Buddy Walk® with 250+ Buddy Walk® Organizers and the general public and working in collaboration with the NDSS Inclusive Health & Sport division· Overseeing and creating program budgets and revenue goals· Communicating with Event Organizers for collection of their Buddy Walk® contribution and maintaining spreadsheets reflecting the donations and national funds received· Assisting with creation of and providing technical support for on-line fundraising and registration websites (using Classy) for events· Handling creation and fulfillment of Walk materials and marketing collateral sent to Buddy Walk® organizers (PSAs, special logos, etc.)· Creating and editing content for the Buddy Walk® website through WordPress· Managing the growth and content of social media for Buddy Walk® Instagram, Twitter and Facebook· Attending as many Walk events as necessary to show appreciation of efforts and to speak of our mission· Overseeing the growth of the program as a whole in terms of participation, fundraising and retention· Planning and overseeing fundraising and logistics for the annual Buddy Walk® conference and NYC Buddy Walk® which bring together over 2,000 people from across the country· Managing external partnerships with Down syndrome affiliates across the country and serving as one of the main contacts in the organization· Managing sponsorship and national partnerships through the Buddy Walk Program under the Inclusive Health & Sport umbrella· Creating Inclusive Health & Sport initiatives, with a fundraising component, involving partnering with local athletes to lead inclusive sports clinics around the country· Maintaining corporate and local relationships to grow the Walk and Inclusive Health & Sport initiatives· Aiding the Communications team with content creation and email marketing to grow revenue dollars and loyal following Show less
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Kids Enjoy Exercise Now - KEEN USA
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United States
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Non-profit Organizations
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1 - 100 Employee
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Sports Program Manager
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Jan 2017 - Present
• Managing the logistics and implementation for the launch of a new VA based sports program for kids and young adults with disabilities • Attending KEEN programs in D.C., MD and VA ensuring each program runs smoothly and successfully. In charge of handling any issues with facility management or questions from parents at each site • Handling administrative duties, such as providing food, sports equipment, orientation materials and emergency info as needed • Serving as a the main point of contact for the Arlington program to parents and the community • Updating volunteer lists and parent contact info and managing local and corporate volunteerism relationships • Conducting outreach in the community to connect volunteers and families • Assist with any new program launches and change management processes • Coordinating with KEEN employees to foster health and sport grants Show less
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Advisory Board
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United States
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Research Services
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500 - 600 Employee
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Strategic Marketing Coordinator
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Oct 2016 - Aug 2017
• Assisting the CMO, VP of Communications and Chief of Staff with schedule management, team building and marketing campaigns • Coordinating internal meetings related to marketing strategy and operations • Acting as internal and external liaison for several departments in the firm while serving as a representative of the leadership team • Preparing team members for visits with trip preparation and market research in the healthcare industry • Assisting team with tracking key performance metrics and re-branding • Creating and editing press releases and pitches, primarily to highlight ABC's Community Impact division • Working closely across departments with Communications, Public Relations, and Marketing • Planning events for the Marketing department and assisting with change management initiatives after the acquisition Show less
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Zengo Cycle
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Wellness and Fitness Services
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1 - 100 Employee
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Assistant
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Jul 2016 - Apr 2017
-Managed the guest experience at this local cycle studio -Checked guests in and conducted tours for new guests -Opened and closed on various shifts making sure the studio was in proper shape -Maintained a clean environment for guests -Helped plan company team events -Work with instructors to ensure a positive experience -Managed the guest experience at this local cycle studio -Checked guests in and conducted tours for new guests -Opened and closed on various shifts making sure the studio was in proper shape -Maintained a clean environment for guests -Helped plan company team events -Work with instructors to ensure a positive experience
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Crouse Health
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United States
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Hospitals and Health Care
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700 & Above Employee
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Public Relations Intern
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Feb 2016 - May 2016
• Conducted interviews, drafed articles and took photos for internal/external communications teams • Created social media content as well as a Facebook social media campaign for the American Hospital Association's National Hospital Week • Assisted at special events with outreach as well as escorting media representatives • Updated media lists, collected news clips and created press releases • Created an Instagram and Pinterest social media plan for the hospital • Conducted interviews, drafed articles and took photos for internal/external communications teams • Created social media content as well as a Facebook social media campaign for the American Hospital Association's National Hospital Week • Assisted at special events with outreach as well as escorting media representatives • Updated media lists, collected news clips and created press releases • Created an Instagram and Pinterest social media plan for the hospital
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Love Your Melon
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United States
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Retail Apparel and Fashion
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1 - 100 Employee
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Campus Crew President and Club Founder
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Jul 2014 - May 2016
• Managed a group of 20 students called "Love Your Melon Syracuse Campus Crew" • Sold hats under the "Syracuse University Campus Crew" name in order to bring hats directly to children suffering from cancer and other life threatening diseases in the Syracuse area• Promoted the Love Your Melon brand on campus and in the Syracuse area by creating and finding innovative new ways to develop the brand on a college campus• Managed and ran donation and sales events on campus while producing content for Facebook, Instagram and Twitter• Helped sell over $30,000 in merchandise• Planned six different donation events with the Syracuse Hospital and Ronald McDonald House where group members donated hats while dressed as superheroes and made/decorated superhero capes with the children. Show less
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Public Relations and Communications Intern
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May 2014 - Jul 2014
• Traveled across the West Coast promoting Love Your Melon, a buy one give one nonprofit that donates hats to children battling cancer• Ran Facebook and Twitter for the organization • Helped event coordinator plan sales events in local communities and colleges along the West Coast• Planned and organized hospital donation events with the hospital coordinators• Served as a spokesperson to the media at events and participated in T.V. interviewsSee more at www.loveyourmelon.com Show less
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The Juice Online
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United States
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Internet News
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Sports Columnist
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Feb 2013 - Apr 2016
• Live-tweeted games and wrote articles for online-based Syracuse sports blog. http://sujuiceonline.com/ • Covered press conferences and athletes and coaches for selected feature stories • Live-tweeted games and wrote articles for online-based Syracuse sports blog. http://sujuiceonline.com/ • Covered press conferences and athletes and coaches for selected feature stories
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Meltwater
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United States
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Technology, Information and Internet
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700 & Above Employee
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Business Development Intern
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May 2015 - Feb 2016
• Worked alongside Sales Managers to assist them in prospecting leads that are prominent across traditional and social media • Mapped out and profiled a wide range of companies and organizations • Responsible for finding the most relevant people within that organization for Meltwater to approach • Kept up to date with current affairs and the sorts of organizations which may have an interest in different things being reported in the news • Worked alongside Sales Managers to assist them in prospecting leads that are prominent across traditional and social media • Mapped out and profiled a wide range of companies and organizations • Responsible for finding the most relevant people within that organization for Meltwater to approach • Kept up to date with current affairs and the sorts of organizations which may have an interest in different things being reported in the news
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St. Joseph's Hospital
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United States
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Hospitals and Health Care
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700 & Above Employee
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Public Relations and Communications Intern
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Sep 2015 - Jan 2016
• Created social media content and creative content for the hospital communications team • Assisted with planning special events and outreach a • Updated media lists, collected news clips and created press releases • Created social media plan for the hospital • Created social media content and creative content for the hospital communications team • Assisted with planning special events and outreach a • Updated media lists, collected news clips and created press releases • Created social media plan for the hospital
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Education
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2012 - 2016
Syracuse University
Bachelor’s Degree, Public Relations -
2008 - 2012
Our Lady of Good Counsel
Community
