Experience

Krupp Group

• United States
• Public Relations and Communications Services
• 1 - 100 Employee

• Director

  • Feb 2022 - Present

  - Currently oversee roster of clients ranging from women's RTW, menswear, bridal, and lifestyle brands; Current clients: Michael Stars, What Goes Around Comes Around, Rachel Antonoff, White + Warren, Charles Tyrwhitt, Melissa Shoes, Honor - Previous clients: TUMI, Rachel Comey, Sandro Paris, Libertine, Rouje, Stutterheim, Karen Millen, Pronovias, The Westside, Mack Weldon, Second Sight, APPARIS, Bella Dahl, Lia Cohen, Linder - Craft and execute seasonal press strategies to successfully platform each client - Strategically build brand awareness per client, pitch larger brand news and feature stories to target media, craft press releases per initiatives, oversee product placement pitching, product seeding initiatives, and more - Facilitate daily client communication including spearheading bi-weekly touch base calls, in-person meetings and producing monthly reports with media impressions and ad value calculations - Spearhead event production and planning for runways shows and presentations during New York Fashion Week events, one-off projects, in-store events, and more; Services include securing in-kind and monetary sponsorship partners, invitee outreach, venue scouting, etc. - Execute strategic influencer gifting programs in support of various client product launches, secured social media postings and drove traffic to brand e-comm sites and social channels - New client acquisition; craft proposals and scope of work for potential new clients - Manage team of account executives, account coordinators and assistants - Promoted to Account Manager from Senior Account Executive after less than 2 years Show less



StudioBeauty

• United States
• Public Relations and Communications Services
• 1 - 100 Employee

• Account Manager

  • May 2020 - Present

  - Oversee Influencer and VIP relations at beauty public relations agency - Execute strategic influencer and professional beauty artist organic seeding and paid programs in support of various client product launches - Secure social media postings and drive traffic to brand e-comm sites and social channels - Current clients: LoveSeen, Eva NYC, Trinny London, Paula's Choice - Create and implement seasonal press strategies to successfully platform each client - Support editorial team to strategically build brand awareness per client, pitch larger brand news and feature stories to target media, craft press releases per initiatives, product placement pitching, product seeding initiatives, and more - Facilitate daily client communication including spearheading bi-weekly touch base calls, in-person meetings and producing monthly reports with media impressions and ad value calculations Show less



Krupp Group

• United States
• Public Relations and Communications Services
• 1 - 100 Employee

• • May 2018 - Sep 2020

• • Apr 2016 - Apr 2018



Mode PR

• Greater New York City Area

• Account Manager-Menswear, Accessories and Intimates

  • Jul 2014 - Apr 2016

  - Managed a diverse roster of fashion and lifestyle clients including Assembly New York, BASERANGE, Building Block, Curriculum Vitæ, Dream Collective, Eckhaus Latta, Gräf & Lantz, Illesteva, Lauren Klassen, Lonely, Maki Oh, Minor History, ONESIXONE, Samuji, 69 - Responsible for the creating and executing personalized press strategies per client’s seasonal goals, product launches and seasonal initiatives, securing and managing product collaborations and elevating brand positioning - Successfully secured press placements including brand features, designer profiles, prominent product placements for clients - Oversaw and executed production for approximately five seasonal New York Fashion Week events, twice a year - Submitted customized weekly reports for each client, including relevant press clippings, pitching efforts and relevant updates - Developed and deepened relationships with top tier media figures, including market editors, features writers, freelance stylists and contributors Interviewed, screened and hired potential full-time employee applicants, freelancers and seasonal interns - Oversaw press sample loans and requests for all clients with assistance from Showroom Coordinator - Promoted from Showroom Coordinator to Account Manager after 4 months Show less



Tommy Bahama

• United States
• Retail Apparel and Fashion
• 700 & Above Employee

• Sales Associate

  • Jun 2013 - Jun 2014



Mode Public Relations

• Greater New York City Area

• Public Relations Intern

  • Feb 2014 - Feb 2014



Fashionably Austin

• Austin, Texas Area

• Intern

  • Jul 2012 - Feb 2014

  Develop and execute a branding strategy for Fashionably Austin including business cards, videos, and social media outlets. Represent Fashionably Austin at local fashion events including Austin Fashion Week 2012. Conduct on-camera interviews with local designers, store owners, and attendees of Austin Fashion Week. Contribute to social media presence through blogs, Facebook and Twitter. Collaborate with production team including: fashion photographers, videographer, fashion reporters Develop and execute a branding strategy for Fashionably Austin including business cards, videos, and social media outlets. Represent Fashionably Austin at local fashion events including Austin Fashion Week 2012. Conduct on-camera interviews with local designers, store owners, and attendees of Austin Fashion Week. Contribute to social media presence through blogs, Facebook and Twitter. Collaborate with production team including: fashion photographers, videographer, fashion reporters



Mode PR

• Greater New York City Area

• Public Relations Intern

  • Sep 2013 - Sep 2013

  Interned with public relations company aiding with preparation and execution of events for New York Fashion Week. Maintained order in showroom, organized inventory and designer collections accordingly. I delivered and returned select garments to clients, magazines, and designer showrooms. Ran errands for professional staff. Prepped gift bags, aided with seating and venue decoration, dressed models and directed flow of guest traffic day of shows. I corresponded with clients via email completed press tracking immediately after successful events. Participated in the S/S 2014 Rodebjer runway show, S/S 2014 Creatures of Comfort presentation, S/S 2014 Assembly New York presentation, and S/S 2014 Maki Oh presentation. Show less



Campus Activities and Student Organizations

• San Marcos, Texas

• Student Manager

  • Aug 2008 - May 2013

  Supervised a group of nine student employees overseeing the information desk and operations of an office that assists over one hundred customers daily. Coordinated projects and programs that promoted student involvement, leadership development and school pride. Assisted with on-campus solicitation through reservations data system and upholding university policies. Over saw new student employee hiring process including creating job posts, interviews, and employee training. Led monthly staff meetings and office retreats incorporating business and customer service philosophies. Collaborated with professional staff, managers and deans of other departments via email and phone. Served on various committees including search committees hiring for high profile administrators Show less



Ulta Beauty

• United States
• Retail
• 700 & Above Employee

• Tasker/Cashier

  • May 2011 - Aug 2011

  Worked closely with Merchandising Manager through shadowing daily tasks and responsibilities. Participated in the opening of new store by setting up displays and contributing to the store grand opening. Assisted with receiving weekly shipment of merchandise to ensure store productivity. Assembled promotional visual stands and replaced advertisements weekly. Worked closely with Merchandising Manager through shadowing daily tasks and responsibilities. Participated in the opening of new store by setting up displays and contributing to the store grand opening. Assisted with receiving weekly shipment of merchandise to ensure store productivity. Assembled promotional visual stands and replaced advertisements weekly.



ALDO Group

• Canada
• Retail
• 700 & Above Employee

• Sales Associate

  • Feb 2009 - Aug 2010

  Performed high level of customer service though working individually with customers. Generated sales of merchandise through product awareness and strategic merchandise promotion. Maintained understanding of promotions and products through monthly product awareness meetings. Assisted in floor moves, merchandising and display maintenance Performed high level of customer service though working individually with customers. Generated sales of merchandise through product awareness and strategic merchandise promotion. Maintained understanding of promotions and products through monthly product awareness meetings. Assisted in floor moves, merchandising and display maintenance