Sammi Raley

Public Relations Strategist at NEAT: The Agency
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Contact Information
us****@****om
(386) 825-5501
Location
Dallas-Fort Worth Metroplex
Languages
  • English -

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Experience

    • United States
    • Advertising Services
    • 1 - 100 Employee
    • Public Relations Strategist
      • Oct 2023 - Present

      • Craft overall PR strategy, and in-depth media strategy for a portfolio of managed accounts• Build strong client relationships and be POC for all clients• Meet clients' needs in terms of tasks and results • Oversee and develop PR timelines and plans • Identify opportunities to grow current accounts, or to onboard new accounts• Successfully secure media coverage through effective communication and relationship-building with journalists and media professionals• Draft and distribute compelling pitches to generate media coverage and increase brand awareness• Draft and distribute informative press releases to effectively communicate key messages to target audiences• Develop and maintain accurate media lists to effectively target relevant journalists and media outlets• Communicate with clients during client calls to ensure project objectives and deliverables are met• Record thorough call notes to maintain accurate and up-to-date client records• Collaborate with team members to develop creative pitch angles and approaches for maximum media impact• Conduct in-depth research to stay current with industry trends and developments, as well as target media outlets and journalist interests Show less

    • Public Relations Coordinator
      • Jun 2023 - Oct 2023

      -Develop and maintain accurate media lists to effectively target relevant journalists and media outlets- Draft and distribute compelling pitches to generate media coverage and increase brand awareness-Draft and distribute informative press releases to effectively communicate key messages to target audiences- Communicate with clients during client calls to ensure project objectives and deliverables are met- Record thorough call notes to maintain accurate and up-to-date client records- Collaborate with team members to develop creative pitch angles and approaches for maximum media impact- Conduct in-depth research to stay current with industry trends and developments, as well as target media outlets and journalist interests- Successfully secure media coverage through effective communication and relationship-building with journalists and media professionals Show less

    • Marketing Director / Compliance Coordinator
      • Mar 2022 - Present

      -Assisted with building the business from the ground up, and contributed to its business development -Responsible for overseeing and producing all marketing activities within the company -Developing and executing marketing strategies to promote the company's products or services, building brand awareness, and generating revenue - Creating, publishing, and analyzing content on social media platforms to build and maintain an online presence -Building and maintaining relationships with clients and vendors -Identify new marketing channels and opportunities for growth -Create, take, and edit visually appealing product photos to enhance brand image -Managing website content and functionality -Responsible for ensuring that our company complies with all relevant laws and regulations -Developing and implementing policies and procedures to ensure compliance with laws and regulations -Maintaining up-to-date knowledge of relevant laws and regulations -Work closely with government agencies to ensure that the organization meets all necessary requirements -Managing compliance books, invoices, and shipping department Show less

    • United States
    • Hospitals and Health Care
    • 100 - 200 Employee
    • Marketing And Public Relations Coordinator
      • Sep 2018 - Mar 2022

      -Responsible for supporting various initiatives within the Marketing/Communications Department and identifying new business opportunities for the hospital -Supported community relations, physician services, and foundation departments on advertising, media relations, event planning, and other activities as directed -Supported, gathered, composed and edited information for the mass media: social media, radio, television, newspapers, magazines, and other media communications as directed, related to marketing, and development -Wrote press releases, radio ads, and solely coordinated/composed the hospitals newsletter, UMHealthy -Conducted market research to identify new business opportunities and areas of need within the community - Coordinated business development with other organizations forthings such as new services and direct contracting through activities such as market analysis, feasibility studies, feedback mechanisms -Analyzed data and metrics to measure the effectiveness of marketing and comm. initiatives to identify areas for improvement -Contributed to the development and execution of the hospital's overall marketing and communications strategy -Promoted hospital brand and a positive image for the organization through maintaining and developing positive working relationships with internal and external contacts -Facilitated the hospital’s re-brand and logo development in correspondence to the opening of the new hospital building - Produced the brand standards and guidelines Ensured proper branding throughout the organization on advertisements, educational material, patient handouts, presentations and more -Assisted with development activities and projects - Coordinated internal promotional programs and materials related to hospital development In the event of disaster, acted/ or assisted the Public Information Officer in the Command Center with media management -Facilitated vaccine clinics for thousands of community members during the COVID pandemic Show less

    • New Accounts
      • May 2018 - Sep 2018

    • United States
    • Staffing and Recruiting
    • 100 - 200 Employee
    • Registered Nurse Recruiter — Career Consultant
      • Jan 2017 - May 2018

      -Successful inside sales rep who identified and recruited Register Nurses, and Certified Surgical Technologists for nationwide and local contract opportunities -Made 75+ daily outbound calls to potential and existing clinicians -Built strong relationships with candidates, and educated them on the benefits of travel nursing -Facilitated full cycle recruitment process in which I reviewed resumes, performed reference checks, built pay packages, pre-screened candidates, performed interview prep and debrief, and prepared contracts. -Utilized internal CRM database for sale prospecting, pipeline management, and report generation Show less

    • United States
    • Restaurants
    • 1 - 100 Employee
    • Waitress
      • Apr 2016 - Dec 2016

      Managing customer satisfaction, time management skills, diligent work ethic Managing customer satisfaction, time management skills, diligent work ethic

    • United States
    • Wellness and Fitness Services
    • 1 - 100 Employee
    • Camp Instructor
      • May 2013 - Sep 2015

Education

  • Texas Tech University - Rawls College of Business
    Bachelor of Business Administration (BBA), Business, Management, Marketing, and Related Support Services
    2012 - 2016

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