Leslie Gelina
Senior Digital Marketing Manager at StreamSets Inc.- Claim this Profile
Click to upgrade to our gold package
for the full feature experience.
Topline Score
Bio
Judy Ko
Leslie is an expert digital marketer who takes an integrated approach to web, content, SEO and demand generation strategies. She is highly analytical, following the data to determine where both step-function and incremental improvements can be made to boost conversions and growth. Diligent and detail-oriented, I never had any doubt that once Leslie decide to execute on a task or project, that it would get done with high quality and efficiency. Leslie is also a great team collaborator and a strong communicator who can convey the impact of digital marketing initiatives to leadership.
Alex Schutte
I hired Leslie as a Senior Digital Marketing Strategist on my team in 2017 as we were expanding our digital efforts. Leslie came in and immediately showcased her expertise in SEO, website architecture, content marketing strategy, conversion optimization, and at coming up with creative ways to drive inbound traffic that converts to leads & revenue for the business. Leslie implemented strategies that increased Organic Search traffic by nearly 9X since she first started and turned it into our top revenue-producing digital channel. Leslie also helped lead a major website redesign and CMS/hosting migration project that not only completed on time but also immediately delivered a 30%+ increase in hot leads post-launch. Leslie was great to manage and helped evangelize new ways of thinking about marketing in our department.
Judy Ko
Leslie is an expert digital marketer who takes an integrated approach to web, content, SEO and demand generation strategies. She is highly analytical, following the data to determine where both step-function and incremental improvements can be made to boost conversions and growth. Diligent and detail-oriented, I never had any doubt that once Leslie decide to execute on a task or project, that it would get done with high quality and efficiency. Leslie is also a great team collaborator and a strong communicator who can convey the impact of digital marketing initiatives to leadership.
Alex Schutte
I hired Leslie as a Senior Digital Marketing Strategist on my team in 2017 as we were expanding our digital efforts. Leslie came in and immediately showcased her expertise in SEO, website architecture, content marketing strategy, conversion optimization, and at coming up with creative ways to drive inbound traffic that converts to leads & revenue for the business. Leslie implemented strategies that increased Organic Search traffic by nearly 9X since she first started and turned it into our top revenue-producing digital channel. Leslie also helped lead a major website redesign and CMS/hosting migration project that not only completed on time but also immediately delivered a 30%+ increase in hot leads post-launch. Leslie was great to manage and helped evangelize new ways of thinking about marketing in our department.
Judy Ko
Leslie is an expert digital marketer who takes an integrated approach to web, content, SEO and demand generation strategies. She is highly analytical, following the data to determine where both step-function and incremental improvements can be made to boost conversions and growth. Diligent and detail-oriented, I never had any doubt that once Leslie decide to execute on a task or project, that it would get done with high quality and efficiency. Leslie is also a great team collaborator and a strong communicator who can convey the impact of digital marketing initiatives to leadership.
Alex Schutte
I hired Leslie as a Senior Digital Marketing Strategist on my team in 2017 as we were expanding our digital efforts. Leslie came in and immediately showcased her expertise in SEO, website architecture, content marketing strategy, conversion optimization, and at coming up with creative ways to drive inbound traffic that converts to leads & revenue for the business. Leslie implemented strategies that increased Organic Search traffic by nearly 9X since she first started and turned it into our top revenue-producing digital channel. Leslie also helped lead a major website redesign and CMS/hosting migration project that not only completed on time but also immediately delivered a 30%+ increase in hot leads post-launch. Leslie was great to manage and helped evangelize new ways of thinking about marketing in our department.
Judy Ko
Leslie is an expert digital marketer who takes an integrated approach to web, content, SEO and demand generation strategies. She is highly analytical, following the data to determine where both step-function and incremental improvements can be made to boost conversions and growth. Diligent and detail-oriented, I never had any doubt that once Leslie decide to execute on a task or project, that it would get done with high quality and efficiency. Leslie is also a great team collaborator and a strong communicator who can convey the impact of digital marketing initiatives to leadership.
Alex Schutte
I hired Leslie as a Senior Digital Marketing Strategist on my team in 2017 as we were expanding our digital efforts. Leslie came in and immediately showcased her expertise in SEO, website architecture, content marketing strategy, conversion optimization, and at coming up with creative ways to drive inbound traffic that converts to leads & revenue for the business. Leslie implemented strategies that increased Organic Search traffic by nearly 9X since she first started and turned it into our top revenue-producing digital channel. Leslie also helped lead a major website redesign and CMS/hosting migration project that not only completed on time but also immediately delivered a 30%+ increase in hot leads post-launch. Leslie was great to manage and helped evangelize new ways of thinking about marketing in our department.
Credentials
-
Account-Based Experience (ABX) Certification
DemandbaseNov, 2022- Nov, 2024 -
Google Analytics
GoogleMar, 2023- Nov, 2024
Experience
-
StreamSets Inc.
-
United States
-
Software Development
-
200 - 300 Employee
-
Senior Digital Marketing Manager
-
Sep 2021 - Present
• Manage Wordpress website and work with stakeholders on publishing new content and pages • Increased organic search impressions by 300% in a year and a half • Steered paid search campaigns to international visibility and increased overall monthly lead volume by 90% and reduced CPL by 30%. • Launched CRO program to elevate conversion rates on the key web pages deep in the funnel • Implemented GDPR compliance on multiple web properties by leveraging OneTrust • Leverage DemandBase for targeted ABM advertising • Manage several vendor and consultant relationships Show less
-
-
-
Paycor
-
United States
-
Software Development
-
700 & Above Employee
-
Principal Digital Marketing Strategist
-
Mar 2021 - Sep 2021
• In a span of four years, transitioned organic channel from bringing in 284K annual users to over 5 million, and increased organic bookings revenue 335%.• Guided content team to execute on SEO strategy to create content where demand intersects with products. • Worked closely with developers on technical SEO and website projects.• Led efforts to overhaul corporate website and migrate to Wordpress CMS collaborating closely with creative, brand, and product teams.• Managed website personalization program to create web experiences tailored to industry, business size, and behavioral patterns.• Managed CRO program to test layouts and messaging to increase conversions.• Analyzed performance and share out with broader team to help educate and fuel future efforts. Show less
-
-
Senior Digital Marketing Strategist
-
Oct 2017 - Mar 2021
• Capitalized on high search demand of COVID-19 themed topics by creating content campaign resulting in 998% YoY increase in organic leads.• Migrated acquired websites into Paycor.com with proper 301 mapping to support master brand strategy. • Optimized website architecture and content to align with strategy and marketing goals.• Implemented on page optimizations with title tags, meta descriptions, and internal linking to help increase rankings in search engines.• Performed regular site crawls to identify and then correct errors with broken links and improper server response codes.• Created content strategy to drive inbound traffic; educate and train writers on how to create unique content that is meaningful to prospective customers and search engines.• Managed digital experience delivering optimal content, assets, and messaging throughout the user journey.• Maintained and updated web pages in the content management system. Show less
-
-
-
Vantiv (Now FIS Global)
-
Greater Denver Area
-
Search Marketing Manager
-
May 2015 - Oct 2017
• Managed tactical and strategic efforts for SEO program resulting in over 60% lifts in organic traffic. • Drove content marketing efforts to create compelling content for each stage in the customer decision journey and targeted buyer personas with narratives, themes, and topics that converted visitors to customers. • Set up and administered Google Analytics including implementing conversion goals and event tracking • Selected and managed outside agencies and marketing technology partners • Oversaw SEM and re-marketing campaigns on Google and Bing to focus on generating marketing qualified leads (MQLs) while providing a positive ROI on ad spend • Published and optimized web content in Adobe Experience Manager (AEM). • Selected and managed outside agencies and marketing technology partners • Migrated legacy websites and performed thematic 301 page mapping to capture link equity. • Configured Tealium tag manager ensuring pixels fire properly on specified pages to collect relevant data Show less
-
-
-
NextDayFlyers
-
United States
-
Printing Services
-
1 - 100 Employee
-
Digital Marketing Manager - SEO
-
Feb 2008 - Jan 2015
• White hat link building and PR efforts to obtain mentions in high authority domains. • Optimized ecommerce site with proper title tags and meta descriptions which adhere to best practices and include keywords and strong call-to-action statements. • Implemented web projects from concept to launch including building functional and business requirements with a focus on UX, UI, and reducing friction in the funnel. • Crawled website and monitored Google Search Console for proper indexation and site visibility. • Developed process to scale content development resulting in over 900 new keyword targeted pages. • Led social media strategy and reputation management efforts for Facebook, Twitter, G+ and Yelp. Created program where feedback was responded to in one hour or less. • Prepared reports on traffic, first and last click revenue, acquisition, and LTV and presented to executive teams. Show less
-
-
-
-
Marketing Support Specialist
-
2005 - 2008
* Researched and tracked competitor activity including pricing changes, website enhancements as well as monitoring trends in the industry * Editing of promotional copy used on landing pages and in email campaigns * Sourcing vendors providing software or applications which can streamline workflow processes and boost productivity * Recruiting for positions in the marketing and information technology spaces * Coordinating print ad campaigns with publishers * Quality assurance and user testing of new websites, tracked bugs and made recommendations for improvements Show less
-
-
Community
