Member

• Feb 2023 - Present

Member

• Feb 2023 - Present

Consultante Growth - B2B Marketing

• Feb 2020 - Present

I help companies to grow and develop nationally and especially internationally. My main services: ✔ GTM (Go-to-market) strategy diagnosis. ✔Revenue-driven methodologies: ABM (Account-based marketing), Demand Generation, RevOps and SMarketing, ✔RevOps and techstack technology consulting and setup for GTM teams ✔Inbound Marketing: Content Strategy creation, SEO strategy, lead management, Lead Nurturing, Lead Scoring, CRM and Hubspot setting up. Some of my… Show more I help companies to grow and develop nationally and especially internationally. My main services: ✔ GTM (Go-to-market) strategy diagnosis. ✔Revenue-driven methodologies: ABM (Account-based marketing), Demand Generation, RevOps and SMarketing, ✔RevOps and techstack technology consulting and setup for GTM teams ✔Inbound Marketing: Content Strategy creation, SEO strategy, lead management, Lead Nurturing, Lead Scoring, CRM and Hubspot setting up. Some of my customers: 🔸Qonto 🔸Criteo 🔸Inmeout Daily languages spoken with my customers: English, Spanish and french. 🎤Lecturer & Podcasting: - ABM & DemandGen - Content marketing for B2B Marketing - RevOps - GTM Show less I help companies to grow and develop nationally and especially internationally. My main services: ✔ GTM (Go-to-market) strategy diagnosis. ✔Revenue-driven methodologies: ABM (Account-based marketing), Demand Generation, RevOps and SMarketing, ✔RevOps and techstack technology consulting and setup for GTM teams ✔Inbound Marketing: Content Strategy creation, SEO strategy, lead management, Lead Nurturing, Lead Scoring, CRM and Hubspot setting up. Some of my… Show more I help companies to grow and develop nationally and especially internationally. My main services: ✔ GTM (Go-to-market) strategy diagnosis. ✔Revenue-driven methodologies: ABM (Account-based marketing), Demand Generation, RevOps and SMarketing, ✔RevOps and techstack technology consulting and setup for GTM teams ✔Inbound Marketing: Content Strategy creation, SEO strategy, lead management, Lead Nurturing, Lead Scoring, CRM and Hubspot setting up. Some of my customers: 🔸Qonto 🔸Criteo 🔸Inmeout Daily languages spoken with my customers: English, Spanish and french. 🎤Lecturer & Podcasting: - ABM & DemandGen - Content marketing for B2B Marketing - RevOps - GTM Show less

Account-Based Marketing (ABM) Program Manager - Freelance Consultant) - Growth

• Sep 2022 - Apr 2023

I strategize and execute the ABM (Account-based marketing) program for Criteo: ✔ Create ABM foundations: Market study and segmentation, ICP, Buying Committee, Buyer Journey and marketing and sales alignment building ✔ Ideate ABM GTM strategy based on previous foundations On top of the ABM program, I also did consulting work cross-functionally along different region on DemeandGen and RevOps: ✔I audited sales, marketing, and CC tech-stack with the objective of carrying out a… Show more I strategize and execute the ABM (Account-based marketing) program for Criteo: ✔ Create ABM foundations: Market study and segmentation, ICP, Buying Committee, Buyer Journey and marketing and sales alignment building ✔ Ideate ABM GTM strategy based on previous foundations On top of the ABM program, I also did consulting work cross-functionally along different region on DemeandGen and RevOps: ✔I audited sales, marketing, and CC tech-stack with the objective of carrying out a techstack optimization and consolidation project. ✔I helped to structure demandgen newly created function and the transitioning plan ✔ I collaborated as an external consultant on other crossfunctional projects: buyer journey, lead nurturing, Intercom, sales and marketing alignement. ⚙️Tools used: DemandBase, 6sense, GDS, LinkedHelper, Sales Navigator, Zoominfo and other TBD tools according to strategy. Show less I strategize and execute the ABM (Account-based marketing) program for Criteo: ✔ Create ABM foundations: Market study and segmentation, ICP, Buying Committee, Buyer Journey and marketing and sales alignment building ✔ Ideate ABM GTM strategy based on previous foundations On top of the ABM program, I also did consulting work cross-functionally along different region on DemeandGen and RevOps: ✔I audited sales, marketing, and CC tech-stack with the objective of carrying out a… Show more I strategize and execute the ABM (Account-based marketing) program for Criteo: ✔ Create ABM foundations: Market study and segmentation, ICP, Buying Committee, Buyer Journey and marketing and sales alignment building ✔ Ideate ABM GTM strategy based on previous foundations On top of the ABM program, I also did consulting work cross-functionally along different region on DemeandGen and RevOps: ✔I audited sales, marketing, and CC tech-stack with the objective of carrying out a techstack optimization and consolidation project. ✔I helped to structure demandgen newly created function and the transitioning plan ✔ I collaborated as an external consultant on other crossfunctional projects: buyer journey, lead nurturing, Intercom, sales and marketing alignement. ⚙️Tools used: DemandBase, 6sense, GDS, LinkedHelper, Sales Navigator, Zoominfo and other TBD tools according to strategy. Show less

Inbound + ABM Projects Consultant + New Services Manager

• Oct 2021 - Aug 2022

🎯I helped B2B clients to develop and grow, especially internationally. 📋Methodologies used: Inbound Marketing, Account-based Marketing, Outbound Marketing, Growth Hacking. ✔Inbound Marketing: CRM implementations (Hubspot and others), Buyer Personas, content plan creation, SEO studies, lead nurturing, lead scoring, emailing campaigns.... ✔ABM (Account-Based Marketing) : - Definition of the ABM strategy: Market analysis, KPI, Buyer Committee study and Key Personas… Show more 🎯I helped B2B clients to develop and grow, especially internationally. 📋Methodologies used: Inbound Marketing, Account-based Marketing, Outbound Marketing, Growth Hacking. ✔Inbound Marketing: CRM implementations (Hubspot and others), Buyer Personas, content plan creation, SEO studies, lead nurturing, lead scoring, emailing campaigns.... ✔ABM (Account-Based Marketing) : - Definition of the ABM strategy: Market analysis, KPI, Buyer Committee study and Key Personas, -Definition of the ABM GTM plan. -Deployment of the GTM ABM plan actions: Video Marketing/Selling (Vidyard), Outreach Sales, Outbound tactics, LinkedIn Marketing (Social Selling, automation & LinkedIn personalization), Web Scraping, Data Enrichment, Direct Emailing and omnical actions, KPIs monitoring and reporting... ✔Sales support methodologies: SMarketing, Allbound marketing, Sales outreach, Social Selling,... ✔Market research and internationalization and international expansion plans... ✔Other: omnichannel program for physical fairs and events. 🎯I created new service lines for the agency to renew the offer and better respond to clients' needs. 🎯Sales development - I participated in the acquisition of new clients for the agency: study of needs, creation of the diagnostic test, qualification of clients and elaboration and presentation of strategic business proposals. ⚙️Software and tools: Hubspot, Clientify, SemRush, Vidyard, LinkedIN Sales Navigator, LinkedIn Helper (LinkedIn automation), Snov.io, Hunter, Vidyard, Whimsical... Show less 🎯I helped B2B clients to develop and grow, especially internationally. 📋Methodologies used: Inbound Marketing, Account-based Marketing, Outbound Marketing, Growth Hacking. ✔Inbound Marketing: CRM implementations (Hubspot and others), Buyer Personas, content plan creation, SEO studies, lead nurturing, lead scoring, emailing campaigns.... ✔ABM (Account-Based Marketing) : - Definition of the ABM strategy: Market analysis, KPI, Buyer Committee study and Key Personas… Show more 🎯I helped B2B clients to develop and grow, especially internationally. 📋Methodologies used: Inbound Marketing, Account-based Marketing, Outbound Marketing, Growth Hacking. ✔Inbound Marketing: CRM implementations (Hubspot and others), Buyer Personas, content plan creation, SEO studies, lead nurturing, lead scoring, emailing campaigns.... ✔ABM (Account-Based Marketing) : - Definition of the ABM strategy: Market analysis, KPI, Buyer Committee study and Key Personas, -Definition of the ABM GTM plan. -Deployment of the GTM ABM plan actions: Video Marketing/Selling (Vidyard), Outreach Sales, Outbound tactics, LinkedIn Marketing (Social Selling, automation & LinkedIn personalization), Web Scraping, Data Enrichment, Direct Emailing and omnical actions, KPIs monitoring and reporting... ✔Sales support methodologies: SMarketing, Allbound marketing, Sales outreach, Social Selling,... ✔Market research and internationalization and international expansion plans... ✔Other: omnichannel program for physical fairs and events. 🎯I created new service lines for the agency to renew the offer and better respond to clients' needs. 🎯Sales development - I participated in the acquisition of new clients for the agency: study of needs, creation of the diagnostic test, qualification of clients and elaboration and presentation of strategic business proposals. ⚙️Software and tools: Hubspot, Clientify, SemRush, Vidyard, LinkedIN Sales Navigator, LinkedIn Helper (LinkedIn automation), Snov.io, Hunter, Vidyard, Whimsical... Show less

CMO - Growth Marketing

• Dec 2020 - Dec 2021

I led the marketing and business development department for the SAAS (sports centers management software) startup in the context of an internationalization and European growth project. To do this I managed a team of 2 people with whom: ✔ Definition of the growth plan/growth hacking and marketing of the startup internationally ✔ Lead generations campaigns (demo): Google Ads campaigns, Social Ads, SAAS marketplaces (Capterra, G2, Getapp... ) ✔ Monthly or weekly content creation and… Show more I led the marketing and business development department for the SAAS (sports centers management software) startup in the context of an internationalization and European growth project. To do this I managed a team of 2 people with whom: ✔ Definition of the growth plan/growth hacking and marketing of the startup internationally ✔ Lead generations campaigns (demo): Google Ads campaigns, Social Ads, SAAS marketplaces (Capterra, G2, Getapp... ) ✔ Monthly or weekly content creation and distribution in the appropriate channels: blog, newsletter, RRSS... ✔ Design and execution of marketing + sales processes automation and digitalization plan on Hubspot & Intercom: definition of sales and marketing funnel, lead nurturing, lead scoring, lead profiling, lead routing, database management, and optimization ✔ Design and implement content plan (Inbound Marketing) using Hubspot: SEO, RRSS and content creation, lead nurturing, lead scoring, landings, lead routing... ✔ Reporting and tracking KPIs ✔ Benchmark studies and competitive intelligence ⚙️Software and tools: Hubspot, Intercom, Google Data Studio, Google Analytics, Google Ads, Facebook Ads, Semrush, Moz, Capterra... ------ 🏆 Results in less than a year: > X10 increase in lead generation > -200% decrease in CPL. > Increase in web traffic +200%. > Sales friction-reduction program that resulted in a +25% increase in demo bookings throughout the sales pipeline improving win rates and speeding up pipeline velocity. Translated with www.DeepL.com/Translator (free version) Show less I led the marketing and business development department for the SAAS (sports centers management software) startup in the context of an internationalization and European growth project. To do this I managed a team of 2 people with whom: ✔ Definition of the growth plan/growth hacking and marketing of the startup internationally ✔ Lead generations campaigns (demo): Google Ads campaigns, Social Ads, SAAS marketplaces (Capterra, G2, Getapp... ) ✔ Monthly or weekly content creation and… Show more I led the marketing and business development department for the SAAS (sports centers management software) startup in the context of an internationalization and European growth project. To do this I managed a team of 2 people with whom: ✔ Definition of the growth plan/growth hacking and marketing of the startup internationally ✔ Lead generations campaigns (demo): Google Ads campaigns, Social Ads, SAAS marketplaces (Capterra, G2, Getapp... ) ✔ Monthly or weekly content creation and distribution in the appropriate channels: blog, newsletter, RRSS... ✔ Design and execution of marketing + sales processes automation and digitalization plan on Hubspot & Intercom: definition of sales and marketing funnel, lead nurturing, lead scoring, lead profiling, lead routing, database management, and optimization ✔ Design and implement content plan (Inbound Marketing) using Hubspot: SEO, RRSS and content creation, lead nurturing, lead scoring, landings, lead routing... ✔ Reporting and tracking KPIs ✔ Benchmark studies and competitive intelligence ⚙️Software and tools: Hubspot, Intercom, Google Data Studio, Google Analytics, Google Ads, Facebook Ads, Semrush, Moz, Capterra... ------ 🏆 Results in less than a year: > X10 increase in lead generation > -200% decrease in CPL. > Increase in web traffic +200%. > Sales friction-reduction program that resulted in a +25% increase in demo bookings throughout the sales pipeline improving win rates and speeding up pipeline velocity. Translated with www.DeepL.com/Translator (free version) Show less

Digital Marketing Lecturer

• Sep 2019 - Aug 2020

CEO & Co-founder

• Jan 2016 - Sep 2019

> Business development and growth hacking: Online new customers acquisition through: (Facebook ads mostly), presence in marketplaces, emailing programs (Mailchimp), community management and collaborations, and offline acquisition through deals with key boutiques and presence in design markets and pop-ups. > Finantial, performance and KPIs analysis and consolidation: cash flow, P&L and category and product margin analysis and optimization > Financing needs search: business angels,… Show more > Business development and growth hacking: Online new customers acquisition through: (Facebook ads mostly), presence in marketplaces, emailing programs (Mailchimp), community management and collaborations, and offline acquisition through deals with key boutiques and presence in design markets and pop-ups. > Finantial, performance and KPIs analysis and consolidation: cash flow, P&L and category and product margin analysis and optimization > Financing needs search: business angels, accelerators... Finalist in Lanzadera Program > Visual identity and imagery and brand creation: creating a brand identity and values from zero, brand pitch, creation of brand and each campaign storytelling > New products and capsule collections development every month: tissus search, control design and prootyping,as well as the whole manufacturing process, > Coordination of web product UX/UI design: landing optimization, product descriptions, visual identity, cohortes analysis... Show less > Business development and growth hacking: Online new customers acquisition through: (Facebook ads mostly), presence in marketplaces, emailing programs (Mailchimp), community management and collaborations, and offline acquisition through deals with key boutiques and presence in design markets and pop-ups. > Finantial, performance and KPIs analysis and consolidation: cash flow, P&L and category and product margin analysis and optimization > Financing needs search: business angels,… Show more > Business development and growth hacking: Online new customers acquisition through: (Facebook ads mostly), presence in marketplaces, emailing programs (Mailchimp), community management and collaborations, and offline acquisition through deals with key boutiques and presence in design markets and pop-ups. > Finantial, performance and KPIs analysis and consolidation: cash flow, P&L and category and product margin analysis and optimization > Financing needs search: business angels, accelerators... Finalist in Lanzadera Program > Visual identity and imagery and brand creation: creating a brand identity and values from zero, brand pitch, creation of brand and each campaign storytelling > New products and capsule collections development every month: tissus search, control design and prootyping,as well as the whole manufacturing process, > Coordination of web product UX/UI design: landing optimization, product descriptions, visual identity, cohortes analysis... Show less

Head of Marketing / International Expansion-Growth Hacking

• Jun 2015 - Dec 2015

My main challenge was to find We Are Knitters business model and to implement it (next generation e-commerce) and to growth hack this startup in a national but most importantly on an international scale. My main tasks include: > Management of a team of 5 country business developers: France, USA, Germany and Spain > Online new customers acquisition (Facebook ads, Twitter ads, Instagram ads...) > Coordination of PR/CM/marketing activities in 5 countries and languages: press… Show more My main challenge was to find We Are Knitters business model and to implement it (next generation e-commerce) and to growth hack this startup in a national but most importantly on an international scale. My main tasks include: > Management of a team of 5 country business developers: France, USA, Germany and Spain > Online new customers acquisition (Facebook ads, Twitter ads, Instagram ads...) > Coordination of PR/CM/marketing activities in 5 countries and languages: press agencies and PR activities (top print media,bloggers, youtubers, instagramers...), offline and online partnerships, community management startegy and tactics in 5 languages > Budget controlling and KPI and ROI analysis Results: > Growth hacking extraordinary results on an international scale: France, Germany and USA. Growth x300 in some countries. > Finding new growth drivers accounting for more of 30/40% of new customers and orders > Rationalization of marketing department, enhancement of sinergies and structuring of processes to increase productivity Show less My main challenge was to find We Are Knitters business model and to implement it (next generation e-commerce) and to growth hack this startup in a national but most importantly on an international scale. My main tasks include: > Management of a team of 5 country business developers: France, USA, Germany and Spain > Online new customers acquisition (Facebook ads, Twitter ads, Instagram ads...) > Coordination of PR/CM/marketing activities in 5 countries and languages: press… Show more My main challenge was to find We Are Knitters business model and to implement it (next generation e-commerce) and to growth hack this startup in a national but most importantly on an international scale. My main tasks include: > Management of a team of 5 country business developers: France, USA, Germany and Spain > Online new customers acquisition (Facebook ads, Twitter ads, Instagram ads...) > Coordination of PR/CM/marketing activities in 5 countries and languages: press agencies and PR activities (top print media,bloggers, youtubers, instagramers...), offline and online partnerships, community management startegy and tactics in 5 languages > Budget controlling and KPI and ROI analysis Results: > Growth hacking extraordinary results on an international scale: France, Germany and USA. Growth x300 in some countries. > Finding new growth drivers accounting for more of 30/40% of new customers and orders > Rationalization of marketing department, enhancement of sinergies and structuring of processes to increase productivity Show less

Country Manager - Growth Hacking

• Jul 2014 - Jun 2015

Description => Launch of operations in Spain from scratch. => In charge of both strategy and tactical implementation of Spanish business activities. - Online acquisition (Facebook, Twitter, banners...) - Offline & online partnerships - Community Management - Communications and press coverage management: top print magazines in Spain, bloggers, youtubers, online media.... - Budget controling and ROI analysis => Management of a team of 3 Results in less than 6 month… Show more Description => Launch of operations in Spain from scratch. => In charge of both strategy and tactical implementation of Spanish business activities. - Online acquisition (Facebook, Twitter, banners...) - Offline & online partnerships - Community Management - Communications and press coverage management: top print magazines in Spain, bloggers, youtubers, online media.... - Budget controling and ROI analysis => Management of a team of 3 Results in less than 6 month time: - I made Polabox a very well-known brand in Spain - I Achieved a leader position in our printing segment - 4-fold increase in sales from the end of the first month to the end of the 6-month period Show less Description => Launch of operations in Spain from scratch. => In charge of both strategy and tactical implementation of Spanish business activities. - Online acquisition (Facebook, Twitter, banners...) - Offline & online partnerships - Community Management - Communications and press coverage management: top print magazines in Spain, bloggers, youtubers, online media.... - Budget controling and ROI analysis => Management of a team of 3 Results in less than 6 month… Show more Description => Launch of operations in Spain from scratch. => In charge of both strategy and tactical implementation of Spanish business activities. - Online acquisition (Facebook, Twitter, banners...) - Offline & online partnerships - Community Management - Communications and press coverage management: top print magazines in Spain, bloggers, youtubers, online media.... - Budget controling and ROI analysis => Management of a team of 3 Results in less than 6 month time: - I made Polabox a very well-known brand in Spain - I Achieved a leader position in our printing segment - 4-fold increase in sales from the end of the first month to the end of the 6-month period Show less

Global Brand Manager

• Nov 2011 - Jun 2014

PRODUCT DEVELOPMENT: Development of new ranges from conception to launch (Curious Matter, SKIN and Rives Sensation renovation): market research, trends forecast, product technical development with R&D and mill, brand imagery creation, naming research, product strategy and positioning and marketing plan elaboration. CAMPAIGN LAUNCH: Creation of campaigns linked to new developed products with the objective of creating awareness of new products within our top segments: printers… Show more PRODUCT DEVELOPMENT: Development of new ranges from conception to launch (Curious Matter, SKIN and Rives Sensation renovation): market research, trends forecast, product technical development with R&D and mill, brand imagery creation, naming research, product strategy and positioning and marketing plan elaboration. CAMPAIGN LAUNCH: Creation of campaigns linked to new developed products with the objective of creating awareness of new products within our top segments: printers, designers and end-users (luxury brands…). • Conception of campaign concept and mechanism and full deployment coordination until launch into markets • Creation of offline tools (product catalogues, high-end campaign brochures and goodies) and online tools (banner, emailing and video) • Ensure the implementation of product and campaign launches with local affiliates: communication on regular basis, best practices collection and communication… COMMUNICATION & PUBLIC RELATIONS: Launch events organization, supervision of communications tools (press releases, press kits…) and press, design schools and designers’ community relationship creation and maintenance OTHER BRAND MANAGEMENT MISSIONS: Daily management of brand activities with internal teams (R&D, sales, finance and legal) and regional teams (marketing, backsellers) as well as agencies and suppliers. > Budget negotiation and follow-up > Frequent ranges profitability analysis and range plans elaboration for the creation of new business > Brand and product trainings elaboration and presentation > In charge of the whole A&P brands category/group introducing 3 worldwide brands in my management scope from May 2013 (Rives, Keaykolour and Popset) and two local Asian brands (Odela and Glintt) Show less PRODUCT DEVELOPMENT: Development of new ranges from conception to launch (Curious Matter, SKIN and Rives Sensation renovation): market research, trends forecast, product technical development with R&D and mill, brand imagery creation, naming research, product strategy and positioning and marketing plan elaboration. CAMPAIGN LAUNCH: Creation of campaigns linked to new developed products with the objective of creating awareness of new products within our top segments: printers… Show more PRODUCT DEVELOPMENT: Development of new ranges from conception to launch (Curious Matter, SKIN and Rives Sensation renovation): market research, trends forecast, product technical development with R&D and mill, brand imagery creation, naming research, product strategy and positioning and marketing plan elaboration. CAMPAIGN LAUNCH: Creation of campaigns linked to new developed products with the objective of creating awareness of new products within our top segments: printers, designers and end-users (luxury brands…). • Conception of campaign concept and mechanism and full deployment coordination until launch into markets • Creation of offline tools (product catalogues, high-end campaign brochures and goodies) and online tools (banner, emailing and video) • Ensure the implementation of product and campaign launches with local affiliates: communication on regular basis, best practices collection and communication… COMMUNICATION & PUBLIC RELATIONS: Launch events organization, supervision of communications tools (press releases, press kits…) and press, design schools and designers’ community relationship creation and maintenance OTHER BRAND MANAGEMENT MISSIONS: Daily management of brand activities with internal teams (R&D, sales, finance and legal) and regional teams (marketing, backsellers) as well as agencies and suppliers. > Budget negotiation and follow-up > Frequent ranges profitability analysis and range plans elaboration for the creation of new business > Brand and product trainings elaboration and presentation > In charge of the whole A&P brands category/group introducing 3 worldwide brands in my management scope from May 2013 (Rives, Keaykolour and Popset) and two local Asian brands (Odela and Glintt) Show less

International Marketing Development trainee - L'Oreal Luxury Products

• Jan 2011 - Jul 2011

International Project Manager Trainee

• Jul 2010 - Dec 2010