Experience

Verily

• United States
• Hospitals and Health Care
• 700 & Above Employee

• Head of Clinical Research Participant Recruitment

  • Feb 2022 - Present

  Verily is shifting the paradigm from “one size fits all” medicine to one focused on a more comprehensive view of the individual to deliver a more personalized path forward. Leveraging recognized expertise and capabilities in technology data science and healthcare we enable the healthcare ecosystem to deliver more targeted interventions that drive better health outcomes. Reporting to the President of Verily’s Clinical Solutions Platform division, my responsibilities include:Leading commercial enablement which includes the development and refresh of existing commercial/BD materials, presentations, product demos, team training as well as proposal language and pricing models. Direct-to-Patient Community strategy: define and deliver on a strategy that leverages the existing Baseline Health community and existing registries while looking for opportunities to expand our community offering to support multiple-indications, globally. Support global expansion: Work in collaboration with global commercial teams to define OUS go-to-market strategy Grow product and service offerings: identify opportunities to create new capabilities that help to increase market-leadership and establish Verily as driving innovation to help evolve the global drug delivery model



TrialJectory

• United States
• Internet Publishing
• 1 - 100 Employee

• Head Of Marketing

  • Mar 2021 - Feb 2022

  Trialjectory is a tech start-up using AI to clinically match cancer patients to clinical trials. Our mission is to democratize access to advanced cancer treatment – specifically the 85% of patients being treated in a community hospital setting. With over 35,000 cancer patients, and a monthly community growth rate of 15%, Trialjectory has been recognized by TIME as one of “The 100 Best Inventions of 2020” and named an honoree in the AI and data category for Fast Company’s “2021 World-Changing Ideas Awards,”Reporting to the Founder and CEO my responsibilities include:•Scaling and expanding current business (define SOPs, establish operational efficiencies)•Help to evangelize clinical trial as a standard of care treatment option for cancer patients•Increase awareness and educate about the value and impact of Trialjectory across oncology community stakeholders (patients, caregivers, HCPs, pharma, and biotech)•Lead branding and marketing strategy (messaging, materials, campaigns), reputation management, •Support product development/product marketing, community growth, patient & HCP engagement, [new products, services, revenue opportunities]•Business development, new business, and strategic partnerships. Support customer success team, help to upsell existing customers.



PRA Health Sciences

• United States
• Research Services
• 700 & Above Employee

• Vice President, Digital Health Engagement

  • Dec 2020 - Feb 2021

  Transitioned into newly-formed, Connected Health team to lead PRA’s go-to-market strategy and commercialization of direct-to-patient offerings. Also responsible for the development and delivery of new product and services to help evolve the clinical trial delivery model. Areas of focus include, but not limited to:• mobile health (including remote patient monitoring (RPM)• decentralized/virtual/hybrid delivery models • digital patient (communities, apps, etc…)• wearable devices/connected health, • telehealth and telemedicine, • precision medicine, • analysis and application of RWE/RWD

• Founder & Vice President, Patient Experience

  • Sep 2019 - Dec 2020

  Continued to lead the Patient Experience team with a laser focus on the delivery of a true, patient-centered approach to clinical trial delivery. Increased market demand driven by competing trials, better-informed patients with multiple treatment options, required the ability to establish stronger, more trusted relationships with patients and caregivers. Leading with insights, the Patient Experience team leveraged primary RWE data-sources and social intelligence to ensure that the patient voice, specifically their challenges and barriers to participation were included early on in study design. These insights directly impacted and were reflected in every study recruitment and retention strategy delivered by the team. The need for constant innovation resulted in new technology and engagement strategies used to remove barriers to study participation while also reducing burden on investigator/study sites. Data-driven, digital offerings increased efficiencies, reduced costs and timelines helping to get life-saving drugs to market faster.• Continued to lead and strategically expand global team of nearly 40+ FTEs • Based on new revenue streams Patient Experience generated > $14M in 2020 and a record $23.5M in revenue 2021 – 147% increase in revenue vs. historic, vendor insourced model.• Introduced new pricing tool and scoping model to support new products and services

• Founder & Executive Director, Patient Experience

  • Oct 2015 - Sep 2019

  Hired to create the Patient Experience team for PRA Health Sciences.Defined business plan/strategy, hired and lead a global team focused on the creating and delivering innovative, direct-to-patient, caregiver and HCP offerings focused on improving operational efficiencies while providing a seamless user experience across the clinical R&D delivery model. • In less than 14 months replaced a100% outsourced, with a 100% insourced delivery model. • Created a full-service agency model which included the launch of 3 new technology platforms offered full transparency into clinical trial delivery with a heavy focus on and application of performance metrics, analytics and ROI



IQVIA

• United States
• Hospitals and Health Care
• 700 & Above Employee

• Founding Member, Digital Patient Unity then Director, Healthcare Engagement & Communications

  • Oct 2013 - Sep 2015

  Account Director responsible for the oversight and delivery of over $8M of agency business. Leverage innovative, social media and digital strategies to help drive clinical trial recruitment, patient engagement, retention, brand adherence and loyalty programs. Lead observational non-interventional trials to collect real world patient data. Leverage patient-centric, internal and external partner communities to support patient enrollment and engagement to support study objectives and meet endpoints.

• Global Director, Social Media

  • Oct 2011 - Sep 2013

  The first global Director of Social Media for Quintiles responsible for the development, execution and oversight of the company's social media and digital communications strategy. Established a social media center of excellence; defined a multi-channel social media program, collaborated with internal stakeholders to drive awareness and ensure brand consistency. Monitored and analyzed digital media trends and their impact on the Quintiles' brand and reputation and realigned digital strategies as needed. Ensured the effectiveness and the adoption of relevant social media techniques into the corporate culture. Developed Quintiles' Global Social Media Policy and related social media training and compliance program. Successfully rolled out training to 28,000 employees worldwide. Within the first six months as Director of Social Media, drove 45% channel growth, 75% increase in total engagement and month-over-month content reach 7x larger than Quintiles' combined social network size.



PerkettPR

• United States
• Public Relations and Communications Services
• 1 - 100 Employee

• Account Director

  • Jul 2004 - Oct 2011

  PerkettPR is an innovative digital communications agency focused on PR, digital production and social marketing. Serving clients throughout the US and Europe I was one of four Sr. Executive team members, including agency founder, responsible for business development, budget creation and management, client relations, internal team management and HR functions. Worked with clients large and small from $0 revenue and customers to IPOs and M&A growth. Clients included Webex, ConstantContact, Photobucket, Mindjet, Location Labs, QuantiaMD, Life is Good, and many more in B2B and B2C products and services, tech, healthcare, consumer and higher education. My 7-year plus tenure included the launch and management of PerkettPR’s healthcare division - winning and overseeing accounts including Sermo, HealthLeap, WaveMark and St. Louis Children’s Hospital to provide an integrated traditional and social marketing strategies. Business DevelopmentClient/Vendor ManagementTraditional & Social Media StrategySocial community management (establishment, digital content, design and campaigns)PR (media relations, analyst relations, news, speaking, thought leadership)Reporting and Analytics Budget DevelopmentBranding (logo, tag lines, category, demand, competitive positioning) Sales Support (lead generation, lead nurturing and development, sales enablement and collateral, prospect meetings, demos)Events (Open House, trade shows, networking, booth design and management)HR (internal team management, mentor/team development, hiring, on-boarding)



AmberWave Systems

• Semiconductor Manufacturing
• 1 - 100 Employee

• Director Corporate Communications

  • Aug 2003 - May 2004



CGPR

• United States
• Public Relations and Communications Services
• 1 - 100 Employee

• Public Relations Consultant

  • Nov 2002 - Aug 2003



Thales Cloud Security

• United States
• Computer and Network Security
• 300 - 400 Employee

• PR Manager

  • 2001 - 2002



Pharmasmarket.com

• Director of Corporate Communications

  • 1999 - 2001



Schwartz Communications

• Account Supervisor

  • 1997 - 2000



The Sherry Group

• Account Executive

  • Nov 1996 - Nov 1998



McGraw Hill

• United States
• Education Administration Programs
• 700 & Above Employee

• Associate Publicist

  • May 1995 - Nov 1996