Experience

brainchild

• United States
• Advertising Services
• 1 - 100 Employee

• Founder

  • Sep 2023 - Present

  Greater Atlanta Area I help brands create infinite brand images on-demand using AI.



Aptivio

• United States
• Software Development
• 1 - 100 Employee

• Strategic Advisor

  • Oct 2023 - Present

  Aptivio is an AI-powered revenue engine that uses multi-signal intent data to help revenue teams generate high quality pipeline and drive efficient GTM execution. Revenue teams are able to: - identify accounts most likely to close - determine the shortest path to connect - automate network outreach and plays at scale DM me to learn more.



Pavilion

• United States
• Think Tanks
• 400 - 500 Employee

• Executive Member

  • Jan 2022 - Present

  Atlanta Metropolitan Area Pavilion is an international community of GTM leaders from the world’s fastest growing companies.



LASSO

• United States
• Events Services
• 1 - 100 Employee

• VP, Marketing

  • Apr 2021 - Aug 2023

  Atlanta Metropolitan Area LASSO is a vertical SaaS solution dedicated to the live event and entertainment industry. • Transformed revenue landscape: Elevated ARR 11x in 24 months • GTM leadership: Orchestrated holistic marketing strategies for both net new prospects and upsell opportunities, serving as the backbone for company growth; Owned the buyer/customer journey from discovery to adoption • Piloted the successful launch of four new products within a six-month timeframe; Set unprecedented totals for… Show more LASSO is a vertical SaaS solution dedicated to the live event and entertainment industry. • Transformed revenue landscape: Elevated ARR 11x in 24 months • GTM leadership: Orchestrated holistic marketing strategies for both net new prospects and upsell opportunities, serving as the backbone for company growth; Owned the buyer/customer journey from discovery to adoption • Piloted the successful launch of four new products within a six-month timeframe; Set unprecedented totals for waitlist enrollments and virtual event engagement, both in sign-ups and attendance, and participant retention • Achieved 93% of all set OKRs spanning 10 quarters, encapsulating company, team, and individual project targets • Revitalized inbound website conversions: In first 90 days, optimized demo page conversions from 3% to a best-in-class 14%; Overhauled demo process, slashing no-show rates from 34% to 6% • Steered organic inbound closed won deals from 32% to 74%, stemming from various initiatives including a robust customer referral program, a value-driven content cadence, and a strategic SEO program • Content scaling: Scaled content from 2-3 assets to a seamless production of 60+ content assets each month, reflecting our commitment to value-driven messaging; Built out a sales enablement repository of 50+ assets, including one-pagers, customer stories, testimonials, pitch decks, and customer-segmented campaigns. • Integrated a suite of AI tools and processes in to our team's workflow, saving us 40+ hours and four-figure dollar amounts each month Show less



RevGenius

• United States
• Think Tanks
• 500 - 600 Employee

• Member

  • Apr 2022 - Jul 2023



Fullsteam

• United States
• Software Development
• 100 - 200 Employee

• Portfolio Marketing Director

  • Mar 2020 - Apr 2021

  Atlanta Metropolitan Area Fullsteam is a private-equity backed payments and technology company that actively acquires SaaS businesses across multiple verticals. *1st Marketing hire Background: I drove lead generation and revenue growth for Fullsteam's entire portfolio of SaaS businesses (~35 SaaS companies) with a bootstrapped budget. I formulated short and long-term growth strategies for SaaS companies between $1M-$8M ARR—focused on driving revenue growth across portfolio • Advised C-Suite personnel… Show more Fullsteam is a private-equity backed payments and technology company that actively acquires SaaS businesses across multiple verticals. *1st Marketing hire Background: I drove lead generation and revenue growth for Fullsteam's entire portfolio of SaaS businesses (~35 SaaS companies) with a bootstrapped budget. I formulated short and long-term growth strategies for SaaS companies between $1M-$8M ARR—focused on driving revenue growth across portfolio • Advised C-Suite personnel portfolio-wide by identifying small, agile hinges that swung open big doors for their businesses. During COVID, portfolio companies saw a 17% revenue lift (on average) YoY • Reduced customer acquisition cost (CAC) by 28% (on average) • Formulated unique playbooks and coaching for each business Show less



Rubicon

• United States
• Environmental Services
• 300 - 400 Employee

• Head of Brand & Digital

  • Nov 2017 - Mar 2020

  Greater Atlanta Area *Successful unicorn exit I was responsible for leading and executing marketing objectives through the development of key messaging concepts, copy and design direction, digital leadership and hands-on execution in support of overall corporate positioning, branding and company goals. I created breakthrough concepts for our company's website, content, and branding to reach our target markets. -- • Crafted a comprehensive inbound strategy across all marketing… Show more *Successful unicorn exit I was responsible for leading and executing marketing objectives through the development of key messaging concepts, copy and design direction, digital leadership and hands-on execution in support of overall corporate positioning, branding and company goals. I created breakthrough concepts for our company's website, content, and branding to reach our target markets. -- • Crafted a comprehensive inbound strategy across all marketing touchpoints, doubling digital conversions with a 107% surge in just 6 months • Decoded objectives and sales patterns into a formidable demand blueprint, skyrocketing marketing-qualified leads by 125% YoY and boosting adjusted net revenue by 78% YoY • Pioneered a content strategy that received national accolades and magnified organic web traffic by 252% • Spearheaded a website and brand makeover, both in user experience and design aesthetics, driving a 75% revenue hike from marketing channels in 18 months

• Senior Marketing Communications Manager

  • Jul 2017 - Nov 2017



RealPage, Inc.

• United States
• Software Development
• 700 & Above Employee

• Content Director

  • Apr 2016 - Jul 2017

  Alpharetta, GA • Created content engine leading to a 96% increase in website traffic YoY and a 358% increase in blog & email subscribers • Steered an aggressive paid ad campaign—including search, social, and savvy re-targeting—fueling a 265% YoY surge in Marketing Qualified Leads (MQLs) YoY • Orchestrated holistic inbound campaigns—spanning email, SEM, SEO, social media, and site enhancements—to engage, nurture, and convert potential leads • Produced and curated standout content assets, consistently… Show more • Created content engine leading to a 96% increase in website traffic YoY and a 358% increase in blog & email subscribers • Steered an aggressive paid ad campaign—including search, social, and savvy re-targeting—fueling a 265% YoY surge in Marketing Qualified Leads (MQLs) YoY • Orchestrated holistic inbound campaigns—spanning email, SEM, SEO, social media, and site enhancements—to engage, nurture, and convert potential leads • Produced and curated standout content assets, consistently outpacing both lead generation and conversion benchmarks Show less



RAM Partners, LLC

• United States
• Real Estate
• 400 - 500 Employee

• Director of Digital Marketing

  • Aug 2015 - Apr 2016

  Greater Atlanta Area • Strategized marketing initiatives for 150+ communities including website optimization, online reputation, and inbound conversions • Content creator and strategist for all marketing channels; Implemented and oversaw the execution of paid ad campaigns that contributed to 7x lead growth; Additionally drove 9x organic traffic growth across portfolio websites • Spearheaded online reputation management strategy across portfolio resulting in Top 5 national ranking among property management… Show more • Strategized marketing initiatives for 150+ communities including website optimization, online reputation, and inbound conversions • Content creator and strategist for all marketing channels; Implemented and oversaw the execution of paid ad campaigns that contributed to 7x lead growth; Additionally drove 9x organic traffic growth across portfolio websites • Spearheaded online reputation management strategy across portfolio resulting in Top 5 national ranking among property management companies (previously unranked) • Through digital marketing/reputation efforts, increased customers (occupancy) by 267%, saved 74% on PPC expenses, and optimized online visibility (on avg.) by 350% • Through digital marketing/reputation efforts, increased customers (occupancy) by 267%, saved company ad expenses by 74%, and optimized online visibility (on avg.) by 350%

• Digital Marketing Specialist

  • Dec 2014 - Aug 2015

  Greater Atlanta Area Internal promotion to: Director of Digital Marketing



Camden Property Trust

• United States
• Real Estate
• 700 & Above Employee

• Community Manager

  • Jan 2013 - Dec 2014

  Greater Atlanta Area + Worked hand-in-hand with the executive team and leadership to support strategic goals to acquire new customers, and deepen engagement with existing customers to increase profitability + Refined all property marketing channels with the goal of converting leads to customers; Trained and mentored employees on forward-thinking marketing and sales tactics that resulted in ranking as one of the top performing communities nationally in 2012 & 2013 + Organized sales quotas for the team;… Show more + Worked hand-in-hand with the executive team and leadership to support strategic goals to acquire new customers, and deepen engagement with existing customers to increase profitability + Refined all property marketing channels with the goal of converting leads to customers; Trained and mentored employees on forward-thinking marketing and sales tactics that resulted in ranking as one of the top performing communities nationally in 2012 & 2013 + Organized sales quotas for the team; Monitored and continuously improved metrics on sales and closing ratios and optimize sales cycle management; Prepared/presented weekly forecasting and reporting Milestones: • Selected as one of the company’s “fastest risers” (1 of 5 nationwide); participated in select committees with Camden’s C-Suite & Board to inspire new marketing/sales tactics that were rolled out nationwide • Consistently attained & exceeded sales goals/quotas (170%+ for 2011,2012, and 2013) • Top 3 in the Southeast region for Goal Attained & New Business (2011,2012, and 2013)

• Leasing Consultant

  • May 2011 - Jan 2013



Office Depot

• United States
• Retail Office Equipment
• 700 & Above Employee

• Account Manager

  • Sep 2010 - May 2011

  Greater Atlanta Area



St. Louis Cardinals

• Spectator Sports
• 500 - 600 Employee

• Direct Sales Representative

  • Dec 2008 - Dec 2009

  Greater St. Louis Area