Laura Torrance
Director at Holistic- Claim this Profile
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Topline Score
Bio
Lucy Lomas
Laura is one of the best PR advisors I've ever worked with. She doesn't just write beautifully, she helps me (and others) to see the story in what might otherwise be missed. She understands the property and professional services markets well, has a strong strategic mindset, and is skilled at teasing out good content, positioning it just right for maximum marketing leverage. Laura is a brilliant communicator and a pleasure to work with.
Lucy Lomas
Laura is one of the best PR advisors I've ever worked with. She doesn't just write beautifully, she helps me (and others) to see the story in what might otherwise be missed. She understands the property and professional services markets well, has a strong strategic mindset, and is skilled at teasing out good content, positioning it just right for maximum marketing leverage. Laura is a brilliant communicator and a pleasure to work with.
Lucy Lomas
Laura is one of the best PR advisors I've ever worked with. She doesn't just write beautifully, she helps me (and others) to see the story in what might otherwise be missed. She understands the property and professional services markets well, has a strong strategic mindset, and is skilled at teasing out good content, positioning it just right for maximum marketing leverage. Laura is a brilliant communicator and a pleasure to work with.
Lucy Lomas
Laura is one of the best PR advisors I've ever worked with. She doesn't just write beautifully, she helps me (and others) to see the story in what might otherwise be missed. She understands the property and professional services markets well, has a strong strategic mindset, and is skilled at teasing out good content, positioning it just right for maximum marketing leverage. Laura is a brilliant communicator and a pleasure to work with.
Experience
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Holistic
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United Kingdom
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Public Relations and Communications Services
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1 - 100 Employee
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Director
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Jul 2009 - Present
Holistic is a communications consultancy that takes a strategic approach. Since forming 15+ years ago we've been developing campaigns that deliver the right message to the right people at the right time through communications strategies, PR and marketing. Our expert team works closely with you, getting to know our clients' businesses inside out. We listen. We challenge. And we develop a communications strategy from which we can generate creative ideas, and integrated PR and marketing campaigns, that give them a real competitive edge. Plus, we're specialists in property and the built environment. It's all we do. So you can rely on us for expert insight, as well as commitment and creativity. We’ve also been recognised by our industry for our work for clients and our approach to communications, including as the CIPR’s Outstanding Small Consultancy. We have also been shortlisted by the PRCA – 2016 Dare Awards; IBP – 2016 Agency of the Year; Construction Marketing Awards – 2015 Professional Services Marketing Campaign of the Year (winner) and Social Media Campaign of the Year, and 2014 Consultancy of the Year.
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Associate Director
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Jul 2009 - Oct 2011
In January 2010 The Holistic Group rebranded as Holistic and in 2011 I was promoted to Director.
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Four Communications
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United Kingdom
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Advertising Services
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100 - 200 Employee
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Associate Director
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Jun 2008 - May 2009
• Hines UK: Corporate PR for the UK arm of the global real estate company, with particular focus on communications for its redevelopment of Cannon Street station. • Camden Market Holdings: National and local PR for Camden Canal Market, which is being redeveloped after being destroyed by a fire in February 2008. • Kent Thameside Regeneration Partnership: Raising the profile of the Dartford, Gravesend and Ebbsfleet area of north Kent to encourage inward investment, including trade, national and local media relations, website development, e-newsletter and conference presence.
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Halogen PR
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United Kingdom
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Public Relations and Communications Services
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1 - 100 Employee
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Account Director
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Oct 2000 - Oct 2007
Joining as an Account Executive in 2000, I was promoted to Account Director and part of the company’s management team. Clients included: • Bovis Homes plc: Stanton Cross, Wellingborough – PR and marketing communications for a 637-acre mixed use development in Wellingborough, Northamptonshire, including devising an integrated PR and marketing campaign and budget covering 2+ years from pre-planning to post-launch; branding and identity, media and stakeholder relations and commercial marketing, including a website. • Crest Nicholson Regeneration – East Street, Farnham: Media relations and latter stages of public consultation for a very sensitive mixed-use development in Farnham town centre. • London Borough of Hammersmith & Fulham – Developers’ Conference: A breakfast event for commercial developers and RSLs – from concept, format, venue and timescales to coordination and stage management on the day.
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Education
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University of Cambridge
BA (Hons), English Literature -
Longslade College