Experience

FCB/SIX

• Canada
• Advertising Services
• 1 - 100 Employee

• Director of Analytics

  • Oct 2022 - Present

  Toronto, Ontario, Canada



Klick

• Canada
• Advertising Services
• 700 & Above Employee

• Associate Director, Analytics

  • Sep 2021 - Oct 2022

  Toronto, Ontario, Canada • Marketing Mix Modeling: - Developed and Productized Marketing Mix Modeling Capabilities that helped to improve revenue for Biohaven, Moderna, and Abbot - Developed the forecasting and optimization solutions that helped to create an Ideal Media Mix • Analytics strategy and Innovation: - Developed Pharma First "e-commerce light" approach rooting all the KPIs into ROI, which resulted in a 30% increase in revenue for participating Brands - Developed Pharma First Influencer… Show more • Marketing Mix Modeling: - Developed and Productized Marketing Mix Modeling Capabilities that helped to improve revenue for Biohaven, Moderna, and Abbot - Developed the forecasting and optimization solutions that helped to create an Ideal Media Mix • Analytics strategy and Innovation: - Developed Pharma First "e-commerce light" approach rooting all the KPIs into ROI, which resulted in a 30% increase in revenue for participating Brands - Developed Pharma First Influencer Measurement Capabilities that are focused on ROI performance • Automation and Data activation: - Developed a Marketing Mix data framework that reduced the time to deliver the MMM to 2 weeks - Implemented Agile solutions for metadata integration and QA/QC assessment

• Manager, Marketing Analytics

  • Jul 2019 - Sep 2021

  Toronto, ON, Canada • Led the development of the internal agile data warehouse solution across multiple clients using Snowflake, DBT, Datorama, and Stitch. • Ensured the smooth operations of a team while consistently meeting tight deadlines across a variety of clients • Oversaw the successful integration of Measurement Plans across the portfolio of over 12 brands • Implemented the best practices and processes for writing the code, updating the Analytical Layer, and utilizing the analytical solutions on… Show more • Led the development of the internal agile data warehouse solution across multiple clients using Snowflake, DBT, Datorama, and Stitch. • Ensured the smooth operations of a team while consistently meeting tight deadlines across a variety of clients • Oversaw the successful integration of Measurement Plans across the portfolio of over 12 brands • Implemented the best practices and processes for writing the code, updating the Analytical Layer, and utilizing the analytical solutions on top of Snowflake • Developed, validated, and implemented the web-based conversion model that increased efficiency by over 40% • Using Mass Analytics Solutions created multiple marketing mix models that were instrumental for media planning strategies for 2021

• Senior Marketing Analyst

  • Jul 2018 - Jul 2019

  Toronto, Canada Area • Worked with internal and external stakeholders to create measurement plans to ensure the success of the marketing initiatives, while ensuring the successful technical implementation throughout the whole process • Manipulated and analyzed raw data sets to evaluate the performance of the multi-channel marketing campaigns, and provided recommendations to a strategy team on a segmentation and targeting approach based on the results of these analyses • In conjunction with UX, Strategy… Show more • Worked with internal and external stakeholders to create measurement plans to ensure the success of the marketing initiatives, while ensuring the successful technical implementation throughout the whole process • Manipulated and analyzed raw data sets to evaluate the performance of the multi-channel marketing campaigns, and provided recommendations to a strategy team on a segmentation and targeting approach based on the results of these analyses • In conjunction with UX, Strategy, Developers, and Clients developed KPI centric dashboards to drive meaningful decisions using tools such as Data Studio, Tableau, Qlik Sense



ICF Olson

• United States
• Advertising Services
• 1 - 100 Employee

• Data Analyst

  • Aug 2016 - Jul 2018

  Toronto, Canada Area • Provided insights and reports to various stakeholders to support strategic decisions regarding the performance of the websites, change in users' behaviour and customer experience using Adobe Analytics, Google Analytics, MongoDB, and SQL database while ensuring data integrity. • Performed segmentation and analysis to evaluate purchase behaviour to provide recommendations to improve the customer experience. • Analyzed telecommunication data using JavaScript in MongoDB. • Created… Show more • Provided insights and reports to various stakeholders to support strategic decisions regarding the performance of the websites, change in users' behaviour and customer experience using Adobe Analytics, Google Analytics, MongoDB, and SQL database while ensuring data integrity. • Performed segmentation and analysis to evaluate purchase behaviour to provide recommendations to improve the customer experience. • Analyzed telecommunication data using JavaScript in MongoDB. • Created reports regarding the brand awareness and purchase consideration flow using market research and social media listening tools like Crimson Hexagon, Forrester and SEMRush. • Designing and implementing website tags based on KPI for various websites using Google Tag Manager. • Creating dashboards for internal and external use in Tableau and Google Data Studio. • Performed QA on the websites to ensure that Goals, Tags, and Tracking set up correctly. • Investigated data discrepancies using SQL and Tableau. Show less



QiiQ Communications

• Canada
• Telecommunications
• 1 - 100 Employee

• Marketing and Data Analyst

  • Oct 2014 - Jul 2016

  Canada, Markham, ON • Manipulated, cleaned and processed users’ telecommunication pattern data with SQL and Excel to adjust the pricing strategies and launch targeted advertising campaign • Researched international telecommunication markets, and presented meaningful data to the management, in order to launch the service on Canadian, US, Russian and Europe markets while also identifying and reporting on gaps and risks of the projects • Analyzed the competitors’ prices across the global markets to ensure the… Show more • Manipulated, cleaned and processed users’ telecommunication pattern data with SQL and Excel to adjust the pricing strategies and launch targeted advertising campaign • Researched international telecommunication markets, and presented meaningful data to the management, in order to launch the service on Canadian, US, Russian and Europe markets while also identifying and reporting on gaps and risks of the projects • Analyzed the competitors’ prices across the global markets to ensure the competitiveness of company’s products and services, and presented recommendations to the management that resulted in increase in sales following implementation • Analyzed social media and website activity via Google Analytics and social media analytical tools to adjust the digital channels to meet user expectations, that resulted in increase of monthly impression Show less



NATO Association of Canada

• Canada
• International Affairs
• 1 - 100 Employee

• Marketing and Development Intern

  • Apr 2013 - Sep 2013

  Toronto, ON • Implemented the custom CRM system in Access and performed multiple analysis to track potential sponsors and clients that increased the quality of the database and helped to attract new sponsors • Researched the user’s engagements in certain topics by analyzing the views, bounce rates, trends and user flow via Google Analytics while providing recommendation on the topics to the writers what raised the number of impressions • Improved the performance of social media platforms and website,… Show more • Implemented the custom CRM system in Access and performed multiple analysis to track potential sponsors and clients that increased the quality of the database and helped to attract new sponsors • Researched the user’s engagements in certain topics by analyzing the views, bounce rates, trends and user flow via Google Analytics while providing recommendation on the topics to the writers what raised the number of impressions • Improved the performance of social media platforms and website, by providing recommendations based on trends research that led to 200% increase in new subscribers • Redesigned multiple web pages for the events and internship sections of the website using HTML, what resulted in originality and increased the number of subscribers • Analyzed and launched multiple digital campaigns across social media to promote fundraising events (golf tournaments, tribute dinners and roundtables) and monitored the effectiveness comparing it to the previous time periods Show less



New Point

• Russian Federation
• Advertising Services
• 1 - 100 Employee

• Data and Marketing Strategist, Advertising Agency LLC “New Point”

  • Aug 2011 - Dec 2011

  Moscow, Russian Federation • Worked closely with Procter & Gamble to develop the targeted advertising campaign for various new products: Oral-B, Blenda-Med, Escada, Lacoste • Analyzed raw data from Lacoste and Escada stores to create targeted advertising campaign • Ensured effectiveness of below the line campaigns for Escada and Lacoste by comparing data from different time periods



adidas

• Germany
• Sporting Goods
• 700 & Above Employee

• Marketing Strategy, Adidas Group Russia

  • May 2010 - Feb 2011

  Moscow, Russian Federation • Developed innovative BTL events that resulted in originality and value for customers, while also communicating with multiple internal teams to ensure integration of the project will benefit all appropriate advertising channels • Performed A/B testing of the landing pages for the Reebok ZigTech and reporting the results to the management, that resulted in a redefined approach to the concept of web pages and in increased views by 500% • Launched loyalty programs for fitness club… Show more • Developed innovative BTL events that resulted in originality and value for customers, while also communicating with multiple internal teams to ensure integration of the project will benefit all appropriate advertising channels • Performed A/B testing of the landing pages for the Reebok ZigTech and reporting the results to the management, that resulted in a redefined approach to the concept of web pages and in increased views by 500% • Launched loyalty programs for fitness club instructors and opinion setters to increase brand awareness across Reebok brands, while monitoring the effectiveness Show less



Condé Nast

• United States
• Media Production
• 700 & Above Employee

• Marketing Assistant (part-time)

  • 2007 - 2010

  Moscow, Russian Federation • Assisted the Brand Manager in the organization of the event of the Glamour Magazine «Woman of the Year»: invited guests via telephone and e-mailing, followed up the guest list, coordinated the ordering and delivery of POS-materials • Assisted Brand Managers on a range of tasks on different projects in AD and Vogue magazines • Accumulated agencies’ PR-reports on projects