Founder / CEO

• Sep 2020 - Present

Fusing the power of Storytelling with the technology of professionally produced Video to help business owners attract a high volume of the Right customers. Fusing the power of Storytelling with the technology of professionally produced Video to help business owners attract a high volume of the Right customers.

Vice President Marketing

• Aug 2017 - Sep 2020

Reporting to the CEO, my responsibilities encompass the full marketing scope: corporate marketing, product marketing, brand strategy, corporate communications and demand generation. My focus is on establishing Kukui as the industry leader in the rapidly growing automotive aftermarket industry, maximizing the revenue-generating potential of Kukui's business relationships to exceed sales goals through sales enablement and demand generation programs. Drive demand generation though sales and marketing automation using (Salesforce, Pardot, Marketto, AgileCRM, Hubspot, Mailchimp, Wistia, D&B Hoovers, Monday.com, Zapier, GotoWebinar, and Zoom) Show less

Digital Marketing Director

• Feb 2016 - Dec 2017

Create and execute AutoServe1’s inbound and outbound marketing strategies to fulfill the company's mission to support trust and openness in the independent auto repair industry. Leverage the power of video based customer success stories which establish AutoServe1 technology as the most user-friendly and easy to use solution for in-shop productivity through peer testimonial. Establish the AutoServe1 brand as the global choice for digital vehicle inspection software. Create and execute AutoServe1’s inbound and outbound marketing strategies to fulfill the company's mission to support trust and openness in the independent auto repair industry. Leverage the power of video based customer success stories which establish AutoServe1 technology as the most user-friendly and easy to use solution for in-shop productivity through peer testimonial. Establish the AutoServe1 brand as the global choice for digital vehicle inspection software.

Digital Marketing Director

• Oct 2015 - Feb 2016

Vice President Marketing

• Apr 2014 - Sep 2015

Develop and execute company’s marketing initiatives to position the AutoVitals brand as the emerging standard for shop productivity and process improvement in the auto repair industry. Establish processes and policies for lead generation, pipeline management and sales coordination. Direct collaboration among field support, marketing, sales and engineering teams in the implementation of those procedures to support substantial business growth. Manage business relations with national partners, NAPA, Carquest, Meineke and others. Show less

Head of Products

• Jul 2013 - Dec 2013

Responsible for driving the company’s technical strategy while providing product management and technical leadership for the development team. Created and marketed a next generation integrated social analytics and business intelligence product that automates advertising placement and targeting through audience identification and trend analysis. Responsible for driving the company’s technical strategy while providing product management and technical leadership for the development team. Created and marketed a next generation integrated social analytics and business intelligence product that automates advertising placement and targeting through audience identification and trend analysis.

Vice President, SEO and Social Engagement Products

• Jun 2012 - Jul 2013

Responsible for determining and implementing the company’s key strategies that provide clients with industry-leading SEO performance and web presence. Additionally leads AutoVitals’ Social initiatives providing vision and strategy to deploy creative approaches to extending the reach and engagement of our company and clients through the use of Video broadcasting, and extensive integration of social networking tools. Responsible for determining and implementing the company’s key strategies that provide clients with industry-leading SEO performance and web presence. Additionally leads AutoVitals’ Social initiatives providing vision and strategy to deploy creative approaches to extending the reach and engagement of our company and clients through the use of Video broadcasting, and extensive integration of social networking tools.

Commodore and Board President

• Jan 2012 - Dec 2012

President and Head of Products

• Sep 2009 - 2012

Visionary and architect of the Spark Igniter platform. Drove product vision and marketing strategy. Lead an agile development process to create the first social broadcasting platform. Worked with customers, prospects and industry thought leaders to define product marketing strategy and corporate direction. Visionary and architect of the Spark Igniter platform. Drove product vision and marketing strategy. Lead an agile development process to create the first social broadcasting platform. Worked with customers, prospects and industry thought leaders to define product marketing strategy and corporate direction.

Founder

• 1998 - 2010

Launched and managed the industry’s largest online community for software configuration management professionals. CM Crossroads featured an integrated resource-center, online magazine, discussion forums, jobs board and virtual event center and was the first of its kind in the software development industry. As publisher I performed or oversaw all aspects of community management, member acquisition and retention, marketing, business development, and advertising sales. CM Crossroads also launched one of the industry’s first virtual trade shows ALM Expo in 2004 Show less

President, Head of Product Marketing

• 2004 - Sep 2009

Responsible for the overall management of CM Crossroads, Agile Journal and Green Building Pro online communities with total membership exceeding 1 million. Provided support to over 500 sponsors while designing new innovative online lead generation programs. Acted as publisher and General Manager of all online magazines. Pioneered the design and management of large-scale online virtual tradeshows. Conducted and produced video interview series with industry thought leaders and market analysts as part of our regular online broadcasting environment Show less

Vice President of Marketing and Business Development

• 2000 - 2004

Responsible for market positioning, public relations and partner development. Oversaw all aspects of product marketing. Responsible for market positioning, public relations and partner development. Oversaw all aspects of product marketing.

VP Business Line Marketing

• 1999 - 2000

Responsible for the strategic positioning and product launch of CA’s Enterprise Change and Configuration Control products. Worked with other software vendors to develop business relationships and to pursue technology acquisition. Managed a global team of Product Mangers and Product Analysts. Responsible for the strategic positioning and product launch of CA’s Enterprise Change and Configuration Control products. Worked with other software vendors to develop business relationships and to pursue technology acquisition. Managed a global team of Product Mangers and Product Analysts.

Product Manager

• 1997 - 1999

Managed product direction and developed product roadmap for PLATINUM's change control products CCC Harvest and Life Cycle Manager. Responsible for monetization strategies, product specifications, marketing programs and P&L of the product line. Product revenues doubled to $24 million in the first year. Managed product direction and developed product roadmap for PLATINUM's change control products CCC Harvest and Life Cycle Manager. Responsible for monetization strategies, product specifications, marketing programs and P&L of the product line. Product revenues doubled to $24 million in the first year.

Director Product Management

• 1996 - 1997

Responsible for the creation of strategic marketing solutions to increase industry awareness of the company and SERENA’s products. Managed the positioning of SERENA as a leading year 2000 solution provider. Supervised the development of a team product managers and marketing communications professionals. Responsible for the creation of strategic marketing solutions to increase industry awareness of the company and SERENA’s products. Managed the positioning of SERENA as a leading year 2000 solution provider. Supervised the development of a team product managers and marketing communications professionals.

Product Manager

• 1993 - 1996

Market Manager/Systems Engineer

• 1988 - 1993

Acquired by CA now Broadcom Acquired by CA now Broadcom

Systems Engineer

• 1987 - 1988

(Became LEGENT Corporation in 1988) (Became LEGENT Corporation in 1988)

Systems Programmer

• 1986 - 1987

Systems Programmer

• 1985 - 1986