Senior Marketing Coordinator

• Dec 2021 - Present

Marketing Coordinator

• Jan 2020 - Dec 2021

• Design and assist with the development of all print collateral, website and blog content, presentations, and content required for qualifications and proposals.• Coordinate email campaigns, marketing automation, and social media.• Coordinate the proposal process including page layout and production, utilizing a variety of graphic formats and programs; collect data; assist with writing, editing, and proofing; and manage deadlines.• Maintain and update website content via a Content Management System.• Work with the CRM and marketing automation tool to implement marketing initiativesAssist in writing and editing of sales and marketing materials, which include articles, presentations, blogs, and proposals.• Manage inventory of all marketing related materials and files including brochures, fliers, pictures, graphics, project photography, templates, signage, and promotional materials.• Serve as a liaison to company, print suppliers, freelance talent, and various marketing services.Coordinate trades shows and expos including registration, contracts, booth and signage, shipment of materials, and staffing.• Support all details related to formal or informal client events including expos, golf outings, dinners, award ceremonies, etc.

Marketing and Membership Manager

• Jun 2017 - Jan 2020

• Forms connections with new and existing clients and works to retain them. Creates and manages all social media and marketing campaigns. • Networks with external and internal organizations to build mutually beneficial strategic partnerships.• Point of contact for all inquiries around pricing and membership options for clients and responsible for retaining current clients.• Responsible for studio audits and marketing reports.• Creates and manages editorial calendar for marketing campaigns and all social media. • Develops marketing-related materials including brochures, flyers, promotional mailers, graphics, templates, signage and promotional materials.• Revamped companies branding and overall presence.• Co-Instructor for 200 Hour Yoga Teacher Trainings and Sculpt Teacher Trainings.

Marketing Manager

• Jun 2017 - Jan 2020

• Creates and manages editorial calendar for marketing campaigns and all social media. • Develops marketing-related materials including brochures, flyers, promotional mailers, graphics, templates, signage and promotional materials.• Revamped companies branding and overall presence. • Creates and manages editorial calendar for marketing campaigns and all social media. • Develops marketing-related materials including brochures, flyers, promotional mailers, graphics, templates, signage and promotional materials.• Revamped companies branding and overall presence.

Creative Director / Management Team

• May 2015 - Jun 2017

• Facilitated processes and procedures for operations of the premier power yoga studio in Greenville, SC.• Managed studio’s Work Exchange Program by implementing overall standards, hiring, training, and scheduling of new participants.• Responsible for designing all graphic elements to include: Logo/branding, standard forms, signage/flyers, advertising/marketing materials, and website graphics.• Manage all graphic design standards to maintain brand cohesiveness.• Manage social media campaign by producing weekly schedules and posting on social media platforms such as Facebook, Instagram and Twitter daily.• Organize event schedule for studio’s indoor and outdoor events through partnerships with community professionals in the area.• Co-Instructor for 200 Hour Yoga Teacher Trainings and Sculpt Teacher Trainings.

Office Manager / Project Coordinator

• Apr 2013 - May 2015

• Led the design and renovation of ACS’ new Southeast Regional Office by working with local contractors, architects and vendors to successfully complete and furnish the office space on schedule.• Supported the revenue and personnel growth of the regional office by 60% in the first two years of operation.• Managed entire office functions and operations while acting as the main liaison between clients, vendors and ACS employees.• Acted as a Project Coordinator supporting Project Managers (PM) with multi-million dollar projects for clients such as Cummins, Harley Davidson, John Deere and Caterpillar.• Assisted the PM in the drafting and issuance of project proposals, request for proposals, budgets, cash flows, and preliminary schedules.• Tracked the progress and quality of work being performed by design disciplines/trades. • Ensured clients’ needs were met in a timely and cost-effective manner.• Issued bid packages, contracts, letters of intent/rejection, purchase orders, submittals, RFI’s, change orders, drawings, and operation and maintenance manuals. • Continued to support four ACS locations with marketing needs such as: Overseeing and managing all graphic design guidelines and standards, managed photo database, designed advertisements and any marketing materials.

Marketing Coordinator

• Jun 2011 - Apr 2013

• Owned and facilitated ACS' proposal process, including coordinating the collection of data; writing, editing, and proofing copy; page layout and design utilizing a variety of graphic formats and programs while meeting expected timelines and deadlines.• Developed and standardized business development tools and templates (e.g., presentations, sales scripts, proposals) for four ACS locations including the U.S., China and United Kingdom.• Developed marketing-related materials including brochures, flyers, promotional mailers, graphics, templates, signage, site signs, and promotional materials.• Assisted in the education of ACS employees in using marketing materials and resources to promote the organization.• Served as a liaison between company, print suppliers, freelance talent, and various marketing services in the production of materials.• Coordinated trades shows and expos, including registrations, contracts, booth and signage, shipment of materials, and staffing.• Developed and administered client contact database to meet the needs of the company and the marketing department.• Developed and maintained photo database for entire ACS organization.• Assembled new website for entire organization including specialized Mandarin section for China office.

Merchandising Assistant

• Sep 2010 - Jun 2011

• Responsible for editing pages of all media production to include: catalogs, package stuffers, postcards, order forms, e-mails, category pages, and web shopping pages.• Accountable for setting up thousands of new products for each of Gempler’s nine yearly catalogs to include: completing and submitting new product set up forms, manually entering information into PeopleSoft system and STEP data base, and entering all information into the web management tools.• Maintaining existing products in PeopleSoft system by managing discontinued item numbers, product relationships, product notes, and product corrections submitted by customer service team.• Creatively rendering the new and existing products on the web to appeal to the correct target market. Making sure all products are updated and optimized for favorable search engine results.• Interacting with vendors to verify their products represent the accurate and most current information.