Lorrie Adam
Sr Communications Coordinator, CAIR-SFBA Office at CAIR-CA- Claim this Profile
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Bio
LinkedIn User
Lorrie is a joy to have on a team. We worked together very closely for many years at Symantec and after the Broadcom acquisition. One of the many projects we collaborated together on during that time was building Sales Central. An intranet site that was an integral part of our sales enablement program and GTM strategy. We also created a email series called, the Symantec Win Wire, a email that highlighted the top sales deals for the company which we distributed via Eloqua. This was one of many email campaigns that we created and managed in the Sales Enablement group at Symantec. After the Broadcom acquisition, Lorrie built all of the intranet pages for Symantec, then for Broadcom Software. This was no easy task. Lorrie is also an amazing writer and her technical knowledge is key to her success. I’ve always enjoyed hearing her perspective during meetings, as she brings a special insight from years of experience that is delivered thoughtfully. Lorrie adds incredible value to a team, and I would recommend her to anyone looking to work with her in any capacity.
Alan Drummer
Lorrie guided our team with a swift, sure hand as we developed success stories and feature articles about her customers. She was a pleasure to work for and with. We were well-supported.
LinkedIn User
Lorrie is a joy to have on a team. We worked together very closely for many years at Symantec and after the Broadcom acquisition. One of the many projects we collaborated together on during that time was building Sales Central. An intranet site that was an integral part of our sales enablement program and GTM strategy. We also created a email series called, the Symantec Win Wire, a email that highlighted the top sales deals for the company which we distributed via Eloqua. This was one of many email campaigns that we created and managed in the Sales Enablement group at Symantec. After the Broadcom acquisition, Lorrie built all of the intranet pages for Symantec, then for Broadcom Software. This was no easy task. Lorrie is also an amazing writer and her technical knowledge is key to her success. I’ve always enjoyed hearing her perspective during meetings, as she brings a special insight from years of experience that is delivered thoughtfully. Lorrie adds incredible value to a team, and I would recommend her to anyone looking to work with her in any capacity.
Alan Drummer
Lorrie guided our team with a swift, sure hand as we developed success stories and feature articles about her customers. She was a pleasure to work for and with. We were well-supported.
LinkedIn User
Lorrie is a joy to have on a team. We worked together very closely for many years at Symantec and after the Broadcom acquisition. One of the many projects we collaborated together on during that time was building Sales Central. An intranet site that was an integral part of our sales enablement program and GTM strategy. We also created a email series called, the Symantec Win Wire, a email that highlighted the top sales deals for the company which we distributed via Eloqua. This was one of many email campaigns that we created and managed in the Sales Enablement group at Symantec. After the Broadcom acquisition, Lorrie built all of the intranet pages for Symantec, then for Broadcom Software. This was no easy task. Lorrie is also an amazing writer and her technical knowledge is key to her success. I’ve always enjoyed hearing her perspective during meetings, as she brings a special insight from years of experience that is delivered thoughtfully. Lorrie adds incredible value to a team, and I would recommend her to anyone looking to work with her in any capacity.
Alan Drummer
Lorrie guided our team with a swift, sure hand as we developed success stories and feature articles about her customers. She was a pleasure to work for and with. We were well-supported.
LinkedIn User
Lorrie is a joy to have on a team. We worked together very closely for many years at Symantec and after the Broadcom acquisition. One of the many projects we collaborated together on during that time was building Sales Central. An intranet site that was an integral part of our sales enablement program and GTM strategy. We also created a email series called, the Symantec Win Wire, a email that highlighted the top sales deals for the company which we distributed via Eloqua. This was one of many email campaigns that we created and managed in the Sales Enablement group at Symantec. After the Broadcom acquisition, Lorrie built all of the intranet pages for Symantec, then for Broadcom Software. This was no easy task. Lorrie is also an amazing writer and her technical knowledge is key to her success. I’ve always enjoyed hearing her perspective during meetings, as she brings a special insight from years of experience that is delivered thoughtfully. Lorrie adds incredible value to a team, and I would recommend her to anyone looking to work with her in any capacity.
Alan Drummer
Lorrie guided our team with a swift, sure hand as we developed success stories and feature articles about her customers. She was a pleasure to work for and with. We were well-supported.
Experience
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CAIR-CA
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United States
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Civic and Social Organizations
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1 - 100 Employee
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Sr Communications Coordinator, CAIR-SFBA Office
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Jul 2023 - Present
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Broadcom Software
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United States
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Software Development
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700 & Above Employee
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Sales Communications / Intranet Manager
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Nov 2019 - Dec 2022
• Wrote, curated, and edited periodic and ad hoc communications to inform Sales of product launches, competitive actions, programs, events, and enablement to drive sales results. • Built consistent, template-based email communications, managed distribution lists, and tracked results across multiple communications programs. • Transformed the Broadcom Software Sales intranet—previously siloed across product divisions—into a streamlined, cohesive site, with intuitive navigation, dynamic homepage featuring timely news and events, and search. • Maintained the intranet, collaborating with more than 50 stakeholders across marketing, product management, services, support, and sales to ensure fresh, accurate content and pages. • Tracked web page metrics (via Google Analytics) and content downloads (via Seva third-party tool), providing regular and timely reports to stakeholders. • Proofread and edited internal and external presentations, infographics, customer email templates, blog posts, annual value reports, and other marketing materials for clarity, linguistic accuracy, and adherence to brand and corporate style guides. Show less
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Symantec
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United States
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Software Development
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700 & Above Employee
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Program Manager, Global Sales Communications
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2015 - 2019
Launched and maintained Symantec’s global sales intranet to give Sales fast access to critical content, news, and tools. Fully responsible for:• Migrating web pages to Adobe Experience Manager and content to Salesforce.com in less than four months—accomplished on time and under budget.• Setting and maintaining the strategic direction, development, and governance of the hybrid platform.• Establishing hierarchy and navigation for more than 300 web pages, turning unstructured, raw content into well-designed, effective pages, with 90K average page views per quarter.• Reducing outdated content by more than 70%.• Supporting 60+ publishers with user training and best-practice recommendations.Ran the “Wednesday Win Wire” sales win program, distributing insights into successful selling strategies, lessons learned, and strategic value to customers. Published 130+ success stories—always on time and under budget—at a weekly cadence.Researched, curated, edited, and published the monthly sales newsletter to build awareness of new products, programs, processes, and sales tools. Show less
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Project Manager, Sales Effectiveness
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2013 - 2015
Managed projects that increased Sales effectiveness:• Created and implemented a consistent, sustainable process to develop, deliver, and communicate new-product sales enablement for faster ramp-up.• Developed new templates for interactive toolkits and other sales tools for consistency across four different product lines.• Maintained a Global Enablement Dashboard that tracked weekly views/downloads of key sales tools by geography.• Managed a “Keyword Tool” that helped Sales representatives identify pain points and focus customer conversations on productive outcomes. Show less
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Customer Reference Manager
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Jul 2008 - Nov 2013
Managed customer references for 15+ products: recruited customers, developed written and audiovisual content, arranged PR and media coverage, organized and promoted content for effective use by Sales.
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Sr. Principal Proposal Developer
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Jul 2007 - Jul 2008
Wrote proposal content for 30 top-revenue-producing security and availability products, used to generate more than 1,280 proactive customer proposals, saving Sales hundreds of active selling hours.
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Global Sales Communications Manager
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1996 - Jul 2007
Led a six-person team that maintained sales communications infrastructure and Symantec’s “Most Productive Sales Tools” three years running. Developed and executed communications plans for 20+ mergers and acquisitions.
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Education
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Kalamazoo College
BA, French
Community
