Experience

CMI Media Group

• United States
• Advertising Services
• 700 & Above Employee

• Director, Paid Social

  • Sep 2021 - Present

• Associate Director, Social Media

  • Apr 2020 - Aug 2021

  • Internal and external social go-to for client and brand teams, executing on best-in-class robust social strategies, providing POVs, and delivering ongoing social listening and analytics reports • Social lead across seven brands, responsible for managing five direct reports

• Social Media Supervisor

  • Jan 2018 - Apr 2020

  • Led relationships between social media team, clients, and external creative agencies to maintain positive relationships and cross-team collaboration• Coordinated social strategies with media and search team leads to ensure all tactics ladder up to brand goals within the larger media plan, using analytics for rationale• Developed client social POVs and internal processes to inform clients on beneficial social opportunities and ensure the social team has a clear workstream to make work more efficient

• Senior Social Analyst

  • May 2017 - Jan 2018

  • Led social strategy across a variety of consumer and healthcare professional social campaigns for clients across different healthcare specialties• Continued to push the social boundaries in healthcare marketing by testing performance across new social platforms, tactics, bidding strategies, and ad objectives• Optimized performance in real-time using a mix of qualitative and quantitative data insights• Led client presentations, including social landscape overviews, monthly reporting results, planning presentations, and new business pitches

• Social Media Analyst

  • May 2016 - May 2017

  • Created and presented integrative social media plans for pharmaceutical health clients• Executed and managed paid social media campaigns across Facebook, Instagram, LinkedIn, and Twitter social platforms for oncology, immunology, Multiplied Sclerosis, and CPG brands• Developed internal documents and processes for the social media department to ensure the team operates to the best of its ability• Led internal and external social account coordination to make sure all deadlines are met and all team members are up to date on project status• Informed clients and coworkers of new social opportunities through a company newsletter



One Bead

• United States
• Non-profit Organization Management
• 1 - 100 Employee

• Emeritus Board Member

  • Nov 2019 - Present

• Board of Directors Treasurer

  • Jun 2012 - Nov 2019



Philly Streats Magazine

• Contributing Writer

  • Jun 2016 - Jun 2017

  Contributing writer to the music section of Philly Streats Magazine. Topics include information about upcoming concerts in the Philadelphia area, concert reviews, and creating curated playlists. Contributing writer to the music section of Philly Streats Magazine. Topics include information about upcoming concerts in the Philadelphia area, concert reviews, and creating curated playlists.



Publicis Health Media

• United States
• Advertising Services
• 500 - 600 Employee

• Media Planner

  • Oct 2015 - Apr 2016

  ● Create and present robust digital and print media plans for pharmaceutical and CPG products with a focus on programmatic buying, custom video and display programs, social, as well as branded and unbranded opportunities.● Leader of the Social Subject Matter Expert Group (SME), a team of go-to social experts for the agency that develop POVs, presentations, and training sessions, as well as manage the relationship between the agency and each respective social platform.● Manage the relationship between PHM and Facebook, keeping employees up to date on platform changes, best practices, and assisting with campaign implementation.● Develop and implement social strategy for a wide range of clients, including oncology, anaphylaxis, and epilepsy, across various consumer and HCP social platforms. ● Maintain positive client relationships through day-to-day contact and weekly status meetings.● Train and manage co-ops and AMPs on a day-to-day basis, encouraging their career growth and success.● Participating as company’s representative in the 2016 4As institute and competition.

• Associate Media Planner

  • Oct 2013 - Oct 2015

  • Developed and managed digital media plans for pharmaceutical clients across a vast range of sites, utilizing high impact rich media units, standard display, and paid search.• Created and managed successful Facebook campaign, generating over 150,000 new page likes for a brand.• Produced Power Point presentations on utilizing social media in the pharmaceutical space, education fellow employees and clients on its best practices.



Breslow Partners

• United States
• Public Relations and Communications Services
• 1 - 100 Employee

• Public Relations Consultant

  • Jun 2013 - Oct 2013

  • Organized meetings, status reports, and media campaigns, including preparation of press releases and undertaking media placement and outreach.• Created and manage social media campaigns for Breslow Partners using blogging, Facebook, Twitter, and Instagram media platforms to expand brand outreach.• Produced new, impactful content for the Breslow Partners website.• Managed client accounts, including James Beard Foundation “Taste America” event and Night Kitchen Bakery. • Organized meetings, status reports, and media campaigns, including preparation of press releases and undertaking media placement and outreach.• Created and manage social media campaigns for Breslow Partners using blogging, Facebook, Twitter, and Instagram media platforms to expand brand outreach.• Produced new, impactful content for the Breslow Partners website.• Managed client accounts, including James Beard Foundation “Taste America” event and Night Kitchen Bakery.



MenuDrive

• United States
• Software Development
• 1 - 100 Employee

• Marketing Intern

  • Jan 2013 - May 2013

  • Created white papers to educate current and potential customers about best online business practices.• Wrote customer testimonials, informing potential customers about MenuDrive’s superior services.• Produced new website content, ensuring it maximized SEO and increased website traffic.• Wrote blog posts, educating readers about the online ordering industry. • Created white papers to educate current and potential customers about best online business practices.• Wrote customer testimonials, informing potential customers about MenuDrive’s superior services.• Produced new website content, ensuring it maximized SEO and increased website traffic.• Wrote blog posts, educating readers about the online ordering industry.



Dickinson College

• United States
• Higher Education
• 700 & Above Employee

• Office of Admissions Office Assistant

  • Sep 2012 - May 2013

  • Ensured quality customer service by answering telephones, answering questions about the school, and walking prospective students and their families to their designated buildings• Compiled packets for student day visits and new student orientation• Completed data entry of prospective students’ information. • Ensured quality customer service by answering telephones, answering questions about the school, and walking prospective students and their families to their designated buildings• Compiled packets for student day visits and new student orientation• Completed data entry of prospective students’ information.



The Arc of Cumberland & Perry Counties (CPARC)

• United States
• Human Resources Services
• 1 - 100 Employee

• Development and Public Relations Intern

  • Sep 2012 - Dec 2012

  • Created and updated digital social media campaign using Facebook, Twitter, and YouTube accounts to encourage interaction between CPARC and the public.• Researched statistics about disabilities in America to ensure grant writing efficiency and quality.• Wrote press releases. • Created and updated digital social media campaign using Facebook, Twitter, and YouTube accounts to encourage interaction between CPARC and the public.• Researched statistics about disabilities in America to ensure grant writing efficiency and quality.• Wrote press releases.



LifeCare

• United States
• Human Resources Services
• 300 - 400 Employee

• Marketing Intern

  • Jun 2012 - Aug 2012

  • Analyzed past client trends using CRM and BI to identify prospective clients in growing industries.• Created Request For Proposals by researching answers to questions, acquiring employee bios, and writing cover letters.• Designed a quarterly newsletter template for outbound client communication, creating a strong aesthetic appeal and increasing awareness of company activities. • Developed promotional sell sheets for prospective clients. • Analyzed past client trends using CRM and BI to identify prospective clients in growing industries.• Created Request For Proposals by researching answers to questions, acquiring employee bios, and writing cover letters.• Designed a quarterly newsletter template for outbound client communication, creating a strong aesthetic appeal and increasing awareness of company activities. • Developed promotional sell sheets for prospective clients.



United Way of Carlisle

• Special Events Intern

  • Sep 2010 - Dec 2010

  • Researched and analyzed previous United Way charity events, such as philanthropic annual motorcycle rides, and proposed recommendations regarding event improvements, efficiencies, and participant productivity. • Organized a charity celebrity Christmas wrapping fundraiser that included design and development of event collateral, creating donation boxes, and building signs to be used at the event. The result of this work was a successful world-class event.• Expanded the philanthropy base through outreach to potential donors, positively impacting revenue year over year.